FromUs

This document discusses gift cards and presents alternatives to gift cards. It notes that $90 billion in gift cards were sold in 2010, but that 10% were never used and recipients often feel no thought was put into the gift. It then shows how a service called From Us allows people to contribute money towards gifts for others that the recipients actually select themselves, ensuring they get something they want. It shares positive feedback about this approach from some users. At the end, it requests funding to further develop this service as an alternative to traditional gift cards.