Frost Creative introduction 2020

We make brands show-stoppers.
Every brand has a story to tell. Frost Creative can help de�ine yours.
n to Playgroup
eet, London SE1 0LH | +44 (0) 20 7251 8096 | playgroup.com © Playgroup 2017
© Playgroup 2017
frostcreative.co.uk+44 (0)1489 892 602info@frostcreative.co.uk

© 2020 Frost Creative2 frostcreative.co.uk+44 (0)1489 892 602info@frostcreative.co.uk
Introduction.
We are Frost Creative.
© 2020 Frost Creative2
We build brands that stand
out, demand attention, and
make people take action.
At Frost Creative, we help businesses
become attractive, engaging and
high-performing brands. We bring the
strategy, creative and experience you
need to create a brand that genuinely
drives your success.
As proactive partners and trusted
consultants, we’ll help you create or
refresh your brand from positioning to
execution. And then we’ll safeguard that
brand as it reaches every corner of your
collateral, your physical space and your
business. All with a distinctly practical
sensibility and the adaptable, personal
level of service that only a close-knit
team of experts can offer.
Our approach is simple; we think,
we create, and then we deliver.
Think. Whether you’re defining or
redefining your brand, every decision
we make is carefully considered. We
don’t believe in hurried free pitches or
pushing the idea that makes us look
smart. We let your business, your goals
and your audience define everything –
resulting in a brand that feels authentic,
honest and true.
Create. Creativity runs through
everything we do – not just design
and copy, but also the way we digest
a brief, examine your audience, or
uncover opportunities to maximise
your exposure. We’re proud to think
differently, to think big, and to
create work that’s sometimes surprising,
but always effective.
Deliver. For us, handing over some
files isn’t really delivering. We take a
more active role, making informed
recommendations that turn your brand
into a living, always-evolving entity.
It’s this organic, lasting approach that
helps us deliver what really counts –
a competitive advantage, customer
demand and growth.

Frost Creative
Our services.
Strategy
Clients choose us because we’re a
straight-talking, results-driven team.
When you work with us, you’ll find a
practical, strategic sensibility runs
through everything we do, from
profiling your business and customers
to understanding the competitive
landscape.
Our in-house strategists have worked
on a host of multi-national campaigns
and know what it takes to get people
talking about you. Whatever your goals –
however bold your ambition – we’ll help
you plan a path to get there.
Branding & design
Brands need to be built with real
purpose. So once we understand your
business and your strategy, we’ll help
you bring it to life in a way people
engage with and remember.
Whether you’re starting from scratch
or rethinking your brand for the next
stage of growth, we’ll use our creativity
and commercial know-how to develop
your core identity and guidelines, then
consistently bring it to every touchpoint.
Creative
With hands-on experience across digital,
print, interiors, integrated campaigns
and more, we’ll make sure your brand
performs in every place.
Much more than collateral, we take time
to understand the needs of your external
and internal audiences. Then we’ll
deliver creative that addresses those
needs in the most relevant places and
spaces – online and off.
So wherever your brand is seen, you can
be confident it’s looking its best.
We’ll guide your brand
wherever it needs to be.

Frost Creative
Recognition.
Drum Recommended
November 2018
to November 2019
—
German Design Awards
Special Mention.
April 2019
—
Hermes Creative Awards
Gold Award Winner.
April 2019
Vega Digital Award
Platinum Award Winner.
October 2018
—
A’ Design Awards
Gold Award Winner.
June 2018
—
Marcomms Awards
October 2018
Gold Award Winner.
March 2018
—
March 2018
—
Drum Recommended Awards
Top 10 Finalist.
April 2018
Wirehive 100 Digital Awards
Runner Up.
October 2015
—
Wirehive 100 Digital Awards
Runner Up.
October 2014
Just in case you had
any doubts.

5 frostcreative.co.uk+44 (0)1489 892 602info@frostcreative.co.uk
Frost Creative
The team.
You’re in safe hands.
Gary Frost
Creative Director / MD
Rachel Bartlett
Studio Manager
Lucy Racktoo
Client Partner
Bryan Rodrigues
Designer / Animator
Mike Gowar
Communications Consultant
Beth Larcombe
Designer
Lisa Stoner
Marketing Strategy
Mike Alldis
Web Developer
© 2020 Frost Creative

Alf Lie have been making exceptional, desirable watches since
1836. Over the centuries, they’ve become a trusted partner to
iconic Swiss brands like Patek Philippe, Ulysses Nardin, Jaeger-
LeCoultre, Vacheron Constantin and Movado. They’ve even made
watches for royalty, business magnates and celebrities.
When someone chooses an Alf Lie timepiece, they become part
of an exclusive brand that only a few discerning people truly
understand. And when Alf Lie wanted to capture that powerful
brand story, they turned to us.
Reinvigorating a timeless brand
Frost Creative was briefed to help reinvigorate the brand,
enhance the brand story and help raise awareness among the
global elite. We took a considered and comprehensive approach
that examined every part of the brand, from its rich heritage to
changing consumer preferences.
Following a series of creative workshops, we produced the new
brand strategy, proposition, tone of voice and a visual refresh. As
part of this, we introduced a conversational yet eloquent tone of
voice, giving the brand more gravitas while making comms more
immediate, confident and compelling.
Meanwhile, our design approach thoughtfully combined the old
with the new. We brought the brand’s rich heritage to the fore, but
also retained an air of exclusivity by omitting pictures of watches
from advertising. As a result, we captured the opulence and
exclusivity of the brand, firmly positioning Alf Lie as something for
the few, not the mass market.
Brand Identity, Brand Strategy, Brand Positioning, Digital, Tone of Voice
Alf Lie
Redefining an ultra-luxury Swiss watch brand.

With a new identity, a core strategy around sustainable living,
and a bold ambition to double the size of the business whilst
halving environmental impact, Unilever approached us with
the task of bringing their brand to life through an extensive
range of corporate and brand communications. Understanding
Unilever’s strategic Sustainable Living Plan was fundamental to
delivering communications that resonated with both internal
and external audiences.
We developed an all-encompassing creative platform for both
internal and external communications that formed the basis
of a set of brand guidelines, delivered through a dedicated
Brand Centre. These guidelines incorporate all aspects of print
and digital media and include sections on packaging, branded
environments and employee communications, amongst others.
The new brand epitomises a more connected world, where
individuals come together to form communities that create
positive change everywhere and where the small actions
of everyone can combine to make a big difference. Playful
characters, a bold use of colour and shape and genuine
storytelling combine to give a more human face to the
Unilever brand.
Our team have worked with Unilever for a number of years,
completing many brand and communications projects
covering; brand identity, internal comms, communication
toolkits, print, moving image, digital and workplace branding.
Recently we’ve created an infographics toolkit aimed at
delivering a consistent approach to how Unilever express their
progress against their sustainable living goals.
Brand Identity, Tone of Voice, Branded Workspace, Digital
Unilever
Communicating Unilever’s sustainable living mission.

Merging three businesses
Following a three-way merger, an as-yet-unnamed commercial
laundry brand turned to us to create a unified, impactful brand
identity.
The challenge was threefold: to capture the unique scale and
breadth of the organisation’s services, to recognise and integrate
the strengths of the three individual businesses, and to set a path
for future growth as one cohesive brand.
The coming together of SLS, Armstrong and Hughes Pro was an
opportunity to take a position at the forefront of commercial. It
was our job to create an identity fit for an industry-leading brand –
and we started with a name: WashCo.
Creating a fresh new identity for a market leader
Based on our previous experience with one of the three individual
businesses, we were trusted to guide this important project from
start to finish. We took a deep, comprehensive approach that
considered everything from board-level strategy to engineer
workwear. After all, internal buy-in and engaged employees would
be an important way of measuring our success.
Following a creative and strategic workshop, we produced a new
brand strategy, proposition, tone of voice and brand identity. We
uncovered the fundamental truths of WashCo’s business – and
found the most effective, impactful ways to take that message out
into the world at every touchpoint.
Crucially, we developed a tone of voice that struck the careful
balance between confidence and arrogance. By focusing on
WashCo’s new reach and unparalleled expertise, we were able to
underpin all messaging with measurable facts about service levels
and delivery.
Visually, we developed a distinct identity unlike anything else in
the marketplace. With a modular, icon-led approach, we enabled
WashCo to continuously build its product portfolio and reflect
multiple service areas and vendors at once.
Brand Identity, Brand Strategy, Brand Positioning, Digital, Tone of Voice, Print & Communications
WashCo
Building the nation’s leading commercial laundry brand

Facilities services specialist Corrigenda Group is made up of two
subsidiaries: Corrigenda Facilities Management and Churches
Maintenance. To reach large, high-profile projects, the group
needed to bring consistency to its disjointed, fragmented
branding.
We led the Corrigenda board on a journey. An exploration to
uncover the brand’s underlying purpose – then reflect it in both
guidelines and assets.
Exploring Corrigenda Group’s purpose.
Following a series of collaborative workshops, we developed a
new proposition for the group – ‘Delivering the Less Ordinary’.
This would go on to define what the brand stands for. And,
ultimately, why people should do business with Corrigenda.
As well as design talent, we were able to give Corrigenda that
advantage of a team that understood branding. We could lead
discussions from the outset, helping the business navigate a
tricky, often uncertain process.
Since our rebrand was rolled out in 2014 Corrigenda have
increased turnover 25% year on year.
Identity, Brand Strategy, Brand Positioning, Digital, Print & Communication
Corrigenda
Transforming a facilities services brand.

From photography to branding, design and copywriting,
Frost Creative has done it all. PegasusLife chose to use Frost
Creative because of our agile approach to working. We support
them from one-off campaigns to ongoing collateral and our
team took a lead role in the creation and implementation
of a variety of creative assets that gave PegasusLife’s in-
house design team the tools they needed to create on-brand
marketing communications, saving PegasusLife money on
ongoing agency fees.
Addressing a need for continuity
PegasusLife adopt different brands and stories for each
development and as such marketing communications
became muddled and PegasusLife, ‘the umbrella brand’ had
not established the right level of brand awareness. Frost
Creative facilitated a nationwide redesign of all their marketing
collateral for each development. This included site plans, floor
plates, brochures, hoardings and signage in addition to the
creation of sales marketing assets that promoted PegasusLife’s
services and philosophy to its customers, helping to increase
brand awareness nationally for PegasusLife.
The Results
We helped create a full scale suite of templates and collateral
for PegasusLife corporate communications, in addition to
the creation of all marketing collateral for 19 developments
nationwide. We worked closely with a newly formed design
studio to provide brand and campaign assets that enabled
PegasusLife’s teams to re-purpose for future communications.
Saving the company agency fees in excess of around
£40,000.
Branding, Communications, Design, Illustration, Copywriting
PegasusLife
Creative design from planning through to final sale

In the hyper-competitive housing space, standing out isn’t easy.
And it’s not enough. A brand needs to inspire, appeal, and engage.
But above all else it needs to deliver real results.
When Radian came to us, its SMART private rent brand wasn’t
performing. Now, in the run-up to the launch of a new site in Berry
Court, Bournemouth, the company needed to rethink its approach
– and start seeing results – on a tight schedule.
The targets were wide-reaching, including:
Increase Berry Court leads from 200 to 1400+
Grow traffic to the SMART website
Generate more viewings and expressions of interest
Raise the profile of the SMART brand and its offering
A comprehensive brand refresh and through the line campaign
While SMART had a lot to offer its tenants, that was difficult to
see in all the clutter of confused messaging and inconsistent
tone of voice. Our first step was to rethink the brand proposition,
simplifying core messages and creating a more engaging,
inspiring way to tell SMART’s story. But this was just the start.
Delivering the results SMART needed would mean a sprawling
through the line campaign that put Berry Court – and the new
SMART brand – in the spotlight. Working closely with our media
planning agency, we devised a strategy that would maximise
exposure while keeping costs controlled. From site hoardings
and sales collateral to press ads, social media campaigns, SMS
messaging, and a website redesign, we looked at everything.
As a result, we turned a confusing proposition into something
simple, consistent and irresistible: Berry Court is the perfect
property, in the perfect location, from the perfect landlord. Why
wouldn’t you want to live here?
The impact of it all? All properties let in just five months – and a
brand that’s ready to continue in the next stage of its growth.
ROI on design investment within 6 weeks, 81% of units pre-let,
+39% phone leads & +25% website leads
Brand Strategy, Brand Refresh, Campaign, Print & Communications
Radian SMART
Building a brand that people wanted to live in.

Frost Creative were appointed lead branding and design agency
for JamieAi, a UK-based startup that is disrupting recruitment.
They have built the industry’s smartest platform for sourcing &
filtering data professionals where employers can enjoy a hassle
free and time saving process sourcing talent.
Our role was to develop the overarching brand strategy, naming,
brand identity and tone of voice to not only attract users but also
financial investment by way of seed funding. The idea for the
brand name and visual theme derived from the story of Sexton
Blake, a fictional character and detective who has featured in
many British comic strips, novels and dramatic productions since
1893. The story of his sidekick Tinker aligned perfectly to the
technology and usage of the app.
Tinkr is essentially a bespoke career scoring platform, where
users can use data and machine learning to their advantage at
every stage of their career journey. For users that means fulfilling
ambitions, getting the right roles and nurturing a career where
every day at work is a good one and it’s easy to ‘tinker’ and adjust
their professional development. And for recruiters it means a
faster, more accurate way to find talent – and the kind of close fit
that helps them retain that talent long-term.
Tinkr is disrupting the recruitment space by giving candidates and
recruiters a new level of insight, accuracy and efficiency. Frost
Creative is proud to be introducing the world to Tinkr: a warm,
friendly and capable partner for the next stage of your career.
Brand Strategy, Naming, Brand Identity, Brand Positioning, Digital, UI/UX
Tinkr
Humanising groundbreaking technology.

We were appointed by The College of Policing to manage
a complete review of its corporate identity. The College is
undergoing substantial change, moving from a completely
public-funded organisation to a commercially self-sufficient one.
To support this significant change, the College recognised the
need to ensure its communications appropriately reflected this
proposition, both to existing and new audiences in the UK and
overseas.
Our creative proposals for the new brand identity and visual
environment covered the full range of printed and online
materials, including a new website and social media. The redrawn
logo and visual environment captures the heritage of British
policing whilst portraying an organisation that is fit for the future.
We developed a comprehensive set of brand guidelines which set
out proposals for how the brand should be expressed through all
media. The focus is very much on giving inspiration, rather than
explicit instruction. Training sessions with the in-house design
team ensured that the new identity was fully understood and
implemented creatively and enthusiastically.
Brand Strategy, Brand Identity, Digital
College of Policing
Rebranding the College of Policing.

N/DOE Design is a design & project management company that
covers all aspects of commercial and retail refurbishment and
fit-out projects. Their team have vast experience engaging with
clients to listen, develop and deliver a project that meets and
exceeds the expectations – both practically and aesthetically.
A comprehensive and strategic brand refresh and roll out
While N/DOE had a lot to offer its client, it was difficult to fully
understand due to confused messaging and inconsistent tone of
voice. Working collaboratively with the N/DOE team, we delivered
our 5 stage branding program. We needed to rethink the brand
proposition, simplify the core messaging and create a more
engaging, refreshing way to brand the company.
We devised an effective brand strategy and created everything
from the sales collateral to exhibition materials, photography,
social media templates and a full website redesign, delivering all
the core marketing assets.
A clearer direction and clarity of message
We came up with the line ‘Transforming Spaces’ which optimises
everything N/DOE do. Then applied it across simple, consistent
and engaging marketing assets.
Brand Identity, Brand Strategy, Brand Positioning, Digital, Print & Communication, Tone of Voice
N/DOE
Transforming the N/DOE brand.

Southampton Hospital Charity is a well-respected local
organisation, bringing together 300+ individual funds and a
Southampton Children’s Hospital sub-brand. But a wide-reaching
scope of work was leaving the charity’s supporters, staff and other
stakeholders confused about what the brand did and stood for.
Southampton Hospital Charity approached Frost Creative with
a complex, sprawling challenge: to create a reinvented brand
architecture, tone of voice and messaging that would drive
consistency, streamline communications and make it easier for
every stakeholder to stay engaged.
Building a cohesive brand to:
• Attract new donors and increase revenue
• Strengthen long-term relationships and in turn, increase revenue
• Increase asset value and brand equity
• Drive visibility of marketing and fundraising communications
• Ensure lasting consistency with extensive brand guidelines
Uncovering and evolving the SHC brand
At Frost Creative, our process always begins with analysis. We
conducted in-depth interviews with staff, key stakeholders and
corporate donors, as well as reviewing past customer and market
surveys across all audience groups. By building a complete and
comprehensive understanding of the charity and its work, we
were able to develop a brand proposition based on the facts – not
subjective judgements or unfocused creativity.
From there, we began repositioning the brand around what makes
the charity so unique and the value it was already delivering to
audiences. This approach meant we remained faithful to the
organisation and its work, as opposed to creating a poorly-fitted
brand that would feel disingenuous or irrelevant.
Brand Identity, Brand Strategy, Brand Positioning, Digital, Print & Communication, Tone of Voice
Southampton Hospital Charity
Creating one seamless brand for Southampton Hospital Charity.

At Lakeside Theatre all are welcome and all who enter will discover
a world of creativity, theatre, dance, music and comedy. This
creative retreat encourages all to be curious, to be adventurous
and to seek fulfilment. Situated by the lake at the University
of Essex, Lakeside Theatre strives to be a home for brilliant
contemporary performance and innovative well made plays.
To reflect a sense of wonder, energy and adventure and to
cultivate both alternative and mainstream appeal, we have
developed a new visual identity, working alongside the Artistic
Director and his team at Lakeside Theatre. The new logo reflects
the bold and distinctive building in which the theatre resides,
with a bright, optimistic graphic language aimed at raising the
profile of the theatre amongst the student body and the wider
community. Application to a broad range of collateral including a
new website, brochure, posters and signage has seen a successful
launch of this exciting brand.
Brand Identity, Print & Communication, Digital, Signage
Lakeside Theatre
Lakeside Theatre, take a bow!

The Mercedes-Benz Driving Academy (MBDA) is a new kind of
driving school where young drivers start earlier and continue their
education beyond the driving test. Working alongside our partners
at Wolff Olins (who developed a brand-led innovation framework)
and the Mercedes-Benz team and applying extensive consumer
research, we were able to define the brand; creating a visual
expression and messaging that would appeal to both youngsters
and safety-conscious parents alike.
The Academy was launched to huge acclaim with a spectacular
event at Mercedes-Benz World hosted by brand ambassador
Lewis Hamilton. We helped develop a cross-media campaign
with a strong social media bias that included email marketing,
exhibitions, and print material. The campaign was digital first
but flexible enough to translate to outdoor opportunities. It
had people and visitors at its heart and created reasons to,
firstly, come and visit the academy in Surrey and then to share
great experiences with others online. The MBDA campaign was
imbedded across their large scale site, including signage and
ambient opportunities. Over 10,000 people attended launch event
over two action-packed days.
An innovative website allowed students to access their lesson
progress via a graphic visualiser linked to in-car cameras and
instructor PDAs.
The pilot launch exceeded targets and Mercedes-Benz went on
to open academies in Germany, Holland and the US. To date the
Mercedes-Benz Driving Academy has well over 5,000 members in
the UK with a 78% first time pass rate.
ROI was achieved 12 months ahead of schedule.
Brand Identity, Print & Communication, Digital
Mercedes-Benz
Mercedes-Benz driving ambition for teenagers.

The regeneration of King’s Cross is arguably the most significant
in central London since John Nash was plying his trade in the early
19th century.
The development will deliver over 8 million sq ft of new
and refurbished buildings over the coming decade. With its
extraordinary transport links, public spaces and mix of uses, it
will be one of the best places to live, work and shop in the capital.
At its heart, in the Granary Square is the new University of the
Arts, London that houses the renowned Central Saint Martins
School of Art and Design.
With the opening of the public spaces came the need for high
quality estate management, public services and signage. Working
alongside the Argent delivery team, we were tasked with bringing
to life the estate management function at King’s Cross to deliver
an exciting, urban environment with a friendly welcome to
everyone who comes to N1C. This included articulating the brand
across all online and offline communications as well as in the
physical environment. As with the architecture, the design is
bold and contemporary, whilst simultaneously respecting and
reflecting the rich heritage of the site.
Having successfully delivered the branding of King’s Cross Estate
Services we worked with Argent to create brand identities for
specific buildings at King’s Cross, as well as the new KX Recruit
employment initiative. We have also worked with the King’s
Cross Business Partnership, a collective of local employers
with a common interest in promoting, social, retail and cultural
experiences to their staff.
Brand Identity, Print & Communication, Signage & Wayfinding
Argent King’s Cross
A warm welcome for everyone at King’s Cross.

Thank You

Frost Creative introduction 2020

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