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Getting the ScrumMaster Full-Time — How?
Webinar, February 2020, Joe Little
Intro
• In the last webinar I talked
about WHEN to have a full-
time ScrumMaster.

• The short answer: usually.

• Now, assuming you agree,
HOW do we get that to
happen?

• How do you (and maybe your
colleagues) convince a
manager to go with a full-time
ScrumMaster?
2
Agenda
• Key: How to Get a Full-time
ScrumMaster (Usually)?

• How did we get here?

• Making Change Happen

• Some Issues

• NEXT Webinar: Dedicated &
Stable Teams
3
How Did We Get
Here?
1. Insufficient training

2. Do not clarify “full-time”

3. People do not see the value of
“dedicated” enough yet

4. Managers do not see the value

5. Too wide a license to innovate
on the process

6. The Agilists are timid about
Velocity, etc.

7. Now: I think this is a VERY
common problem.
4
Now, How Do We
Fix It?
5
Explain What You
Mean
• Normal situation that
includes:
• Team of 7 (about)

• Relatively stable team

• Playing professionally

• You want to get better, and
your company is willing to
change

• You want to win

• You can find a decent SM
(normally you can)
6
Note
• You may have to have a
specific person to be the SM

• And, you may have to explain
how that person will be
developed into a good SM

• Good = that person can
accomplish the following
goal…
7
The Goal
• Take a normal Scrum Team

• Double the Velocity in 6
months

• Increase the Happiness / Fun

• Reduce the Hours (~40) 

• Increase Quality

• Increase the BV per SP

• Makes people say, “I never
want to leave this Team.”
8
Be Honest
• The team must identify good
impediments (useful things to fix)

• A manager must support, and say
“yes” sometimes

• To people, to $, to allowing
change, etc.

• The team will need some money
to fix things (maybe 20% of the
cost)

• The organization should be willing
to change

• All these things need to happen
eventually to do this well
9
Might Work!
• Just explaining might work.

• Have you really done this well
yet? (Often you have kind of
tried, but you have not done it
well… yet.)
10
If So, Is the SM
Valuable?
• ABSOLUTELY!
• In a year, an OK SM should fix
impediments so that Velocity
increases by 100%. 

• With some basic reasonable
assumptions, that produces an
additional $3 million in value on a
go-forward basis.

• This is like having a second team
for free.

• A team that’s delivering twice as
fast.

• That’s VERY valuable — and fun!
11
Hyper-productive
• Increasing by 100% does not
happen often in the wild.

• BUT, the true goal of Scrum is
hyper-productivity. That means
a 5x-10x improvement.

• MANY teams have increased
100% and some a lot more. 

• True fact: If you don’t try to
improve, it is not likely you will
improve.

• “I don’t mind failing, I mind not
trying.” —Michael Jordan
12
Other Conditions
• The SM is decent at working
on some impediments. Other
people are good at other
impediments.

• We work on impediments one
at a time in priority order.

• “Impediment” is defined
broadly as “any opportunity for
improvement.”
13
Another Great
Argument: Covey
• Almost all managers will agree
that we should improve
continuously.

• You ask, “Does that mean every
Sprint?” Yes it does.

• What percentage of our time (as a
Scrum Team) should we devote to
improving? Common answers are
25-33%.

• You say, “How about 14%?”

• 1/7 = .1429 (~14%)

• That is, 1 SM inside a team of 7
14
Note
• In Covey’s book, this is called
“Sharpening the Saw.”

• It is the 7th habit. That is,
continuous improvement.

• Lots of managers have read
this book or you can give them
that gift.
15
Comparison
• Ex: The Kansas City Chiefs, who
just won the Super Bowl (pick
the right team for that manager) 

• Do they improve?

• Is everyone full-time?

• Do they have full-time coaches
and support staff who fix
impediments?

• Does the help of “non-players”
help the players win?

• How much do they pay Andy
Reid?
16
Experiment
• Most managers cannot resist an
experiment.

• Can we TRY a full-time ScrumMaster and
see how much it helps?

• If so, then make sure the experiment can
win.

• Get a good SM

• Identify good impediments

• Get some fixed

• Measure the Velocity change

• Assure that the team is happier

• A successful experiment should lead to
all teams having a full-time ScrumMaster.
17
Note
• Taiichi Ohno prefers the “offer
an experiment” approach.

• Taiichi Ohno has arguably
changed his corporation more
than any single person (and he
did it with the help of many). 

• Toyota, the Toyota Way, etc.

• He might have a good idea
here.
18
Just Do It
• “Just do it, they don’t know
what you are doing.” —Jim
Highsmith or Ron Jeffries

• “They” are the managers.

• If you have a good SM, then
don’t ask for permission. Have
that person be full-time and
explain later why it helped so
much.

• Managers do not argue with
success. (OK, some will.)
19
“FearLess Change”
• Book by Mary Lynn Mann’s and Linda
Rising. Also: “More FearLess Change.”

• 48 patterns (now +15) to use to get
change to happen.

• These patterns can be used on one
person at a time or many people.

• You need to become a master at
influencing change.

• Good news: Here’s a winning
opportunity to learn the zen of change.

• Bad news: You are probably a newb
(like most people). You’re going to fail
some. (Failing is a learning
experience.)
20
Let’s Review
1. Just explain

2. Show me the money! (+$3 mil)

3. Covey - “Sharpening the Saw”
- 14%

4. Comparison

5. Just Do It! (and show results
later)

6. FearLess Change (48 + 15
patterns)
21
Some Issues
• Below we address some
related issues.
22
“Not Good” SM or
Scrum Team
• Typically: The right person (or
Team) in the wrong place.
• Often: “They are not there yet.”

• This is not good, and might
lead to problems.
23
Where are the
ScrumMasters?
• You need to develop good SMs
for multiple teams.

• Why?

• To do the experiment
(successfully)

• To fill the positions

• So they do their job well
24
How to Develop?
• Training

• Be sure they understand:

• Servant leadership

• Key goal: up by 100% in 6
months

• They’re not alone

• Must involve managers

• Many types of impediments

• Prioritize the impediments

• Do NOT be an ordinary SM
25
Leverage
• Find a really good SM
(somewhere)

• Have your first new SM copy
him/her (Steph Curry?)

• Let your best SM always be an
example to other aspiring SMs
26
When Should the SM
Not Be Full-time?
• Don’t get stuck. Be somewhat
flexible.

• There MAY be a situation
where a full-time ScrumMaster
would not be that useful.
Admit it. 

• INSIST that usually the SM
should be full-time.

• And see our last webinar…
27
Identifying the Best
Impediments
• Scrum Teams can be inhibited
in identifying the best
impediments.

• You may have to work with
them

• There are, of course, many
TYPES of impediments.

• One thing: the team must
believe (or imagine) things
might change.
28
Company Unwilling
to See Its Problems
• The Scrum Team has to be
willing to see its problems.

• More broadly, the company
must be willing to discuss its
problems.

• Usually it comes down to
individual people being OK to
discuss certain things.

• If we overcome this, it’s often
the key to working on much
“better” impediments.
29
Tracking Velocity
• Idea: This is going to be tough
until your Scrum Team uses
Velocity pretty well.

• Start putting SPs on more
stories.

• Start tracking Velocity.

• Start getting Velocity more
consistent.

• Stop over-promising.
30
Your Questions
• As time permits…

• Please type them in the chat
window. 

• I hope that each person can
ALSO talk and explain a bit…
and then we discuss.
31
Our Next
Webinar(s)
• Dedicated & Stable Teams

• March 16th

• And: What do you want later?
(Send us an email with ideas)
32
My Two Questions
• Was this helpful?
• Please answer in one sentence
via chat.

• Which slide (thought, idea,
etc.) was most useful?
• Answer in chat with the
number slide, title, or some
other comment…
33
Thank You
Time is up!

You can contact me here:
jhlittle@kittyhawkconsulting.com
www.leanagiletraining.com

Please see our blog for more
information on other Agile-Scrum
topics.
34

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Full-time ScrumMaster - How

  • 1. Getting the ScrumMaster Full-Time — How? Webinar, February 2020, Joe Little
  • 2. Intro • In the last webinar I talked about WHEN to have a full- time ScrumMaster. • The short answer: usually. • Now, assuming you agree, HOW do we get that to happen? • How do you (and maybe your colleagues) convince a manager to go with a full-time ScrumMaster? 2
  • 3. Agenda • Key: How to Get a Full-time ScrumMaster (Usually)? • How did we get here? • Making Change Happen • Some Issues • NEXT Webinar: Dedicated & Stable Teams 3
  • 4. How Did We Get Here? 1. Insufficient training 2. Do not clarify “full-time” 3. People do not see the value of “dedicated” enough yet 4. Managers do not see the value 5. Too wide a license to innovate on the process 6. The Agilists are timid about Velocity, etc. 7. Now: I think this is a VERY common problem. 4
  • 5. Now, How Do We Fix It? 5
  • 6. Explain What You Mean • Normal situation that includes: • Team of 7 (about) • Relatively stable team • Playing professionally • You want to get better, and your company is willing to change • You want to win • You can find a decent SM (normally you can) 6
  • 7. Note • You may have to have a specific person to be the SM • And, you may have to explain how that person will be developed into a good SM • Good = that person can accomplish the following goal… 7
  • 8. The Goal • Take a normal Scrum Team • Double the Velocity in 6 months • Increase the Happiness / Fun • Reduce the Hours (~40) • Increase Quality • Increase the BV per SP • Makes people say, “I never want to leave this Team.” 8
  • 9. Be Honest • The team must identify good impediments (useful things to fix) • A manager must support, and say “yes” sometimes • To people, to $, to allowing change, etc. • The team will need some money to fix things (maybe 20% of the cost) • The organization should be willing to change • All these things need to happen eventually to do this well 9
  • 10. Might Work! • Just explaining might work. • Have you really done this well yet? (Often you have kind of tried, but you have not done it well… yet.) 10
  • 11. If So, Is the SM Valuable? • ABSOLUTELY! • In a year, an OK SM should fix impediments so that Velocity increases by 100%. • With some basic reasonable assumptions, that produces an additional $3 million in value on a go-forward basis. • This is like having a second team for free. • A team that’s delivering twice as fast. • That’s VERY valuable — and fun! 11
  • 12. Hyper-productive • Increasing by 100% does not happen often in the wild. • BUT, the true goal of Scrum is hyper-productivity. That means a 5x-10x improvement. • MANY teams have increased 100% and some a lot more. • True fact: If you don’t try to improve, it is not likely you will improve. • “I don’t mind failing, I mind not trying.” —Michael Jordan 12
  • 13. Other Conditions • The SM is decent at working on some impediments. Other people are good at other impediments. • We work on impediments one at a time in priority order. • “Impediment” is defined broadly as “any opportunity for improvement.” 13
  • 14. Another Great Argument: Covey • Almost all managers will agree that we should improve continuously. • You ask, “Does that mean every Sprint?” Yes it does. • What percentage of our time (as a Scrum Team) should we devote to improving? Common answers are 25-33%. • You say, “How about 14%?” • 1/7 = .1429 (~14%) • That is, 1 SM inside a team of 7 14
  • 15. Note • In Covey’s book, this is called “Sharpening the Saw.” • It is the 7th habit. That is, continuous improvement. • Lots of managers have read this book or you can give them that gift. 15
  • 16. Comparison • Ex: The Kansas City Chiefs, who just won the Super Bowl (pick the right team for that manager) • Do they improve? • Is everyone full-time? • Do they have full-time coaches and support staff who fix impediments? • Does the help of “non-players” help the players win? • How much do they pay Andy Reid? 16
  • 17. Experiment • Most managers cannot resist an experiment. • Can we TRY a full-time ScrumMaster and see how much it helps? • If so, then make sure the experiment can win. • Get a good SM • Identify good impediments • Get some fixed • Measure the Velocity change • Assure that the team is happier • A successful experiment should lead to all teams having a full-time ScrumMaster. 17
  • 18. Note • Taiichi Ohno prefers the “offer an experiment” approach. • Taiichi Ohno has arguably changed his corporation more than any single person (and he did it with the help of many). • Toyota, the Toyota Way, etc. • He might have a good idea here. 18
  • 19. Just Do It • “Just do it, they don’t know what you are doing.” —Jim Highsmith or Ron Jeffries • “They” are the managers. • If you have a good SM, then don’t ask for permission. Have that person be full-time and explain later why it helped so much. • Managers do not argue with success. (OK, some will.) 19
  • 20. “FearLess Change” • Book by Mary Lynn Mann’s and Linda Rising. Also: “More FearLess Change.” • 48 patterns (now +15) to use to get change to happen. • These patterns can be used on one person at a time or many people. • You need to become a master at influencing change. • Good news: Here’s a winning opportunity to learn the zen of change. • Bad news: You are probably a newb (like most people). You’re going to fail some. (Failing is a learning experience.) 20
  • 21. Let’s Review 1. Just explain 2. Show me the money! (+$3 mil) 3. Covey - “Sharpening the Saw” - 14% 4. Comparison 5. Just Do It! (and show results later) 6. FearLess Change (48 + 15 patterns) 21
  • 22. Some Issues • Below we address some related issues. 22
  • 23. “Not Good” SM or Scrum Team • Typically: The right person (or Team) in the wrong place. • Often: “They are not there yet.” • This is not good, and might lead to problems. 23
  • 24. Where are the ScrumMasters? • You need to develop good SMs for multiple teams. • Why? • To do the experiment (successfully) • To fill the positions • So they do their job well 24
  • 25. How to Develop? • Training • Be sure they understand: • Servant leadership • Key goal: up by 100% in 6 months • They’re not alone • Must involve managers • Many types of impediments • Prioritize the impediments • Do NOT be an ordinary SM 25
  • 26. Leverage • Find a really good SM (somewhere) • Have your first new SM copy him/her (Steph Curry?) • Let your best SM always be an example to other aspiring SMs 26
  • 27. When Should the SM Not Be Full-time? • Don’t get stuck. Be somewhat flexible. • There MAY be a situation where a full-time ScrumMaster would not be that useful. Admit it. • INSIST that usually the SM should be full-time. • And see our last webinar… 27
  • 28. Identifying the Best Impediments • Scrum Teams can be inhibited in identifying the best impediments. • You may have to work with them • There are, of course, many TYPES of impediments. • One thing: the team must believe (or imagine) things might change. 28
  • 29. Company Unwilling to See Its Problems • The Scrum Team has to be willing to see its problems. • More broadly, the company must be willing to discuss its problems. • Usually it comes down to individual people being OK to discuss certain things. • If we overcome this, it’s often the key to working on much “better” impediments. 29
  • 30. Tracking Velocity • Idea: This is going to be tough until your Scrum Team uses Velocity pretty well. • Start putting SPs on more stories. • Start tracking Velocity. • Start getting Velocity more consistent. • Stop over-promising. 30
  • 31. Your Questions • As time permits… • Please type them in the chat window. • I hope that each person can ALSO talk and explain a bit… and then we discuss. 31
  • 32. Our Next Webinar(s) • Dedicated & Stable Teams • March 16th • And: What do you want later? (Send us an email with ideas) 32
  • 33. My Two Questions • Was this helpful? • Please answer in one sentence via chat. • Which slide (thought, idea, etc.) was most useful? • Answer in chat with the number slide, title, or some other comment… 33
  • 34. Thank You Time is up! You can contact me here: jhlittle@kittyhawkconsulting.com www.leanagiletraining.com Please see our blog for more information on other Agile-Scrum topics. 34