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INTRODUCTION
 Name
Iram Shahzadi
 Roll No:
H1F18MSCT0018
University of Central Punjab
CONTENTS
 Functions of culture
 Core values of culture
 Culture and identity
 Culture and Communication
FUNCTIONS OF CULTURE
 Culture provides a Pattern for learning.
 Culture Teaches how to Satisfy
Biological needs.
 Culture Teaches us Proper Ways.
 Culture Informs us about
Family Relationships.
 Culture gives us proper
Examples to follow.
 Culture shows us how to care for the sick.
 Culture provides us with rules
to guide our lives.
 Culture tells us how to greet
new friends
 Culture shows us which way we should go.
CORE VALUES OF CULTURE
Certain patterns of behavior and attitude that:
 A society develops to meet resolving conflict between individuals and groups.
 Become well defined, institutionalized, and accepts by the dominant group
within a society.
 Become the basis for the standard with which the major institutions of the
dominant society evaluate their members.
 Become the criteria for giving people opportunities for advancement and
other rewards.
CULTURE AND IDENTITY
 Social identity sets you apart from other in group members and marks you as a special or
unique.
 Social identity include the following:
1. Racial identity
2. Ethnic identity
3. Gender identity
4. National identity
5. Regional identity
6. Personal identity
CULTURE AND COMMUNICATION
The voice and the Echo
 Culture is communication and communication is culture.
 Culture is learned through communication.
 Communication reflect culture
THE USES OF COMMUNICATION
 Identity: Self is not innate, but is acquired in the process of communication
with other. Communication allow gathering information about personal and
culture identity.
 Person Perception: It assists in collecting data about other people.
 Interpersonal Needs
 Persuasion
CHARACTERISTICS OF COMMUNICATION
 Communication is a dynamic process .
 Symbolic ( verbal, nonverbal, varies culture to culture) there is in direct mind to mind contact
between people.
 Contextual
 Most communication behavior is learned.
 Communication has a consequence
INTERCULTURAL COMMUNICATION
 It occurs when a member of one culture produces a message for consumption
by a member of another culture.
 It involves interaction between people whose cultural perception and symbol
systems differ enough to influence the communication event.
IMPROVING YOUR INTERCULTURAL
COMMUNICATION SKILLS
 Be Aware of your Culture.
 Understand your communication style.
 Monitor yourself.
 Practice effective listening.
 Develop communication flexibility.
Function of culture

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Function of culture

  • 1. INTRODUCTION  Name Iram Shahzadi  Roll No: H1F18MSCT0018 University of Central Punjab
  • 2. CONTENTS  Functions of culture  Core values of culture  Culture and identity  Culture and Communication
  • 3. FUNCTIONS OF CULTURE  Culture provides a Pattern for learning.  Culture Teaches how to Satisfy Biological needs.  Culture Teaches us Proper Ways.
  • 4.  Culture Informs us about Family Relationships.  Culture gives us proper Examples to follow.  Culture shows us how to care for the sick.
  • 5.  Culture provides us with rules to guide our lives.  Culture tells us how to greet new friends  Culture shows us which way we should go.
  • 6. CORE VALUES OF CULTURE Certain patterns of behavior and attitude that:  A society develops to meet resolving conflict between individuals and groups.  Become well defined, institutionalized, and accepts by the dominant group within a society.  Become the basis for the standard with which the major institutions of the dominant society evaluate their members.  Become the criteria for giving people opportunities for advancement and other rewards.
  • 7. CULTURE AND IDENTITY  Social identity sets you apart from other in group members and marks you as a special or unique.  Social identity include the following: 1. Racial identity 2. Ethnic identity 3. Gender identity 4. National identity 5. Regional identity 6. Personal identity
  • 8. CULTURE AND COMMUNICATION The voice and the Echo  Culture is communication and communication is culture.  Culture is learned through communication.  Communication reflect culture
  • 9. THE USES OF COMMUNICATION  Identity: Self is not innate, but is acquired in the process of communication with other. Communication allow gathering information about personal and culture identity.  Person Perception: It assists in collecting data about other people.  Interpersonal Needs  Persuasion
  • 10. CHARACTERISTICS OF COMMUNICATION  Communication is a dynamic process .  Symbolic ( verbal, nonverbal, varies culture to culture) there is in direct mind to mind contact between people.  Contextual  Most communication behavior is learned.  Communication has a consequence
  • 11. INTERCULTURAL COMMUNICATION  It occurs when a member of one culture produces a message for consumption by a member of another culture.  It involves interaction between people whose cultural perception and symbol systems differ enough to influence the communication event.
  • 12. IMPROVING YOUR INTERCULTURAL COMMUNICATION SKILLS  Be Aware of your Culture.  Understand your communication style.  Monitor yourself.  Practice effective listening.  Develop communication flexibility.