Fundraising At Apache
- 1. Fundraising @ Apache Bob Paulin ASF, VP Fundraising 10/5/2022
- 2. About Me Independent Consultant VP Fundraising @ ASF since 2021 ASF Member/PMC/Committer Java Champion Chicago Java User Group (Multiple roles) Podcaster (Offheap and Java Pubhouse)
- 3. Overview ASF Not-For-Profit Structure Sponsorship programs Competitive Analysis Ideas/Discussion
- 4. What kind of NFP is the ASF? 501(c)(3) 1. organized and operated exclusively for exempt purposes 2. none of its earnings may inure to any private shareholder or individual. 3.may not be an action organization
- 5. Examples of 501(c)(3) Education Institutions – Colleges/Universities Public Charities – United Way Religious Organizations - Churches
- 6. Advantages of 501(c)(3) US Tax Deduction for Donors Exempt from US Income Tax Can receive funds from other 501(c)
- 7. Restrictions of 501(c)(3) Public Disclosure Restrictions on Political Activity & Lobbying Restrictions on Fundraising benefits May not inure to the benefit of any private shareholder or individual
- 8. Restrictions of the ASF We don’t pay for development on our projects No Pay to Play
- 9. ASF Fundraising Programs Foundation Sponsorship Targeted Sponsorship Individual Donations
- 10. Why does the ASF need money? 2019 Total Expenses $2,511,038 (100%) Infrastructure $1,091,179 (43%) Conferences $708,925 (28%)
- 11. Foundation Sponsorship Levels $120,000 – $6000 Benefits Thanks Page Press
- 12. Targeted Sponsorship In-kind Gifts Cloud Services Legal Community Member Benefits Project Specific Donations Benefits Thanks Page Press
- 13. Targeted Sponsorship Key Requirements NEED! Fair Market Value Multi-year commitments
- 14. Targeted Sponsorship Platinum Tools Legal Cloud/Hosting Fastly GitHub Cloudbees Jfrog Jet Brains Sonatype DLA Piper Microsoft AWS Leaseweb OSL Verizon
- 15. Fundraising Challenges More Competition Lots of contact turnover Sponsors looking for Impact
- 16. Other Foundations Eclipse Foundation – EU (“like” 501c6) - Working Group Memberships Linux Foundation – 501c6 - PROJECT AND EVENT FEES 501(c)6 – Business Leagues - Donations are not typically tax deductible in the US - Less restrictive on Lobbying and Political involvement
- 17. Other 501(c)(3) Foundations The Document Foundation - Home of LibreOffice - Donations Mozilla Foundation - Firefox browser - Licensing from Mozilla Corporation
- 18. Fundraising Opportunities Broad network of contributing companies and committers More potential sponsors (Companies and other Foundations) We deliver
- 19. The ASF is unique All about the projects No Pay to Play Volunteer Driven
- 20. Ideas Direct pitching companies/foundations Expanding types of sponsorship Reporting on Impact
- 21. Discussion How do we best project the value the ASF provides to potential sponsors? What are the greatest threats the ASF is facing that additional funds can address? How do we show our sponsors there money is being put to good use?
- 22. How can I help? Talk to your employer about sponsoring Apache Help us with leads Join the fundraising committee
- 23. Questions ?????
- 24. References Mozilla https://assets.mofoprod.net/network/documents/mozilla-2020-form-990.pdf The Document Foundation https://www.documentfoundation.org/foundation/financials/ Eclipse Foundation https://www.eclipse.org/org/foundation/reports/2019_annual_report.php Linux Foundation https://projects.propublica.org/nonprofits/organizations/460503801