FunXtion - Interactive Digital Fitness with Data Analytics
- 2. ERNST DE NEEFMENDEL WITZENHAUSEN
- 4. PUMPING IRON 1975 1985 AEROBICS & CARDIO 1995 FOCUS ON CARDIO INTERNATIONAL CHAINS 2000 2006 DIFFERENTIATION BUDGET CLUBS 2018 ? INDUSTRY TIMELINE
- 6. TURN ME ON, TURN ME OFF feeling bored not challenged de-energizednot motivated THE FITNESS PRODUCT IN ITS TRADITIONAL WAY, IS NOT SERVING THE CUSTOMER NEEDS.
- 8. PROBLEMS CANNOT BE SOLVED AT THE SAME LEVEL OF AWARENESS THAT CREATED THEM “ “
- 9. CHANGE THE CONTEXT EDUCATION SUPPORTGROUP TRAININGEXPERIENCE
- 10. INDUSTRY PROBLEM 1 50% Attrition 2 Space Utilization
- 11. 6.1 which is just around the corner, there will be smart phones will be shipped around the world 2 0 2 0 B I L L I O N B Y T H E Y E A R WHAT’S UP IN THE WORLD? THE WORLD IS DIGITIZING D I G I T A L I S T H E N E W N O R M A L Digital changes how industries function and how customers interact with those businesses. Digital transformation has taken place in many industries and we can learn a lot from what has happened.
- 12. 5 0 which is just around the corner, there will be things connected, following experts… 2 0 2 0 B I L L I O N B Y T H E Y E A R WHAT’S UP IN THE WORLD? EVERYTHING & EVERYONE IS CONNECTED T H E I N T E R N E T O F E V E R Y T H I N G iThe Internet of Everything brings together people, process, data and things to make networked connections more relevant and valuable than ever before - turning information into actions that create new capabilities, richer experiences and unprecedented economic opportunity for businesses.
- 13. 6 9 % would like their workout at the gym to be as interactive as possible physical competitions are a good way to keep fit while socializing 7 7 % B E L I E V E O F T H E M I L L E N N I A L S WHAT’S UP IN THE WORLD? BI G G E S T C O N S U M E R G R O U P A different world, a different worldview. Millennials have grown up in a time of rapid changes, giving them a set of priorities and expectations , sharply different from previous generations MILLENNIALS TAKE OVER
- 14. INDUSTRY PROBLEM 3 1 50% Attrition 2 Space Utilization Anytime, Anywhere
- 15. ADJUST AND ADAPT THE HEALTH & FITNESS INDUSTRY NEEDS TO ADJUST AND ADAPT TO DIGITALIZATION. HEALTH AND FITNESS DIGITAL TECHNOLOGY IS CHANGING OUR INDUSTRY, YOUR BUSINESS AND THE WAY YOU CONNECT AND INTERACT WITH YOUR MEMBERS. IT IS THE NEW NORMAL. IT IS NOT THE STRONGEST OF SPECIES THAT SURVIVE, NOR THE MOST INTELLIGENT, BUT THE ONE MOST RESPONSIVE TO CHANGE. CHARLES DARWIN
- 16. A cloud-based multi-device open platform that makes functional training safe, effective, accessible, motivational and fun inside and outside for exercisers of all skill levels. SOLUTION
- 18. PELETON FITNESS
- 19. MIRROR
- 20. NOW LET’S TALK ABOUT DATA • Proof of concept • development • Personalisation W H YDO WE NEED DATA? H O WDO WE GET OUR DATA? • Challenge • BP Solutions • Validate data
- 21. H O WD O WE GET OUR DATA? • Challenge • BP Solution • Validate data
- 22. NOW LET’S TALK ABOUT DATA • Proof of concept • development • Personalisation W H YDO WE NEED DATA? H O WDO WE GET OUR DATA? • Challenge • BP Solutions • Validate data W H A TWE WANT TO DO WITH THE DATA? • Improve our service • Feedback gyms • Automation
- 29. NEXT STEPS
- 30. FUNXTION LANDINGS IN THE WORLD • 21 COUNTRIES AND STILL COUNTING ARE WE THERE YET?
- 31. THANK YOU!