Future Technology Center Project
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The document outlines the vision and mission for a Future Technology Center focused on transforming the role of IT, emphasizing its potential as a driver of business and innovation across various sectors. It details the establishment of advanced virtual reality systems, including a 6-walled immersive cave and an 8mp power wall, targeting industries like construction, real estate, and medical research with an estimated investment of $8 million. The center aims to provide high-performance visualization solutions and facilitate partnerships to cater to emerging market demands in the MENA region.
Future Technology Center Project
- 2. Vision & Mission Our vision is to monitor closely the changing role of IT from Information Technology to Interconnect Talent. Between the contrast of old days concept for the IT role “collecting information” and age of Information overload and nowadays Nowadays, IT and Technology are perceived and seen as enabler, driver of business with virtualization and open sources since IT has become much easier to deploy new products and services.
- 3. Vision & Mission Believing that change favors the prepared mind and it is all about: • All project work • Projects build talented firms • Projects build our brand • Projects that matter • That can make a difference • That we can brag about forever • That transfer the enterprise • That can make all smile • That highlight the value added.
- 4. Vision & Mission In the talent firm we think: • Solutions • Customers' benefit • Customers and customers' benefit • Customer delight • Best in class • Professional services in the future • Professional talent is the value Eng. Yahya Saeed Lootah
- 5. Executive Summary The virtual reality power wall and CAVE which will be established by Lootah IT Group will of course first and foremost provide access to the construction and real estate segments of the company. Furthermore, and once we have gotten a handle on the capabilities of the technologies we will be able to branch out to other market sectors, some of which are outside the scope of the Lootah Group. These sectors include: Oil & Gas research and exploration, medical research, academic research, air traffic control simulation. With this project we have the support of the Franhofer Institute that may bring their leading research into practice in the UAE, similar to the model we have seen in Manchester (using an Orad cluster and Mechdyne Power wall). We further know that both Orad and Mechdyne are our partners for the long run, and will work with us on developing plans for attracting these market sectors to our business unit.
- 6. Executive Summary Our focal is to jointly work and utilize our partners technology capability to allow us to create custom visual systems for a wide variety of applications, configurations, and facility sizes. Utilizing the spool of expertise in computer graphics and physics-based modeling to create high-fidelity visualization applications for science and engineering, providing our customers with high-performance, high quality visualization solutions; high-contact, rapid response consultation, service, support and the highest value available for any given performance level. Establishing the unique, unparalleled and unmatched FIRST : FUTURE TECHNOLOGY CENTER in the region Introducing the Virtual Reality technology branded as ” V ” Concept •Not only profit generator and technology transfer point, •Startup point for future technology based industry in the region. •Leading name for more than Visualization set up . •Part of the vision to reach there, and to become pioneers
- 7. Introduction 1.1 Project Description This project involves the installation of a 6-Walled 22MP CAVE immersive display system and a 8MP Power Wall. 1.2 6-Walled CAVE components Display system • 6 rear-projected display walls of approximately 3m x 3m size each in the form of a cube with 5 soft screens and one rigid acrylic floor screen specified for optimum color- matching • Each display wall comprises a 1920x1920 active-stereo display using 2 native 1920x1080 (HD ) active-stereo 3- chip DLP projectors making a total of total of 12 projectors. • The CAVE structure is designed to create a totally immersive display environment without any shadows cast by the users.
- 8. The Project at a Glance Project Name Future Technology Center Total Investment Cost US $8,000,000 Initial Working Capital US $ 8,000,000 Manpower 15 Return On Investment (ROI) 36 Month Internal Rate of Return (IRR) 0.28 Breakeven Point 33% of production capacity
- 9. Introduction Computer Video Graphics generation • The image generator for the 6-Walled CAVE will be a 48- node Graphics Cluster. Each projector will be driven by a video signal created from the composited output from 4 graphics workstations. • In addition to the Graphics Cluster, a high-end graphics workstation running with two 24-inch 1920x1200 LCD monitors will be used to run the application and control. This Master station will drive one CAVE wall and/or the two monitors and will be located at a console desk outside the entrance of the CAVE. 3D Stereo Systems • Long-range IR emitters for active-stereo will be installed one for each wall and one is to be kept as a spare. • A total of twenty-four (24) active-stereo shutter-glasses will be provided; twenty pairs for everyday use and four to be kept as spares.
- 10. Introduction Tracking System • The CAVE system will have an optical tracking system from ART (Advanced Real-time Tracking GmbH) for the optimum tracking of the locations and orientations of one head target and one hand target inside the CAVE . Audio System • A high-quality 7.1 Dolby surround-sound system will be installed for the CAVE environment. Control System • A 12-inch wired touch-panel control system will be used for controlling the projectors, video matrix switcher, keyboard/mouse switcher, stereo-sync switcher, and audio receiver.
- 11. Introduction Software The proposed system will be supplied with Conduit for 3D Studio Max, which consists of the following software components • 1 x Conduit for 3D Studio Max, (installed on the Master PC) • 1 x Conduit Core, (installed on the Master PC) • 1 x Conduit Non-Planar Option, (for the CAVE configuration) • 1 x Conduit Tracking Option, (for the ART tracking system) • 48 x Conduit Nodes, (one for each node in the Orad PC Cluster) Enable desktop applications to operate on cluster-based virtual • ART Dtrack software environments and tiled high- resolution displays
- 12. Introduction 1.3 PowerWall System Display system • PowerWall screen, approximately 4.5m wide, 2.4m tall, Soft-screen mounted to rigid frame inside wall opening. • Capable for both active-stereo and passive-stereo rear projection • 8MP Projection system consisting 2 Sony 4K SXRD projectors, (stacked for 3D stereo operation) 10,000 Lumens per projector and 4096x2160 Native resolution in stereo. • Beacon Electronics System for shutter control and stereo sync generation • Four long-range IR emitters for active-stereo will be installed for optimum coverage for an audience wearing shutter-glasses in front of the screen • 10 pairs of enhanced CE-3 active-stereo shutter-glasses • 50 pairs of “disposable” active-stereo shutter-glasses • 50 pairs of passive-stereo glasses
- 13. Introduction PowerWall System Computer Video Graphics generation • The image generator for the 8MP PowerWall will be a 16-node Graphics Cluster. Each projector will be driven by four video signals. Each video signal will be generated from the composited output from 2 cluster nodes. • In addition to the Graphics Cluster, there will be a Master Control system for running applications. The Master Controller will be a high-end graphics workstation running with four 24-inch 1920x1200 LCD monitors. The Master PC can drive one either one projector at 4K resolution in mono, or both projectors at 2K resolution in stereo Picture-in-Picture System • A Spyder Picture-in-Picture (PiP) processor from Vista Systems will enable multiple video sources to be displayed currently on the screen, at any position or size. Tracking System • The PowerWall system will have an optical tracking system from ART (Advanced Real-time Tracking GmbH) for the optimum tracking of the locations and orientations of one head target and one hand target.
- 14. Introduction PowerWall System Video conferencing • A video conferencing facility will be available with the PowerWall system. Three ceiling-mounted Sony video conference cameras which can be remotely operated via the touch-panel control system, with pan, tilt and zoom controls and Access Grid PC-based video conferencing software along with a video-capture facility will be available. Audio System • A high-quality 7.1 Dolby surround-sound system will be provided for the PowerWall audience. Seven speakers and one sub-woofer will be provided and mounted around the CAVE environment. A surround-sound receiver will be provided with support for a digital audio source from the Master PC. Stereo audio from two laptops will also be supported. • In addition, three wireless hand-held microphones and one lapel microphone will be provided. An audio mixer with echo-cancellation will be provided for the microphones, which will enable them to be used for PC-based video conferencing.
- 15. Introduction PowerWall System Control System • A 12-inch wired touch-panel control system will be provided for controlling the projectors, video matrix switcher, Picture-in-Picture processor, keyboard/mouse switcher, audio mixer, and audio receiver. Software The proposed system will be supplied with Conduit for 3D Studio Max, which consists of the following software components: • 1 x Conduit for 3D Studio Max, (installed on the Master PC) • 1 x Conduit Core, (installed on the Master PC) • 1 x Conduit Non-Planar Option, (for the CAVE configuration) • 1 x Conduit Tracking Option, (for the ART tracking system) • 16 x Conduit Nodes, (one for each node in the Orad PC Cluster) • ART Dtrack software
- 16. Introduction 1.4 Training Operational and day-to-day maintenance training will be provided for all hardware and software to be provided by Mechdyne. The training will last one day and can accommodate 6 people from a range of different backgrounds. Training will be customized for the particular equipment to be installed and for the type of people attending.
- 17. Introduction Potential Sectors 5% Planning future modeling 10% 5% 8% Training -Unique Graphic academy 2% 5% Future City planning 5% 25% Construction & Real Estate 5% 5% Oil & Gas 5% Geographical Information Systems 5% 5% 10% Education Sectors 0% 5% 10% 15% 20% 25% 30%
- 18. Market Aspects 2.1 Market Highlights The influence of digital media and information technology on architectural design education and practice is increasingly evident. The ever-advancing digital technologies are dramatically challenging fundamental assumptions, theories and practices of conventional design paradigm. The proliferation of computers and telecommuting in design education and practice has resulted in a major paradigm shift and a reorientation in theoretical and conceptual assumptions considered to be central to design education and practice. In contrast, architectural design discourse is still dominated by the prevailing conventional analogue paradigm which puts great constraints on our understanding of recent developments in teaching and practicing design. The bulk of this industry is dominated and adopted by the US, Europe and Asia regions.
- 19. Market Aspects Sequentially Cave and Power walls with their variations form reconfigurable cave: “Flex” and portable power wall : “Rover” are dominating such a market from both giants and pioneers of this industry : Mechdyne for Visualization and Orad for graphic image generating already taking 70% of the total market. Virtual Reality industry starting to be present in the MENA and adopted in couple UAE universities like Al AIN Uni and some virtual studios in the broadcasting TV channels (MBC,BBC…) Now the fact that construction and real estate are booming in the region, there is a very potential market for such industry.
- 20. Future Technology Center FTC VConcept Galleria Cave Studio Showroom for VR Technology Research ME Forum V concept R&D Fraunhofer Auditorium Power Wall Graphic Academy
- 21. Market Aspects FTC “Future Technology Center” will be developed to cater the V Concept “Virtual Reality Concept” trends in such FTC diverse market. “Future Technology Center” will be developed to cater the V Concept Presence of the V Concept are being used and discussed “Virtual Reality Concept” around the globe like the recent event in Germany which trends in such hosted the eCAADe 2007 conference by the FH Wiesbaden diverse market. and FH Frankfurt. All the following papers were discussed during the conference per title ‘Predicting the Future”: Now the fact that construction and real estate are booming in the region, there is a very potential market for such industry.
- 22. Market Aspects Area of Focus Title Author(s) An Architectural Learning Environment André Brown, Mike Knight, Martin Winchester An Integrative Design and Spatial Visualization System for Cable Katherine A. Liapi Strut Self-tensioned Structures Benjamin Dillenburger, Frank Thesseling, Toni Kotnik, Monika Architectural Use of Computer Controlled Deformation Techniques Annen, Claudia Fuhr, Yael Girot-Ifrah, Martin Tann, Dong Youn on the Example of CNC-bent Tube Structures. Shin, Sladjana Markovic, Meindert Versteeg, Tobias Wendt, Matthias Zäh Artificial Networks for Spatial Analysis Moamed Amine Benoudjit, Paul S. Coates BIMGame: Integrating Building Information Modeling and Games Wei Yan, Geqing Liu to Enhance Sustainable Design and Education Kristian Agger, Michael Lassen, Nikolaj Knudsen, Ruben Borup, B-processor. Building Information Design and Management Jens Rimestad, Peter Norholdt, Nikolaj Bramsen Building Activities visualized in Virtual Environments Alcínia Zita Sampaio, Pedro Gameiro Henriques Building Information Modelling of Modern Historic Buildings. Case Hannu Penttilä, Marko Rajala, Simo Freese Study of HUT / Architectural Department by Alvar Aalto CAAD Restarted. Some Experiences in Improvement of CAAD Dana Matějovská, Henri Achten Education CAVE without CAVE. On-site Visualization and Design Support in Frank Petzold, Oliver Bimber, Christian Tonn and within Existing Buildings Challenges of Media Integrated Architecture. Categorizing the Odilo Schoch Illusory Real Architecture
- 23. Market Aspects Title Author(s) CityZoom. A Visualization Tool for the Assessment of Planning Benamy Turkienicz, Bábara Bellaver, Pablo Grazziotin Regulations Collaborative Knowledge Construction in Digital Free-Form Design Tuba Kocaturk Combining GPS and CAD. Designing Virtual Models in Real Space Werner Lonsing Construction of a Participatory Community Space Design System. Expansion of a Three-dimensional Area Information Support Atsuko Kaga, Atsushi Miyagawa, Tomohiro Fukuda System and Application Using GIS Data Crossing Interactions between Architecture and Media. A Pedagogic Leandro Madrazo Model for Contemporary Education Decision Support in Architectural Strategic Planning. Towards a Agnieszka Sowa, Ludger Hovestadt Volumetric Modeling of Solution Strategies in Investment Planning Digital Chains in Modern Architecture Philipp Dohmen, Kai Rüdenauer Digital Design Tools vs. Sketching in Design Wolfgang Dokonal, Michael Knight Digitally Fabricating Tilted Holes. Experiences in Tooling and Tobias Bonwetsch, Ralph Bärtschi, Daniel Kobel, Fabio Gramazio, Teaching Design Matthias Kohler Discretization of Continuous Surfaces as a Design Concern Sawako Kaijima, Panagiotis Michalatos Effects of Cognitive Styles on Performance in CAAD Tasks Sule Tasli Pektas Evolution of CAAD Teaching Methods Alexander Asanowicz Others scope of areas listed below
- 24. Market Aspects References The eCAADe 2007 conference http://www.fab.fh-wiesbaden.de/index.php?id=120 Virtual reality in urban design: enhancing the image of al- ain city, UAE http://www.rudi.net/pages/8829 Arab Society for Computer aided Architectural Design http://www.ascaad.org/
- 25. Market Aspects References Case-studies Embodying Virtual Architecture Computing in Architectural Design Alexandrina, Egypt Computing in Architectural Design, American University of Sharjah, UAE eDesign in Architecture Computer Aided Architectural Design KFUPM, Saudi Arabia
- 26. Market Aspects 2.2 Forecasted Region Demand As we are targeting specific markets covering the MENA region, we focused our collected information from trusted sources like ASCAAD to visualize the market size. MENA Coverage Based on logical forcast the average annual growth estimated by > 40% - 60% in the GCC region and 10% - 15% in North African region 2008-2013 as an entry level of this industry (Rovers, Immersa Desk Tops, Visual effects for Cinema (EGYPT Markets and Virtual Studios broad casting for the whole Region). 2.3 Market Facts 2.3.1 Gulf Market Facts From the previous mentioned market analysis and forecasted data we arrive at the following core facts regarding Gulf Market: •Construction and real state growth is a pushing factor securing the market increasing demand.
- 27. Market Aspects Forecasted Region Demand 20% Other GCC 15% N. Africa 15% Qatar 20% U.A.E. 30% KSA 0% 10% 20% 30%
- 28. Market Aspects Potential Market Product wise 2008/2009 V.R. Technology Volume Amount $ Powerwall 20 6M CAVE 2 3M Flex - Rovers 3 3M ImmersaDesk 20 1M Augment V.R. 10 5M Building & Real Estate Apps 30 1.5 M
- 29. Market Aspects • Largest economics in Arabic world such as gulf countries, they are all a new built up economics and they are going through a total restructure for their infrastructure to advance to the modern stage, this is also a demand factor • Those countries are amongst the world highest economy Growth rate 3%per year. • Young rapidly growing population with relatively significant spending power, increasing internet usage and digital life based consumer band. • Geographical wide spread. • Over 10 virtual broad casting studios (Aljazera, MBC etc.) sold in 2006/2007 in this region, and predicting 20 units in 2008. • Virtual realty Market average annual growth >30% in this region. • Libyan soaring demand for building the infrastructure.
- 30. Solution Tackling the increasing demand for high-tech along with our vision to become a pioneer in the provision of high standard which changes the life style and the Techno awareness within our societies. By expanding the market vertically and horizontally, the solution was structured square the following principles: •Transferring true visualization Technology. •Creating end user awareness through aggressive marketing campaign using real esate & construction. •Introduce new concept of visual gallery to entertains the changing role of IT into talent concept. •Narrowing the gap for high profile graphic clustered based solutions academic simulation
- 31. Solution 3.1 Project Capacity The proposed annual capacity of the project is based on 300 working days/year and 16 working hours per day. Inside the CAVE system, which is having a limited space of 3Mx3M, a maximum of 10 people can be present, but tracking of only one person 3 will be possible. That means, its optimum use is for a single user with all available interaction and full immersion. In the case of PowerWall, we can have 30 ore more people attending based on the space availability of the room in which it is setup.
- 32. Solution 3.3 Competition • In the absence of regional competitors which means that most Middle East and African countries are potential markets for the proposed project considering the population statistics, demand by these countries is estimated to be huge and very promising.
- 33. Cash Flow DESCRIPTION ALL AMOUNTS IN US $ Project Operation year wise 1st Year 2nd Year 3rd Year 4th Year 5th Year Number of Units Single 3000000 3600000 4000000 5000000 5500000 Cash Inflow: Revenue Cost of Goods Actual Gross Profit 3000000 3600000 4000000 5000000 5500000 Budgeted Gross Profit 3000000 3600000 4000000 5000000 5500000 CASH OUTFLOW: Rent 160000 160000 160000 160000 160000 Marketing Expenses 120000 120000 120000 120000 120000 Software Dev. Expenses 30000 30000 30000 30000 30000 Admin. Expenses 20000 20000 20000 20000 20000 Depreciation - - - - - -
- 34. Cash Flow … continuied DESCRIPTION ALL AMOUNTS IN US $ Pre-operating Expenses 38000 38000 38000 38000 38000 Reward/Royalty 15 40000 130000 130000 130000 130000 Wages 15 270000 330000 330000 330000 330000 Loan Charges 15 27000 27000 27000 27000 27000 Finance Cost 4.6 368000 368000 368000 368000 368000 Repayment of Loan - 1600000 1600000 1600000 1600000 1600000 Total Cash Outflow 2673000 2823000 2823000 2823000 2823000 Net profit - actual 327000 777000 1177000 2177000 2677000 Net profit – budgeted YTD 327000 777000 1177000 2177000 2677000
- 35. Differentiation & Added Value • Leadership and initiative of the share holders (Perfection, pursuit). • Location of the Project (Dubai). • Utilizing our vast marketing and sales network, and implementing trade techniques to create wide coverage. • Unique designs and finishing differentiate the look. • Competitive management tool, as a committed management team, creating the brand and adding more synergies to the task. • Flexible variety structure, based on scalable unit component selectively built using the best hardware configuration in the market.
- 36. Technical Aspects 5.1 Project Location The project facility is proposed to be located in Sheikh Zaid Road of Dubai for the following factors: • High potential clients e.g. Real estate, Construction & Media city • Major Technology & Services providers establish headquarters in near by. • High profile area
- 37. Technical Aspects 5.2 Manpower Job Required No. Operation Manager 1 Administrative 1 Senior Sales Engineers 4 Software Experts/Technicians 3 Marketing officers 2 Labor 2 Total 15 5.3 Land and Buildings Item Area m2 Cost US$ Land (Barsha) 3000m 2M Building Powerwall 1000m 0.5M CAVE 100m
- 38. Financial Aspects 6.1 Projected Sales Revenues The sales projections of the project are based on the following: • Uniqueness of the project and market leading in this outstanding industry. • The high demand form constructions in UAE and real state market. • The market coverage • Revenues in the first year of production will be about US$ 2.4 million ( anticipated minimum ).
- 39. Financial Aspects 6.3 Project Investment Cost The following table shows the required investment cost: Project Investment Cost Initial working capital Funds $1,250,000 Projection System $4,488,200 Graphic Cluster $1,610,600 Transport Vehicle $75,000 Furniture, Fixtures & Office Equipments $101,200 Preliminary Expenses $175,000 Contingency 10% $300,000 Total Investment $8,000,000
- 40. Financial Aspects Total Capital Investment Initial Working Capital Funds (Galleria Showroom, operational cost, etc..) Projection System 56% 20% Graphic Cluster Transport Vehicle Furniture, Fixtures & Office Equipments 1% 1% Preliminary Expenses 2% 4% 16% Contingency 10%
- 41. Financial Aspects Reducing Balance Loan / 5 Years Five Equal installments Total Loan $8,000,000 / 5 = $1600,000 Loan Finance Cost 1st year 8,000,000 x 7% = $560,000 2nd year $8,000,000 - 1,600,000 = $6,400,000 $6,400,000 x 7% = $448,000 3rd year $8,000,000 - 3,200,00 = $4,800,000 $4,800,000 x 7% = $336,000 4th year $8,000,000 - 4,800,000 = $3,200,000 $3,200,000 x 7% = $224,000 5th year $8,000,000 - 6,400,000 = $1,600,000 $1,600,000 x 7% = $112,000 Total Finance Cost in 5 years $1,680,000 Total Cost of Finance 1,680,000 / 8,000,000 = 21% = (4-2%) Per Year
- 42. Financial Aspects Return On Investment Our focus is on more than financial return on investment.
- 43. Financial Aspects • Financial Benefits include impacts on the organization's budget and finances, e.g., cost reductions or revenue increases. Benifical Returns • Non Financial Benefits include impacts on operations or mission performance and results, e.g., improved customer satisfaction, better information, shorter cycle-time. Non Financial Financial The value is based on the larger amount of benefits to the cost. Hence, the greater the value of this project.
- 44. Financial Aspects 6.2 Basic Assumptions The financial analysis and indicators are based on the following assumptions: • Project's operation life is 5 years with scope for further extension & expansion after reviewing feasibility. • Internal Rate of Return IRR is calculated @ 0% Equity ratio • Initial working capital is based on loan receipt less capital payments • Cost of operation will be met from Daily income • Operating expenses comprise of labor and overheads, Preliminary expenses relates to project report, capital issue, licensing, trial production etc.
- 45. Financial Aspects 6.4 Financial Indicators The following are the project financial indicators: • Average Return on Investment (ROI) with Average of monthly income of $ 200,000 = 30% PA • Average Return on Investment (ROI) Average of monthly income of $ 320,000 = 48% PA • Payback Period with margin= 3.3 Years • Payback Period with margin= 2.1 Years
- 46. Future Development The Future Technology Center will follow vertical and horizontal patterns to Enhance the shareholders value in terms of the social responsibility Increase market share Maintain Techno-society awareness amongst end users and. promote a new life style
- 47. Rewards & Risks The FTC will strike a combination of main three investment elements:- Community development Capital growth Income Generating, to satisfy the brand stakeholders. However, insufficient investment in Marketing Machinery Training Career Development Researches Not maintaining a continued budget level Improper investment protection plan shall impair the project success. Failure to monitor and react and to adopt an adequate Business Management Team would also uphold the progression the project.
- 48. SWOT Analysis Internal Strengths Weaknesses • Availability of R&D Franhufer. • Staff lack of experience • Our Group Financial Capabilities to cater this business • Low profile building set up. Opportunity. • Cultural differences with users. • Addressing high potential markets. • Miss concept of the technology. • Willingness of staff to change • Conservative market growth. • good location of the Facility center • Perception of quality of services. • Trade in Mechanism (sell to existing (UAEU,etc..).
- 49. SWOT Analysis External Opportunities SO Alternatives WO Alternatives • Burst of construction and Real • Training of staff in interactive • Remodeling of facility with local Estate high demanding markets. techniques of quality improvement Home Gallery help. • Support of government for • Coordination with other providers to • Prompt plans to train our staff. Education, Visualization.. cover all user needs. • Demanding market. For high visualization systems. • Little or no competition • Regionally available funded projects Threats ST Alternatives WT Alternatives • Pre-competitor has a new, • Developing more ease of access to • Review of procedures for innovative (SBU) or service Channels with competeive pricing. decreasing costs and increasing determined of users • Payment of incentives to staff based perceived quality • Low and lack of awareness. on performance. • Marketing and promo Focal and branding Power with Suppliers funding.
- 50. Recommendation Pulling the rewards and risks together in-balance encompassed by proper implementation programs will enable the project to achieve its goals. Setting a comprehensive Operational Plan (OP) as to prioritize the tasks in sequence and concurrently, is highly recommended to grab the opportunity of investment. Recommended Timeline should be as follow:
- 51. Project Schedule