FutureM 2014 - Anatomy of a Viral Video
0 likes661 views
The document outlines key insights from creating a viral video, highlighting effective strategies and lessons learned. It emphasizes the importance of emotional connection, proper public relations, and careful planning. The 'World's Toughest Job' video is used as a case study to illustrate successful elements of viral content.
FutureM 2014 - Anatomy of a Viral Video
- 1. Anatomy of a Viral Video #FUTUREM Kazi Ahmed @kaziahmed VP, Group Digital Director Mediahub/Mullen Eric Williamson @edubble_u SVP, Director of Digital & Content Strategy Mullen Jon Ruby VP, Crea@ve Director Mullen
- 2. THE ANATOMY OF A VIRAL VIDEO
- 5. ADVERTISING
- 9. post·mor·tem pōstˈmôrtəm noun A methodical fact-finding mission of learning from previous actions that we all agree we should definitely do after every initiative… but never actually do.
- 10. SIX LESSONS
- 11. YOU KNOW WHAT THEY SAY
- 12. INSIGHT 1 MOMS AREN’T THE PROBLEM, WE ARE
- 13. INSIGHT 2 HARD WORK, BUT NOT A “REAL JOB”
- 14. THE NEW MEDIA HACK
- 15. PR: MEDIA FEEDBACK LOOP
- 16. BABIES OR CATS
- 17. MAKE IT COUNT
- 19. 2.7M IMPRESSIONS 800K SOCIAL SHARES MOST SHARED ADWEEK ARTICLE OF ALL TIME INFLUENCED 13+ OTHER MEDIA OUTLETS
- 23. DON’T SCREAM INTO THE WIND
- 26. CONTROVERSY: A GOOD THING
- 27. HATERS
- 29. What a surprise, the World’s Toughest Job video is just a corporate pitch for greeting cards
- 30. What a surprise, the World’s Toughest Job video is just a corporate pitch for greeting cards
- 31. What a surprise, the World’s Toughest Job video is just a corporate pitch for greeting cards
- 33. PEOPLE NEED TO FEEL
- 37. 1. DON’T ASSUME ON INSIGHTS 2. PR IS A MUST 3. DAY ONE IS KEY 4. LAUNCH ALONE 6. EMOTION = SHARING 5. BE COOL UNDER PRESSURE
- 38. SERIOUSLY, THERE’S NO FORMULA