FutureM 2014 - Turning Data into Insights
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The document discusses the importance of transforming data into insights for effective marketing strategies. It emphasizes the need for clean, compatible data and introduces basic tools for data analysis, including visualization and moving averages. The conclusion stresses understanding the past to influence future decisions effectively.
FutureM 2014 - Turning Data into Insights
- 1. Turning Data into Insights # F U T U R EM Chris Penn @cspenn VP, Marketing SHIFT Communications
- 2. From Data to Insight CHRISTOPHER S. PENN, SHIFT COMMUNICATIONS @cspenn # F U T U R EM
- 3. #FUTUREM @shiftcomm @cspenn Source: Dynamic Mosquito on Flickr
- 4. #FUTUREM @shiftcomm @cspenn Source: Domo
- 5. #FUTUREM @shiftcomm @cspenn Source: http://www.dilbert.com/
- 6. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr Teaching from experience shares poorly and scales even less well.
- 7. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr
- 8. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr The Marketing DAIS
- 9. #FUTUREM @shiftcomm @cspenn Good Data Format: Compatible
- 10. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr 3C’s of Good Data: Clean, compatible, and chosen well.
- 11. #FUTUREM @shiftcomm @cspenn Data Analysis Insight Strategy Tactics Execution Metrics
- 12. #FUTUREM @shiftcomm @cspenn Data Analysis Insight Strategy
- 15. @cspenn What? #FUTUREM @shiftcomm
- 16. @cspenn Why? #FUTUREM @shiftcomm
- 18. @cspenn What Next? #FUTUREM @shiftcomm
- 20. #FUTUREM @shiftcomm @cspenn Source: Tim Saxton
- 21. #FUTUREM @shiftcomm @cspenn Source: Alex Medvick
- 22. #FUTUREM @shiftcomm @cspenn Source: Jared Corin
- 23. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr Analysis in Action
- 24. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr 3 basic tools of analysis: visualization, derivatives, and moving averages.
- 27. @cspenn ( New – Old ) #FUTUREM @shiftcomm Old
- 28. #FUTUREM @shiftcomm @cspenn (1.317 billion - 1.276 billion) 1.276 billion
- 36. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr Creating Insights
- 37. #FUTUREM @shiftcomm @cspenn Theory Observation Hypothesis Confirmation
- 40. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr Always be ready to answer, “What are you going to do about it?” to any analysis you present.
- 41. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr A Strategy is Born
- 42. #FUTUREM @shiftcomm @cspenn Pattern Hypothesis Theory Observation
- 43. It is a capital mistake to theorize before one has data. #FUTUREM @shiftcomm @cspenn Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.
- 47. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr Conclusion
- 48. #FUTUREM @shiftcomm If you don’t understand the past and make changes in present, the future is out of your control. @cspenn Source: Will Scullin on Flickr
- 49. #FUTUREM @shiftcomm @cspenn You know my methods. Apply them.
- 50. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr For slides and the lecture notes: http://www.shiftcomm.com/futurem
- 51. #FUTUREM @shiftcomm @cspenn Source: Will Scullin on Flickr Stay in touch! www.shiftcomm.com @shiftcomm 617-779-1800