From Data to Insight: Uncovering the 'Aha' Moments That Matter
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The document discusses effective methods for communicating data and insights, emphasizing the importance of simplification and framing ideas as opportunities rather than threats. It explores how insights are formed, their significance in solving complex problems, and the brain states conducive to creativity and insight generation. The document also offers strategies to enhance insightfulness, such as preserving quiet time and allowing mental wandering.
From Data to Insight: Uncovering the 'Aha' Moments That Matter
- 9. Communicating Data & Insights Making Data Easy to Understand
- 10. Limited Conscious Processing • Understand • Decide • Memorize • Recall • Inhibition
- 11. The Brain’s Organizing Principle Away Threat Toward Reward Uncertainty Interest Problem-focused Solution-focused Avoidance Approach Tunnel vision Global view Data-focused Connection-focused
- 12. Threat Responses" • Increase motor functioning • Reduce field of view • Reduce working memory • Significantly reduce insights • Generalise threats • Err on the side of pessimism
- 13. Bad is Stronger Than Good" Away Threat Toward Reward
- 14. Uncertain is Stronger than Bad"
- 15. Away Threat Toward Reward Status Certainty Autonomy Relatedness Fairness Rock (2008) The SCARF® Model"
- 16. 3 Big Ideas for Communicating Data" 1. Less is more: Simplify, simplify, simplify 2. Express ideas as opportunities more than dangers 3. Tap into people’s innate motivations
- 17. Acting on Insight Uncovering the ‘Aha’ Moments that Drive Change
- 18. What is an ‘Insight’?" 1. Solution from the non-conscious 2. Emerges quickly into awareness 3. Combines existing data in new ways
- 20. Why Do Insights Matter?" • Many complex problems require them • Learning: Insights are more memorable than linear solutions • Engagement: Insights activate deep engagement • Generalizing: Ideas discovered become rules • Systemic change: Insights change the brain
- 21. Why Do Insights Matter?"
- 22. Why Do Insights Matter?"
- 23. Brain State Required for Insight" • Quiet • Inward looking • Slightly happy • Not working directly on the problem
- 24. When are People Most Creative?" • 35% in the morning • 8% when you get to work • 19% mid morning • 5% over lunch • 14% late afternoon • 7% end of the day • 2% over dinner • 10% in the evening
- 25. Have More Insights" 1. Passionately preserve your quiet time 2. When you get stuck, do things that make you happy 3. Let your mind wander 4. Approach problems as interesting puzzles 5. When all fails, let yourself sleep on things
- 28. NeuroLeadership Summit" Books: Your Brain at Work Quiet Leadership Coaching with the Brain in Mind Email me: David@NeuroLeadership.org Twitter: davidrock101