Qualtrics and MaxDiff Analysis: Understanding True Customer Preference Rankings
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Maxdiff analysis is a methodology used to determine the rank order of items by asking respondents to select the most and least preferred options from a list, leading to better business decisions. It simplifies the decision-making process by minimizing complexity and avoiding scale bias, making it user-friendly. Qualtrics offers tools and professional services to implement Maxdiff analysis effectively for various advanced experimental designs.
Qualtrics and MaxDiff Analysis: Understanding True Customer Preference Rankings
- 1. MaxDiff Analysis SM How MaxDiff can lead to better business decisions
- 2. Qualtrics Professional Services 7 years, 100s of projects Google, Nike, JetBlue, PGA image! Craig Lutz
- 3. Types of Advanced Experimental Design CONJOINT MAXDIFF TURF
- 4. MaxDiff
- 5. Most Least
- 6. What is the MaxDiff Analysis? o Understanding the rank order of a set of items o Select the Most & Least for a list of items o Best-Worst Scaling
- 7. Why MaxDiff Analysis? o Humans are good at polars o Not as good at middle-ground o Very easy for respondents o Not as many moving parts as conjoint o No scale bias
- 8. When MaxDiff Analysis? o List of items to understand o All attributes are on the same plane o No nested hierarchy
- 9. MaxDiff Analysis Process o Select items to be tested o Design of how items will displayed together o Survey respondents and ask Most/Least o Analyze data set o Prepare reports
- 11. MaxDiff Example
- 13. MaxDiff Example
- 14. MaxDiff Results
- 15. How Do I Do It? o Qualtrics OOB: MaxDiff question type o Qualtrics Professional Services: Can run projects from start to finish o Qualtrics the engine behind it all Qualtrics platform can power any of these advanced designs:
- 16. Q&A
- 17. Ready to Get Started? Craig Lutz craigl@qualtrics.com