Tweet Up: The State of Social Media Today
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The document discusses the importance and growth of social media. It notes that 48% of 18-34 year olds check Facebook before getting out of bed, and the average person spends 20 minutes per visit on Facebook. It then provides statistics on usage of Pinterest, Instagram, and Google+, and discusses how some casinos are effectively using these platforms in their social media strategies.
Tweet Up: The State of Social Media Today
- 1. Presented by: + MASTERMINDS
- 2. MASTERMINDS
- 3. //OUR GOAL: HELP BUILD SOCIAL MEDIA COMPETENCIES WITHIN CASINO ORGANIZATIONS MASTERMINDS
- 4. // SOCIAL MEDIA IS MASSIVE MASTERMINDS
- 5. //48% OF 18-34 YEAR OLDS CHECK FACEBOOK BEFORE THEY GET OUT OF BED IN THE MORNING MASTERMINDS
- 6. SOCIAL NETWORKING IS THE //MOST POPULAR INTERNET ACTIVITY MASTERMINDS
- 7. FACEBOOK HAS //901 MILLION MONTHLY ACTIVE USERS WORLDWIDE MASTERMINDS
- 8. THE AVERAGE PERSON SPENDS //20 MINUTES PER VISIT ON FACEBOOK MASTERMINDS
- 9. 23% OF THEM CHECK THEIR ACCOUNT //5 OR MORE TIMES PER DAY MASTERMINDS
- 10. TWITTER HANDLES //MORESEARCH QUERIES MONTH PER THAN BING AND YAHOO COMBINED MASTERMINDS
- 11. THREE OF FOUR CMOs SAY SOCIAL MEDIA //IMPACTS SALES MASTERMINDS
- 12. SOCIAL MEDIA IS NOT JUST ANOTHER CHANNEL — IT HAS BECOME //PART OF OUR LIVES MASTERMINDS
- 13. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Politics MASTERMINDS
- 14. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Politics MASTERMINDS
- 15. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Weather MASTERMINDS
- 16. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Revolutions MASTERMINDS
- 17. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Revolutions MASTERMINDS
- 18. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES National Security MASTERMINDS
- 19. THIS IS THE MOST // EXCITING TIME TO BE A MARKETER EVER MASTERMINDS
- 20. //SOCIAL MEDIA IS NOT LIKE ANY OTHER CHANNEL MASTERMINDS
- 21. MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
- 22. • 90% of consumers trust recommendations from people they know • Social media recommendations top all other media sources Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 2012 MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
- 23. BUT IT’S NOT //FREE. MASTERMINDS
- 24. “You can’t just say it, you have to get the people to say it to each other” – James Farley, Ford CMO MASTERMINDS
- 25. SOCIAL MEDIA IS WORD OF MOUTH. //ON STEROIDS. MASTERMINDS
- 26. IF THERE IS ONE THING THAT STAYS CONSTANT IN SOCIAL MEDIA—IT’S //ALWAYS CHANGING MASTERMINDS
- 27. / PINTEREST / MASTERMINDS
- 28. PINTEREST DEMO USAGE STATS • 11.7 million users MASTERMINDS
- 29. PINTEREST DEMO USAGE STATS • 145% increase in daily users since the beginning of 2012 MASTERMINDS
- 30. PINTEREST DEMO USAGE STATS • 72% women MASTERMINDS
- 31. PINTEREST DEMO USAGE STATS • 81% of users aged between 25-54 MASTERMINDS
- 32. PINTEREST DEMO USAGE STATS • 14+ minutes per visit MASTERMINDS
- 33. PINTEREST: WHAT ARE THEY DOING? • Expressing themselves through images relevant to their lives MASTERMINDS
- 34. PINTEREST: WHAT ARE THEY DOING? • Reminding themselves of things they want to do, buy or revisit MASTERMINDS
- 35. PINTEREST: WHAT ARE THEY DOING? • Sharing and recommending things they think others should know about MASTERMINDS
- 36. PINTEREST: WHAT IS THE POTENTIAL? • More than 1 in 5 Pinterest users has pinned an item they later purchased MASTERMINDS
- 37. PINTEREST IS PROJECTED TO ACCOUNT FOR //40% OF SOCIAL MEDIA DRIVEN PURCHASES BY Q2 2013 MASTERMINDS
- 38. / WHO’S / DOING IT RIGHT MASTERMINDS
- 39. BARONA CASINO MASTERMINDS
- 40. BARONA CASINO MASTERMINDS
- 41. BORGATA CASINO MASTERMINDS
- 42. / INSTAGRAM / MASTERMINDS
- 43. INSTAGRAM • Referred to as photo sharing, “reinvented” MASTERMINDS
- 44. INSTAGRAM • Allows user to take photos, choose from an array of filters to alter its look and feel and then instantly post to share with other users MASTERMINDS
- 45. USAGE STATS • More than 430,000 on the wait list for the Android app MASTERMINDS
- 46. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months MASTERMINDS
- 47. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 MASTERMINDS
- 48. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded MASTERMINDS
- 49. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day MASTERMINDS
- 50. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day • 575 “Likes” every second MASTERMINDS
- 51. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day • 575 “Likes” every second • 81 comments every second MASTERMINDS
- 52. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day • 575 “Likes” every second • 81 comments every second • Gains one new user every second MASTERMINDS
- 53. / FACEBOOK ACQUIRES / INSTAGRAM MASTERMINDS
- 54. FACEBOOK ACQUIRES INSTAGRAM • Facebook acquires the app on April 9, 2012 for approximately $1 billion MASTERMINDS
- 55. FACEBOOK ACQUIRES INSTAGRAM • Instagram bought for $33 per user MASTERMINDS
- 56. / WHO’S / DOING IT RIGHT MASTERMINDS
- 57. REVEL NIGHTLIFE MASTERMINDS
- 58. REVEL NIGHTLIFE MASTERMINDS
- 59. MONTE CARLO MASTERMINDS
- 60. PECHANGA MASTERMINDS
- 61. / GOOGLE+ / MASTERMINDS
- 62. WHAT IS GOOGLE+ MASTERMINDS
- 63. WHAT IS GOOGLE+ MASTERMINDS
- 64. IS GOOGLE+ DEAD? MASTERMINDS
- 65. USAGE STATS • Google+ has had 90 million unique visitors MASTERMINDS
- 66. USAGE STATS • Google+ has had 90 million unique visitor • Google+ users are 71% male MASTERMINDS
- 67. USAGE STATS • Google+ has had 90 million unique visitor • Google+ users are 71% male • The most common occupation of a Google+ user is an engineer MASTERMINDS
- 68. WHAT THIS MEANS MASTERMINDS
- 69. WHAT THIS MEANS MASTERMINDS
- 70. WHAT THIS MEANS MASTERMINDS
- 71. WHAT THIS MEANS MASTERMINDS
- 72. BUT THIS IS GOOGLE MASTERMINDS
- 73. / A FEW MAIN DIFFERENCES / BETWEEN FACEBOOK MASTERMINDS
- 74. SEARCH MASTERMINDS
- 75. CIRCLES MASTERMINDS
- 76. +1 BUTTON MASTERMINDS
- 77. HANGOUTS MASTERMINDS
- 78. / WHO’S / DOING IT RIGHT MASTERMINDS
- 79. MANDALAY BAY MASTERMINDS
- 80. MANDALAY BAY MASTERMINDS
- 81. MGM GRAND MASTERMINDS
- 82. MGM GRAND MASTERMINDS