This document outlines a mark scheme for assessing responses to a question about media theory. It divides responses into four levels based on explanation/analysis/argument, use of examples, and use of terminology. Level 1 answers lack clarity or relevance and make minimal use of theory. Level 2 answers show basic understanding but limited relevance, examples, history, or future discussion. Level 3 answers are clearly relevant and develop a proficient argument using examples, history and the future. Level 4 answers offer a clear and fluent discussion integrating theory, examples, history and the future throughout the response.