Filament Games: Innovations in Business and Funding Models
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The document discusses innovations in business models and funding models for educational games. It outlines barriers such as education publishers not publishing games and game publishers not publishing educational content. It also discusses demands in the market around engagement, performance, enrollment/completion, and gifting. The document proposes partnerships and working with schools, virtual schools, textbook publishers, and other online education providers as part of an "Electron Business Model" for educational games.
Filament Games: Innovations in Business and Funding Models
- 2. Innovations in Business and Funding Models
- 3. Innovations in Business and Funding Models
- 4. Innovations in Business and Funding Models Entirely unproven ideas about navigating the as yet ill-defined and esoteric educational games market
- 5. Innovations in Business and Funding Models Entirely unproven ideas about navigating the as yet ill-defined and esoteric educational games market
- 7. Birth
- 8. Rise
- 9. Fall
- 10. Intermission
- 11. Rebirth
- 12. Rebirth
- 13. The market didn’t get the memo
- 21. Insert Shameless Plug Here
- 22. Caveat 3AM ideas Back-of-the-napkin business plans 2004 2006 2008 2010
- 23. Barriers
- 24. Barriers Making good educational games is hard
- 25. Barriers Education publishers don’t publish games and game publishers don’t publish educational content
- 26. Barriers Education publishers don’t publish games and game publishers don’t publish educational content
- 27. Barriers
- 28. Barriers “My belt holds up my pants…” “But my pants have loops that hold up my belt…” “Who’s the real hero?” Mitch Hedberg
- 29. Barriers GAMES TRADITIONAL CURRICULA “Who’s the real hero?” Mitch Hedberg
- 30. Barriers A small number of large players control the key access points
- 31. Barriers
- 32. Barriers
- 34. Barriers Publishers want turnkey solutions that cover large swaths of content
- 35. Barriers The purchaser and the consumer are separate
- 36. Barriers Game Literacy Purchasing Power KDMs Teachers Students
- 38. Barriers The modern market is noisy and decentralized
- 39. Barriers Flash games are free…right?
- 40. Barriers Elementary math and reading dominate
- 41. Demand
- 42. Demand Free games are used
- 43. Demand total plays 980,000 1,970,000 225,000 plays / month
- 48. Demand Pain Point: ENROLLMENT & COURSE COMPLETION
- 51. Innovation
- 52. Innovation
- 53. Innovation
- 54. Innovation Sales 3 10 50 100 500 1000 5000 #Seats
- 55. Innovation
- 56. Innovation
- 61. Innovation Partners, partners, partners, partners, partners, partners, partners, partners, partners.
- 63. Electron Business Model School Virtual schools Textbooks publishers Home Online curriculum vendors App marketplaces Online learning media aggregators Casual game portals Online educational resource providers Social networks for kids Social networks for teachers & students Family-oriented education portals
- 68. Mission Statement WHY To make education more interactive and meaningful, and to inspire learners HOW By developing custom gameplay mechanics to teach specific learning objectives WHAT High quality educational games