2. Types
Graphical data can be in many forms. They
are information in the form of:
Bar charts
Histograms
Pie charts
Tables diagrams
Pictures
Line graphs
pictographs
3. Functions
To show the information more clearly
To make information easier to understand
To show how two sets of information or variables
amounts are related usually by lines or curves
To explain how what is being represented works
A key is provided to represent information in the
graph
4. To draw a graph you need to plot results
along the x and y axes
Different amounts are presented by thin
vertical or horizontal rectangles which
have the same width but vary in height or
length
Information is usually very clear and
detailed
5. Tables
Probably the most frequently used visual in
reports
Presents quantitative information
Arrange facts and numbers in rows and
columns
Information can be easily tabulated for easy
reference
Systematic form of presenting data
9. Bar Charts
Enable visual comparison
Used to compare related items
Illustrate changes in data over time
Show how parts relate to a whole
Bars can be presented vertically, horizontally,
grouped or segmented
12. Line Graphs
Show changes over time thus indicating
trends
Do not provide precise data but give an
overall or impression of the data
Used to highlight important points or
trends
Simple line graphs show just one variable
Multiple line graphs combine several
variables
15. Pie charts
Enable readers to see a whole and the
proportions of its components or wedges
Less flexible than bar or line graphs
Useful in showing percentages
A wedge can be exploded or popped out for
special emphasis
Include actual percentage or absolute value
for each wedge
16. Use four to eight segments for
best results
Distinguish wedges with
colours, shading or cross-
hatching
Keep all labels horizontal
19. Graphical data can be used to analyse data from
different sources:
Sales profit and sales loss
Tabulating the results of a survey
Comparison of different years
To show progress
Makes information quick easier to understand
than written reports
20. When to use visuals
To clarify – support text descriptions of
graphic topics: quantitative or numeric
information
To simplify – divide complicated
descriptions into components
To emphasize – call attention to
important points by illustrating them
with line, bar or pie chart
21. To summarize – review major points in the
narrative by providing a chart or table to
sum up the data
To reinforce – present information in visual
form to supplement description in text
To attract – make material seem more
interesting by breaking up the text with
visual aid
22. To impress – to convey
authenticity and precision
To unify – depict the
relationships among various
elements of a whole
23. Effective visual choice
Table – to present individual, exact
data
Line graph, bar graph – to show trends
in one or more variable, or the
relationship between those variables
over time. To compare two or more
sets of data.
Pie chart – to show frequency or
distribution of parts in a whole