This document discusses strategies for gaining student interest in an AP Statistics course at the high school level. It describes how the presenter grew their secondary statistics program from one class to the most popular elective math course within three years. Key strategies included creating projects that increase student understanding while promoting the course throughout campus. Example projects discussed analyze sampling methods, critique real-life statistical studies, and perform significance tests and confidence intervals using on-campus survey data. These projects are displayed to generate interest from non-statistics students. The presenter finds the projects are an effective way to promote the course and statistics applications.