Gamification and The Octalysis Framework
- 1. Gamification Beyond points, badges and leaderboard
- 2. Why we play Games? ●Engaging ●Challenging ●Effort less ●Social influences Presenter-Abhishek Sharma
- 3. Presenter-Abhishek Sharma 35 years old Average gamers' age 47% gamers Are women 68% gamers Are over 18 years of age
- 5. “ Presenter-Abhishek Sharma Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real- world or productive activities. This process is what we call “Human-Focused Design,” as opposed to “Function-Focused Design.” It’s a design process that optimizes for human motivation in a system, as opposed to pure efficiency.
- 6. Presenter-Abhishek Sharma Extrinsic Motivation is motivation that is derived from a goal, purpose, or reward. The task itself is not necessarily interesting or appealing, but because of the goal or reward, people become driven and motivated to complete the task. More often than not, people go to work everyday not because they actually love doing the work, but because they want to make a living, advance their careers, and be recognized for higher achievements. Gamification for motivation
- 7. Presenter-Abhishek Sharma Intrinsic Motivation, is simply the motivation you get by inherently enjoying the task itself. These are things you would even *pay* money to do because you enjoy doing them so much. For instance, you don’t need to reach any target to enjoy utilizing your creativity; you don’t need a physical reward to enjoy hanging out with your friends; and you don’t need any compensation to be absorbed by the suspense of unpredictability. Gamification for motivation
- 8. Motivation is what drives us to do any action, and Rewards are what we obtain once we perform the Desired Action.
- 9. Presenter-Abhishek Sharma The Octalysis Framework The Octalysis Framework is a human-centric gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience.
- 10. 8 Core Drive 1. Epic Meaning & Calling 2. Development & Accomplishment 3. Empowerment of Creativity & Feedback 4. Ownership & Possession 5. Social Influence & Relatedness 6. Scarcity and Impatience 7. Unpredictability and Curiosity 8. Loss & Avoidance. Presenter-Abhishek Sharma
- 11. Presenter-Abhishek Sharma 8 Core Drives Epic meaning and calling This Core Drive is in play when a person believes he or she is doing something greater than oneself or was “chosen” to take action. Development and accomplishment is our internal drive for making progress, developing skills, achieving mastery, and eventually overcoming challenges. Empowerment of creativity and feedback This drive is expressed when users are engaged in a creative process where they repeatedly figure new things out and try different combinations. Ownership and possession This drive refers to users feeling like they own or control something. When a person feels ownership over something, a
- 12. Presenter-Abhishek Sharma 8 Core Drives Social influence and relatedness this drive incorporates all the social elements that motivate people, including: mentorship, social acceptance, companionship, and even competition and envy. Scarcity and impatience Scarcity and impatience is the core drive of wanting something simply because it is extremely rare, exclusive, or immediately unattainable. . Unpredictability and curiosity Unpredictability is the core drive of constantly being engaged because you don't know what is going to happen next. Loss and avoidance Loss and avoidance is the core drive that motivates us to avoid something negative from happening. b
- 13. Presenter-Abhishek Sharma White & Black Core Drives W White Hat Core Drives •White hat core drives make us feel powerful, fulfilled, and satisfied. On the Octalysis octagon they are represented on the top. •It involves motivations that engage the user on expressing creativity and achievement through mastering of skills, resulting in a higher sense of accomplishments, meaning, and empowerment. •While they make us feel powerful, fulfilled and satisfied, they don't attain much urgency ("I am going to save the world, but I need a coffee first”). •Black hat core drives are located at the bottom of the Octalysis chart. •Black Hat core drives make us feel obsessed, anxious and addicted. •If you are always doing something because you don't know what will happen next, you are constantly in fear of losing something, or because you're struggling to attain things you can't have, the experience will often leave a bad taste in your mouth- even if you are consistently motivated to take these actions.
- 14. Presenter-Abhishek Sharma • Example Octalysis Score 448
- 15. Presenter-Abhishek Sharma Gamification is there to crate a Business Result 1. Business Metrics, leading to Game Objectives 2. Users, leading to Players 3. Desired actions, leading to Win- States 4. Feedback Mechanics, leading to Triggers 5. Incentives, leading to Rewards 1 2 3 4 5 Do not create gamification for everything you see
- 16. Presenter-Abhishek Sharma More about Octalysis 1. Discovery (why would people even want to start the journey) 2. On boarding (how do you teach users the rules and tools to play the game) 3. Scaffolding (the regular journey of repeated actions towards a goal) 4. Endgame (how do you retain your veterans).
- 17. Presenter-Abhishek Sharma Become an expert • Level up your skill by designing it for all players type