Week 3 intro to gamification
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This document discusses the Octalysis Framework for gamification. It introduces the 8 core drives that motivate human behavior: Epic Meaning & Calling, Development & Accomplishment, Empowerment of Creativity & Feedback, Ownership & Possession, Social Influence & Relatedness, Scarcity & Impatience, Unpredictability & Curiosity, and Loss & Avoidance. These drives are further categorized as white hat drives that provide intrinsic motivation and black hat drives that rely on external motivators like fear and scarcity. The document explains each drive and provides examples of how games and websites appeal to different drives. Students are assigned a group project to design a gamified solution for a real problem using the Octalysis Framework
Week 3 intro to gamification
- 1. 1 Introduction to Gamification Week 3 The Octalysis Framework
- 2. Teams Teams of 4 or 5 Balanced Requests honored
- 3. Reactions to the BOOK?
- 4. Gamification Definition “The craft of defining fun and engaging elements found typically in games and thoughtfully applying them to real-world or productive activities.”
- 5. Chapter 1
- 6. Chapter 1
- 8. Importance of Core Drives When there are none of these 8 Core Drives behind a Desired Action, there is zero motivation and no action will take place
- 9. White Hat Drives Epic Meaning & Calling Development & Accomplishment Empowerment of Creativity & Feedback Doing something bigger than yourself Feeling ‘chosen’ to take action
- 10. White Hat Drives Epic Meaning & Calling Development & Accomplishment Empowerment of Creativity & Feedback Making progress Developing skills Achieving mastery
- 11. White Hat Drives Epic Meaning & Calling Development & Accomplishment Empowerment of Creativity & Feedback Engaged in a creative process Making new things, new combinations
- 12. Black Hat Drives Scarcity & Impatience Loss & Avoidance Unpredictability & Curiosity Wanting something because it’s rare, unattainable
- 13. Black Hat Drives Scarcity & Impatience Loss & Avoidance Unpredictability & Curiosity Avoiding something negative “Special offer for a limited time only”
- 14. Black Hat Drives Scarcity & Impatience Loss & Avoidance Unpredictability & Curiosity What happens next?
- 15. White Hat vs. Black If something is engaging because it lets you express your creativity, makes you feel successful through skill mastery, and gives you a higher sense of meaning, it makes you feel very good and powerful.
- 16. White Hat vs. Black On the other hand, if you are always doing something because you don’t know what will happen next, you are constantly in fear of losing something, or because you’re struggling to attain things you can’t have, the experience will often leave a bad taste in your mouth- even if you are consistently motivated to take these
- 17. The 1984 Apple Ad https://www.youtube.com/watch?v=2zfqw8nhUwA
- 18. The Think Different Ad https://www.youtube.com/watch?v=nmwXdGm89Tk
- 19. Left Brain Drives Development & Accomplishment Ownership & Possession Scarcity & Impatience Making progress Developing skills Achieving mastery
- 20. Left Brain Drives Development & Accomplishment Ownership & Possession Scarcity & Impatience Feeling like you own or control something Leads to a desire to increase or improve what you own
- 21. Left Brain Drives Development & Accomplishment Ownership & Possession Scarcity & Impatience Wanting something because it’s rare or unattainable
- 22. Right Brain Drives Empowerment of Creativity & Feedback Social Influence and Relatedness Unpredictability & Curiosity Engaging in a creative process Figuring out new things or trying new combinations Getting feedback on results
- 23. Right Brain Drives Empowerment of Creativity & Feedback Social Influence and Relatedness Unpredictability & Curiosity Mentorship Social acceptance Social feedback Companionship Competition
- 24. Right Brain Drives Empowerment of Creativity & Feedback Social Influence and Relatedness Unpredictability & Curiosity What happens next?
- 25. Right Brain Core Drives It is much better for companies to design experiences that motivate the Right Brain Core Drives, making something in of itself fun and rewarding so users can continuously enjoy and engage in the activity. Motivation is often better when it sticks.
- 26. Wikipedia
- 28. Mnemonic Activity Create a mnemonic device that will enable all of us to know these eight drives and four subsets cold. Example: My Very Earnest Mary Jane Stole Uncle Ned’s Purse Every Good Boy Does Fine
- 29. Mnemonic Activity Goal: Phrases or sentences that are memorable and easy to link back to the actual terms. Ideally, they should be chunked into the four categories White Hat, Black Hat, Left Brain and Right Brain.
- 31. Breakout Room 1: Reddit.com
- 34. Breakout Room 4: Pokémon Go
- 35. Debriefing Reddit Khan Academy My Fitness Pal Pokémon Go What core drives were dominant? Which were not present at all?
- 36. Gamification Project Real-world problem External client or yourself (expertise needed) One or two vetted opportunities will be presented next week, but it’s best if you come up with your own.
- 37. Gamification Project One per team A single deliverable, with template provided next week Contents: Problem analysis, solution proposed, octalysis diagram, and an evaluation metric
- 39. Team Activity In breakout rooms, see if you can decide on a common problem to work on for your gamification project. Team A goes to Breakout Room 1, etc.
- 40. Homework Read Chou Chapters 9-12 Name your team: one word with the same initial letter Get topic approval 1st section of your project document