This document discusses brainstorming techniques used by companies like Oracle, Apple, and Google. It begins with an introduction to brainstorming and outlines individual and group brainstorming techniques. It then discusses the origins of brainstorming from Alex Osborn in 1942 and more recent research showing brainstorming in groups may result in fewer ideas than individuals working alone. The document suggests large tech companies still use group brainstorming because it enhances buy-in and implementation of ideas. It provides tips for personal and group brainstorming, and why group brainstorming can fail due to issues like social loafing or production blocking. Finally, it discusses how silence can be used effectively in brainstorming sessions.
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