Gamification and Usability
Download as PPTX, PDF5 likes1,604 views
The document discusses how game designers have mastered the art of making things fun and how UX designers can apply game design principles and elements like status, points, leaderboards, and achievements to make user experiences more engaging. It addresses some of the conflicts between usability principles and game mechanics, arguing that building skills through challenges can be fun and uncertainty does not have to impact the core user process. The presentation provides resources for learning more about gamification and hiring game designers to help apply these concepts.
Gamification and Usability
- 1. Gamification and Usability Things UX Designers can learn from a Game Designers
- 2. About Me Founder of Jivy & Playful Shark Advisor & Mentor for startups Teacher : Biet Berl, HIT PhD student: STS @ Bar Ilan Blog: www.dudipeles.com Mail: dudipeles@gmail.com
- 3. The next 30 minutes Games, Fun, Gamification & Usability The Conflicts Theory of game Questions design for UX Designers
- 4. During the presentation when you see a game you recognize, write it down. At the end of the presentation a valuable reward will be given to the one who recognized the most games
- 5. Games, Fun, Gamification & Usability
- 6. Meet Johan Huizinga… The Founding Father of Cultural History and the inventor of the magic circle
- 7. The Magic circle = A Game has no effect on real life
- 8. A Game can change the course of the whole universe
- 9. A Game can cover up almost anything
- 10. Huizinga was wrong Games change lives by turning things to fun
- 11. Games are designed to maximize fun For the past 40 years game designers turned fun making into science
- 12. So we know… Games affect life Games are fun People have mastered the art of making fun What now?
- 13. Gamification The concept that you can apply the basic elements that make games fun and engaging to things that typically aren't considered fun
- 14. Examples
- 15. Usability • More efficient to use • Easier to learn / Learnability • Intuitive • Memorability • Consistency • User-centered design • Keep it simple, Stupid
- 16. Usability No one is talking about
- 17. Why do we need to make things fun? • Emotional connection with site / product • Fun allows learning • Fun creates a positive attitude • Just because its fun
- 18. If you know how, you can turn anything in to fun Fun and theme are not correlated (Game based marketing - Gabe Zichermann)
- 19. Theory of game design for UX Designers How to design user experience like a game
- 20. Clarification Cosmetic Game Elements Adding Games Integration Game Knowledge & Mechanics…
- 21. Its all about Player centered design
- 22. Lesson No 1: FLOW
- 24. A site or app can feel like working in McDonalds or working in Apple
- 25. Lesson No 2: Players motivation Achiever Explorer Socializer Killer Dudi: EAKS: E 73%, A 60%, K 40%, S 27% Why do people enjoy games ? Bartle’s Test
- 26. Lesson No 3: Game Mechanics
- 27. Status is the most important thing people play or live for. Status is more important more valuable then cash. Spending cash is just a way to show off your status. Status
- 28. Points
- 29. Leader board
- 30. Achievements
- 31. Goals
- 32. The Conflicts But that’s not useable at all?
- 33. Efficiency <=> Skills Improvement “FLOW and Skills Improvement are not efficient or simple” “I don’t want my user to need skills to use my site, it should be completely intuitive” Building a skill is fun Most application can benefit form building a skill
- 34. Consistency <=> Uncertainty “For a game to be fun there has to be some level of Uncertainty” Uncertainty doesn’t have to influence the main process
- 35. Serious Business <=> Fun “This is serious business, not a game…” Games are Serious Business
- 36. You convinced me, now what? • Learn more about game design and Gamifiaction (links at the end of the presentation) • Use professional game designers to help you design user experience – Each year 30 game designers finish training In Israel alone – There are tens of private game design studios in Israel designing fun as we speak
- 37. Who have more then 15 games ?
- 39. More about Gamification http://gamification.co/ http://gamification.org/wiki/Encyclopedia
- 40. Books
- 41. Videos
- 42. Thank you For more detail see: www.dudipeles.com Or just send a mail to: dudipeles@gmail.com