Gamification as Innovationdriver
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This document discusses gamification and its potential uses. It begins by providing statistics on digital device use and an overview of how digitalization is progressing. It then explores how social networks can promote the spread of ideas between groups. The document questions what the opposite of play is and provides a quote about using game design principles to improve reality. It lists elements like focus, team, rules, and progress that are important to games. Examples are given of companies using gamification for training and increasing deals. A model is presented that shows psychological needs met through gamification techniques. Contact information is provided for the author and his company.
Gamification as Innovationdriver
- 1. Prof. Tim Bruysten | richtwert GmbH | brand & sense GmbH | intelligence GmbH | Mediadesign Hochschule Foto: DirkJan Ranzijn GAMIFICATION a pleading for more un-earnestness
- 2. humans networks games 20 min quicklook:
- 7. over 50%: in Bed over 40%: in the bath over 30%: while eating
- 9. humans
- 11. Acknowledgement Relations Honor / Reputatio Eros Eating & Drinking Family Idealism Activity Power Curiosity Order Revenge Peace Saving Status Independence Foto: US Army Africa
- 14. networks
- 15. IN SOCIAL NETWORKS, GROUP BOUNDARIES PROMOTE THE SPREAD OF IDEAS http://phys.org/news/2015-06-social-networks-group-boundaries-ideas.html
- 18. WHETHER YOU THINK THE GROUP CAN ACCOMPLISH ITS GOALS
- 19. games
- 20. WHAT IS THE OPPOSITE OF PLAY? Foto: (c) Sabrina Nicke
- 21. LETHARGY
- 23. »What if we decided to use everything we know about game design to fix what‘s wrong with reality?« Jane McGonigal, reality is broken, 2011
- 26. Rules Foto: Doha Stadium Plus Qatar
- 28. Identification
- 29. ProgressFokus Team Rules Identification
- 31. examples
- 33. Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff Double-Digit- Deal-Increase
- 35. model
- 36. AUTONOMY MASTERY CONTEXT Progress Self Efficacy Purpose Network Clear Rules Own Decisions
- 37. Feedback Impuls Self Efficacy Identity Power Controll Honor / Reputation Acknowledgment Order Activity Idealism Eros Decisions Rules Fun
- 38. Contact Prof. Tim Bruysten xing.com/profile/Tim_Bruysten facebook.com/bruysten de.linkedin.com/in/bruysten twitter.com/timbruysten richtwert GmbH www.richtwert.eu Grafenberger-Allee 128 40237 Düsseldorf Downloads richtwert.eu/merck