Gamification keynote - Dossier Forum
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The document discusses the application of gamification in international marketing and summarizes the role of game mechanics in non-gaming contexts. It explores the psychological drivers of gamification, highlighting the benefits of enhancing engagement through game-like experiences. Additionally, it presents statistics on the gaming industry and examples of successful gamification strategies in learning and development.
Gamification keynote - Dossier Forum
- 1. Subtle engagement and outright fun: Using gamification to improve the effectiveness of your international marketing British Council SIEM Conference December 2015 – Pete Jenkins Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 Dossier Forum GAMIFY LEARNING & DEVELOPMENT Pete Jenkins – January 2017
- 2. PETE’S CURRENTTITLES © GAMIFICATION+ LTD 2015 2 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Organiser of Brighton Gamification Meetup Ambassador forWorthing & Adur and Brighton & Hove Chambers of Commerce
- 3. Gamification refers to the use of game mechanics in non-gaming contexts The process of making activities more game-like
- 5. “Gamification is becoming a catch all word that encompasses not just gamification but also serious games, simulations, game based learning and playful experiences” Raftopoulos (2015) Marigo Raftopoulos http://www.researchgate.net/publ ication/274963363_How_enterpris es_play_Towards_a_taxonomy_fo r_enterprise_gamification
- 6. “Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits
- 7. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster
- 9. Activision spent 6 years and how much money developing and launching the game Destiny? A. £31,000,000 B. £105,000,000 C. £310,000,000
- 10. How much did Destiny make in sales on the first day? A. £50,000,000 B. £500,000,000 C. £900,000,000
- 11. Activision Blizzard’s players racked up how many hours of play time in 3rd Quarter 2016? A. 100 million B. 1 billion C. 10 billion
- 12. According to Newzoo (April, 2016) the global games market in 2016 is worth? A. $99.6 billion B. $86.8 billion C. $61.1 billion
- 13. What percentage of video game players in the UK are female? A. 27% B. 41% C. 52%
- 18. 18 Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive
- 20. HARD FUN
- 21. PLAYINGTO SEE HOW GOOD I REALLY AM
- 24. REQUIRING STRATEGY RATHERTHAN LUCK
- 25. EASY FUN
- 28. WANTINGTO FIGURE IT OUT
- 29. SEEING WHAT HAPPENS INTHE STORY
- 30. LIKINGTHE SOUND OF CARDS SHUFFLING
- 31. PEOPLE FUN
- 32. IT’STHE PEOPLETHAT ARE ADDICTIVE NOTTHE GAME
- 33. I WANT AN EXCUSETO INVITE MY FRIENDS OVER http://i.huffpost.com/gen/2080692/images/o-KIDS-PLAYING-VIDEO-GAMES-facebook.jpg
- 34. I DON’T LIKE GAMES BUT IT’S A FUN WAYTO SPEND TIME WITH MY FRIENDS
- 35. I DON’T PLAY BUT IT’S FUNTO WATCH
- 36. SERIOUS FUN
- 37. THE BIG PICTURE
- 38. PERSONAL GOALS
- 39. Points Resources Boss fights Game components Content unlocking Badges Levels Progression Collections Achievements Social graph Leaderboards Teams Combat Virtual goods Quests Virtual currency Avatars Gifting
- 41. 15% increase in buy clicks 54% increase in trial usage
- 42. Virtuoso
- 43. Compettia - Atrivity Average knowledge increase in players over a 5 day period is 30% 80% of players end up playing it outside of work hours Most questions answered by a player in 5 days is 10,521 questions Average player will answer 800 questions during a 5 day period Most commonly play between 11pm and 1am
- 47. Thank you and see in you in our playful session after lunch. Questions? pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins
Editor's Notes
- #2: Picture by Pete Jenkins
- #4: Picture by Pete Jenkins, Link from Zelda.
- #9: Youtube video.
- #12: http://www.businesswire.com/news/home/20161103006688/en/Activision-Blizzard-Announces-Better-Than-Expected-Record-Quarter-2016
- #13: Global games market worth $99.6bn in 2016 (mobile is $36.9bn), source Newzoo, Apr 2016
- #14: Background picture from Freepik
- #20: http://www.gamified.uk/2014/01/13/layers-motivation/
- #21: Picture by Freepik
- #22: Tetris. World championship – Ecstasy of Order – The Tetris Masters, 2010
- #23: Mario
- #24: Civilization 3.
- #25: Chess
- #26: Picture by Pete Jenkins
- #27: No Man’s Sky
- #28: Elder Scrolls - Skyrim
- #29: Uncharted 4
- #30: D&D
- #31: Magic the Gathering
- #33: Social game.
- #36: Super Meat Boy
- #37: Picture by Freepik
- #38: Picture by Freepik
- #39: Picture by Freepik
- #43: Virtuoso from GraviTalent
- #44: Compettia - retaME
- #45: Compettia - retaME
- #46: Bounden.