On Gamification
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This document discusses gamification and introduces some key concepts. It provides a free online course on gamification and a quote about finding fun in any job. It discusses determining if gamification is appropriate and listing objectives. It outlines some aspects of game structure, dynamics, mechanics and components. It also discusses what makes activities fun, ways to measure results, and recommends taking the online course for more details on topics like self determination theory, design rules, and case studies.
On Gamification
- 1. On Gamification All notes, cases, terms and content taken from Professor Werbach’s Gamification on Coursera Presentation by Bill
- 2. Take the course. It’s free. https://www.coursera.org/course/gamification
- 3. “In every job that must be done, there is an element of fun. You find the fun, and - SNAP - the job's a game” Mary Poppins on Gamification
- 4. What is Gamification?Using an element of fun to drive results.
- 5. Is it right for me? V8 wasn’t right for Wendy
- 6. It’s all about objectives Kevin Says… 1. Make a list of all the goals you’d like the goals to achieve. 2. Rank the list. out the ones that aren’t business objectives (the means, not the e 4. Justify and explain the remaining objectives
- 7. “It’s not right for me.”
- 9. “It is right for me.”
- 10. “Great. Come on in and let’s get you started on a structure, Sweetie.”
- 11. Structure
- 12. Dynamics Big Picture Aspects What are the limits within the game? The emotional levers? How will we make the players feel some type of way? What’s the story, and how does each game elements move help the player progress?
- 13. Mechanics Drive the action forwards These are the verbs that drive the players through the game’s pat
- 14. Components Specific actions of Mechanics ns of the mechanics. What elements are used to define success fo
- 15. “I am a Game Designer.” Onboarding: Making it easier to understand the game’s elements and path to success Plants vs. Zombies LinkedIn
- 16. “What is fun?” Winning, Problem Solving, Exploring, Chilling, Teamwork Recognition, Triumphing, Collecting, Surprise, Imagination, Sharing, Role Playing, Customization, Goofing off
- 17. Lazarro’s 4 Keys of Fun 1) Easy Fun: Blowing off steam, not very taxing. 2) Hard Fun: Challenges, Mastery and Obstacles. 3) People Fun: Socializing. Requires other people. 4) Serious Fun: Good for family, planet, community or yourself
- 18. Ways to Measure Results DAU/MAU Daily Average Users/Monthly Average Users “How many people come back?” Virality Social Referrals Volume of Activity
- 19. Recommended Reading More in the course…
- 20. End of intro. The course covers so much more. Like: Self Determination Theory Cons of Gamification Design Rules PBL Triad FourSquare, StackOverflow, more Case Studies Professor Werbach Bill McBride