SlideShare a Scribd company logo
THE ‘YES IT’S POSSIBLE’ 
GUIDE TO SMALL BUSINESS 
EVERYTHING 
Sponsored by Caffeine 
1
Shoutout to my Doctor Who people.
• Yes it’s possible to measure how many people came to you after seeing that Ad. 
• Yes it’s possible to track how many people bought a gift card after seeing that Ad. 
• Yes it’s possible to target 19 year old white girls with interests in Yoga and Ugg Boots. 
• Yes it’s possible to automate your marketing. 
• Yes it’s possible to deliver food at no extra cost. 
• Yes it’s possible to remove paper receipts from your life altogether. 
• Yes it’s possible to accept payments with your smartphone. 
• Yes it’s possible that a disgruntled customer could see a stray rodent in the general area of your shop, 
take a picture of it, post it online and set you back a year or two. No there is not a legal way to prevent 
this. 
• Yes it’s possible to grant wishes in your neighborhood every day. 
• Yes it’s possible to get automated refunds on every shipped package that arrives 1 second late. 
• Yes it’s possible to turn a supply shortage into an opportunity to support your favorite teacher at no extra 
cost. 
• Yes it’s possible to make consignment selling a little less stressful. 
• Yes it’s possible to be rewarded for being sustainable. 
• Yes it’s possible to collaborate with neighbors every day. 
3
Advertising. 
“As we speak, consumers everywhere need 
reminding of just how fat and unattractive they 
are.” 
–Roger Dodger 
4
Advertising 
. 
“Yes it’s possible to measure how many people came to you after 
seeing that Ad.” 
With FourSquare. FourSquare will show your Ad to people 
searching for your solution in your area. When they click, you 
get charged. FourSquare has a cool little feature they call 
Check-in. Basically, they’ve made it fun for people to tell their 
friends that they’re at your spot. Because FourSquare knows 
when someone is at your spot, and they know if they clicked 
on your Ad, they can tell you how many people came into your 
spot after clicking the Ad. Use average party size and average 
order size to estimate how much revenue the FourSquare Ad 
brought in. 
5
6 
Advertising 
. 
“Yes it’s possible to track how many people bought a gift card 
after seeing that Ad.” 
With Facebook’s Conversion Pixel. Facebook’s 
Conversion Pixel is a little snippet of words and 
numbers that you can copy and paste onto your Gift 
Card confirmation page. Whenever someone clicks on 
an Ad for a gift card and clicks through to the checkout 
page, that little bit of words and numbers is activated. 
Facebook can’t tell you exactly how much the person 
spent on the Gift Card, but you’ll know how many 
people saw the Facebook Ad, clicked through and 
eventually made a purchase.
possible to target 19 year old white girls with interests in Yoga and Ugg Advertising. 
With Facebook’s Custom Audience. Facebook lets you target users 
can optimize for website clicks, event commitments and a few other 7
Advertising. 
“Yes it’s possible to collaborate with Neighbors every day.” 
the headline and forget that they’re just a part of someone’s larger
Advertising. 
“Yes it’s possible to collaborate with Neighbors every day.” 
businesses try to be the headline and forget that they’re just a part of
Delivery. 
Tommy: How long have you delivered food to 
Mr. Koufax? 
Nazo: I deliver food for six years. Plus, I'm 
stripper. But I've gained weight so that's a 
problem. 
–Big Daddy
Delivery. 
“Yes it’s possible to deliver food at no extra 
cost.” 
uriers and promise timely order delivery from any restaurant in the https://www.trycaviar.com/ 
https://postmates.com/
Logistics. 
Rusty: You'd need at least a dozen guys doing a 
combination of cons. 
Danny: Like what, do you think? 
Rusty: Off the top of my head, I'd say you're 
looking at a Boeski, a Jim Brown, a Miss Daisy, 
two Jethros and a Leon Spinks, not to mention 
the biggest Ella Fitzgerald ever. 
–Oceans Eleven 
The Wolf: That's thirty minutes away. I'll be there in ten. 
–Pulp Fiction
Logistics. 
(Shipping) 
possible to get automated refunds on every shipment that arrives 1 second over $2 Billion in refunds go unclaimed each year. They’ll track all your https://www.71lbs.com/
Logistics. 
(Supplies) 
turn a supply shortage into an opportunity to support your favorite teacher pens and much more. They’ll let you give 5% of your order total to http://chalkfly.com/
Operations. 
Colonel Sandurz: Try here. Stop. 
Dark Helmet: What the hell am I looking at? When does this happen in the movie? 
Colonel Sandurz: Now. You're looking at now, sir. Everything that happens now, is 
happening now. 
Dark Helmet: What happened to then? 
Colonel Sandurz: We passed then. 
Dark Helmet: When? 
Colonel Sandurz: Just now. We're at now now. 
Dark Helmet: Go back to then. 
Colonel Sandurz: When? 
Dark Helmet: Now. 
Colonel Sandurz: Now? 
Dark Helmet: Now. 
Colonel Sandurz: I can't. 
Dark Helmet: Why? 
Colonel Sandurz: We missed it. 
Dark Helmet: When? 
Colonel Sandurz: Just now. 
Dark Helmet: When will then be now? 
Colonel Sandurz: Soon. 
Dark Helmet: How soon? 
- Spaceballs
Operations. 
possible to build demand for products in your store before they’re even available as Board partners and have them post ideas. Social Networks are
Operations. 
“Yes it’s possible to accept payments with your smartphone.” 
card payments immediately. Customers can sign and receive digital https://squareup.com/
Operations. 
Yes it’s possible to make consignment selling a little less stressful.” 
tracking - never worry about tallying up money owed or inventory sold. https://popinshop.me/
New slides every coffee.
Bill McBride 
PCR Social 
Philadelphia

More Related Content

PPT
Menoovr
PDF
The Complexity of Simplicity
PPTX
The yes it's possible guide ppt
PPTX
The yes it's possible guide ppt
PPTX
Measured Marketing
PDF
Gain 25% More Customers. Utilize Mobile Marketing
PPTX
Guarantee Digital Seminar for Delafield Chamber June 2014
PPT
eCommerce Course - Dan Bond - Dec. 2011
Menoovr
The Complexity of Simplicity
The yes it's possible guide ppt
The yes it's possible guide ppt
Measured Marketing
Gain 25% More Customers. Utilize Mobile Marketing
Guarantee Digital Seminar for Delafield Chamber June 2014
eCommerce Course - Dan Bond - Dec. 2011

Similar to The yes it's possible guide (20)

PDF
Grow Customer Loyalty with Facebook in 7 Easy Steps
PDF
Mobile User Acquisition Done Right
PPTX
Beyond the Basics: Social Media
PDF
About Daily Deal Builder
PPTX
Reach toledo seminar
PPTX
Direct response-marketing-presentation (1)
PPTX
Dispatchdigitalseminaraug2014 140828034617-phpapp01
PPT
Reaching Today's Tech-Minded Consumers
PPTX
How and why you should spend money on facebook.
PDF
Crafted Media: how to find your customers online
PDF
Wcm11 whitepaper-updated
PDF
PPTX
Affiliate Summit East 2012 Keynote from Dave Cupples
PPTX
Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...
PDF
Guía de comercio en Facebook
PDF
Fan brands guide to Facebook commerce
PDF
Revitalize your Digital Storefront
PPTX
Social media
KEY
Social Media Marketing
PDF
#SMEcom Presentation
Grow Customer Loyalty with Facebook in 7 Easy Steps
Mobile User Acquisition Done Right
Beyond the Basics: Social Media
About Daily Deal Builder
Reach toledo seminar
Direct response-marketing-presentation (1)
Dispatchdigitalseminaraug2014 140828034617-phpapp01
Reaching Today's Tech-Minded Consumers
How and why you should spend money on facebook.
Crafted Media: how to find your customers online
Wcm11 whitepaper-updated
Affiliate Summit East 2012 Keynote from Dave Cupples
Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...
Guía de comercio en Facebook
Fan brands guide to Facebook commerce
Revitalize your Digital Storefront
Social media
Social Media Marketing
#SMEcom Presentation
Ad

More from Bill McBride (7)

PPTX
On Gamification
PPTX
On Gamification
PPTX
Stems flower shop
PPTX
How to Create Valuable Social Media Content
PPTX
Twitter Marketing
PPTX
Marketing on Pinterest
PPTX
Marketing on Pinterest
On Gamification
On Gamification
Stems flower shop
How to Create Valuable Social Media Content
Twitter Marketing
Marketing on Pinterest
Marketing on Pinterest
Ad

Recently uploaded (20)

PPTX
Principles of Marketing, Industrial, Consumers,
PPTX
2025 Product Deck V1.0.pptxCATALOGTCLCIA
PDF
NEW - FEES STRUCTURES (01-july-2024).pdf
PDF
IFRS Notes in your pocket for study all the time
PDF
Deliverable file - Regulatory guideline analysis.pdf
PDF
NISM Series V-A MFD Workbook v December 2024.khhhjtgvwevoypdnew one must use ...
PDF
Digital Marketing & E-commerce Certificate Glossary.pdf.................
PDF
Module 3 - Functions of the Supervisor - Part 1 - Student Resource (1).pdf
PDF
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
PDF
Daniels 2024 Inclusive, Sustainable Development
PDF
Ôn tập tiếng anh trong kinh doanh nâng cao
PDF
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
PDF
Keppel_Proposed Divestment of M1 Limited
PPTX
Business Ethics - An introduction and its overview.pptx
PPTX
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
PDF
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice
PPTX
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
PDF
Solara Labs: Empowering Health through Innovative Nutraceutical Solutions
PDF
How to Get Funding for Your Trucking Business
PDF
Power and position in leadershipDOC-20250808-WA0011..pdf
Principles of Marketing, Industrial, Consumers,
2025 Product Deck V1.0.pptxCATALOGTCLCIA
NEW - FEES STRUCTURES (01-july-2024).pdf
IFRS Notes in your pocket for study all the time
Deliverable file - Regulatory guideline analysis.pdf
NISM Series V-A MFD Workbook v December 2024.khhhjtgvwevoypdnew one must use ...
Digital Marketing & E-commerce Certificate Glossary.pdf.................
Module 3 - Functions of the Supervisor - Part 1 - Student Resource (1).pdf
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
Daniels 2024 Inclusive, Sustainable Development
Ôn tập tiếng anh trong kinh doanh nâng cao
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
Keppel_Proposed Divestment of M1 Limited
Business Ethics - An introduction and its overview.pptx
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
Solara Labs: Empowering Health through Innovative Nutraceutical Solutions
How to Get Funding for Your Trucking Business
Power and position in leadershipDOC-20250808-WA0011..pdf

The yes it's possible guide

  • 1. THE ‘YES IT’S POSSIBLE’ GUIDE TO SMALL BUSINESS EVERYTHING Sponsored by Caffeine 1
  • 2. Shoutout to my Doctor Who people.
  • 3. • Yes it’s possible to measure how many people came to you after seeing that Ad. • Yes it’s possible to track how many people bought a gift card after seeing that Ad. • Yes it’s possible to target 19 year old white girls with interests in Yoga and Ugg Boots. • Yes it’s possible to automate your marketing. • Yes it’s possible to deliver food at no extra cost. • Yes it’s possible to remove paper receipts from your life altogether. • Yes it’s possible to accept payments with your smartphone. • Yes it’s possible that a disgruntled customer could see a stray rodent in the general area of your shop, take a picture of it, post it online and set you back a year or two. No there is not a legal way to prevent this. • Yes it’s possible to grant wishes in your neighborhood every day. • Yes it’s possible to get automated refunds on every shipped package that arrives 1 second late. • Yes it’s possible to turn a supply shortage into an opportunity to support your favorite teacher at no extra cost. • Yes it’s possible to make consignment selling a little less stressful. • Yes it’s possible to be rewarded for being sustainable. • Yes it’s possible to collaborate with neighbors every day. 3
  • 4. Advertising. “As we speak, consumers everywhere need reminding of just how fat and unattractive they are.” –Roger Dodger 4
  • 5. Advertising . “Yes it’s possible to measure how many people came to you after seeing that Ad.” With FourSquare. FourSquare will show your Ad to people searching for your solution in your area. When they click, you get charged. FourSquare has a cool little feature they call Check-in. Basically, they’ve made it fun for people to tell their friends that they’re at your spot. Because FourSquare knows when someone is at your spot, and they know if they clicked on your Ad, they can tell you how many people came into your spot after clicking the Ad. Use average party size and average order size to estimate how much revenue the FourSquare Ad brought in. 5
  • 6. 6 Advertising . “Yes it’s possible to track how many people bought a gift card after seeing that Ad.” With Facebook’s Conversion Pixel. Facebook’s Conversion Pixel is a little snippet of words and numbers that you can copy and paste onto your Gift Card confirmation page. Whenever someone clicks on an Ad for a gift card and clicks through to the checkout page, that little bit of words and numbers is activated. Facebook can’t tell you exactly how much the person spent on the Gift Card, but you’ll know how many people saw the Facebook Ad, clicked through and eventually made a purchase.
  • 7. possible to target 19 year old white girls with interests in Yoga and Ugg Advertising. With Facebook’s Custom Audience. Facebook lets you target users can optimize for website clicks, event commitments and a few other 7
  • 8. Advertising. “Yes it’s possible to collaborate with Neighbors every day.” the headline and forget that they’re just a part of someone’s larger
  • 9. Advertising. “Yes it’s possible to collaborate with Neighbors every day.” businesses try to be the headline and forget that they’re just a part of
  • 10. Delivery. Tommy: How long have you delivered food to Mr. Koufax? Nazo: I deliver food for six years. Plus, I'm stripper. But I've gained weight so that's a problem. –Big Daddy
  • 11. Delivery. “Yes it’s possible to deliver food at no extra cost.” uriers and promise timely order delivery from any restaurant in the https://www.trycaviar.com/ https://postmates.com/
  • 12. Logistics. Rusty: You'd need at least a dozen guys doing a combination of cons. Danny: Like what, do you think? Rusty: Off the top of my head, I'd say you're looking at a Boeski, a Jim Brown, a Miss Daisy, two Jethros and a Leon Spinks, not to mention the biggest Ella Fitzgerald ever. –Oceans Eleven The Wolf: That's thirty minutes away. I'll be there in ten. –Pulp Fiction
  • 13. Logistics. (Shipping) possible to get automated refunds on every shipment that arrives 1 second over $2 Billion in refunds go unclaimed each year. They’ll track all your https://www.71lbs.com/
  • 14. Logistics. (Supplies) turn a supply shortage into an opportunity to support your favorite teacher pens and much more. They’ll let you give 5% of your order total to http://chalkfly.com/
  • 15. Operations. Colonel Sandurz: Try here. Stop. Dark Helmet: What the hell am I looking at? When does this happen in the movie? Colonel Sandurz: Now. You're looking at now, sir. Everything that happens now, is happening now. Dark Helmet: What happened to then? Colonel Sandurz: We passed then. Dark Helmet: When? Colonel Sandurz: Just now. We're at now now. Dark Helmet: Go back to then. Colonel Sandurz: When? Dark Helmet: Now. Colonel Sandurz: Now? Dark Helmet: Now. Colonel Sandurz: I can't. Dark Helmet: Why? Colonel Sandurz: We missed it. Dark Helmet: When? Colonel Sandurz: Just now. Dark Helmet: When will then be now? Colonel Sandurz: Soon. Dark Helmet: How soon? - Spaceballs
  • 16. Operations. possible to build demand for products in your store before they’re even available as Board partners and have them post ideas. Social Networks are
  • 17. Operations. “Yes it’s possible to accept payments with your smartphone.” card payments immediately. Customers can sign and receive digital https://squareup.com/
  • 18. Operations. Yes it’s possible to make consignment selling a little less stressful.” tracking - never worry about tallying up money owed or inventory sold. https://popinshop.me/
  • 19. New slides every coffee.
  • 20. Bill McBride PCR Social Philadelphia