GDGoC UI - Learn UX, User Persona, User Flow
- 1. Learn UX, User Persona, User Flow UI/UX 2nd Study Jam
- 2. Outline 1. Intro to UX 2. UX Research 3. Discover User Personas 4. Understanding User Flows 5. User Flow VS User Journey 6. Connecting User Personas to User Flows
- 4. User Experience User experience (UX) design is the process design teams use to develop high-quality interactive systems, products and services that fit with people and their ways of living.
- 5. “No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from the first usage to help, service, and maintenance. Make them all work together seamlessly.” Don Norman Inventor of the term “User Experience
- 7. UX Design is User Centered
- 8. UX RESEARCH
- 9. What is UX Research? User experience research (UX research) is the process of gathering insights about users' behaviors, needs, and pain points through observation methodologies to provide input into the user experience design process.
- 10. “Is it really that important?” OF COURSE! User insights guide every decision, suggestion, and solution.
- 11. Common Methods User Interviews Focus Groups Surveys ..AND MANY MORE! A nity Map How Might We Value Effort Matrix etc. Gather Data Organize Data Tools: Figma, Miro, dll.
- 12. User Interview Extreme Semi-Extreme Non-Extreme General Expectation & Motivation Information Interviewee Questions
- 14. How Might We Source: conceptboard and trailhead.salesforce
- 15. Value Effort Map
- 17. What is User Persona? User Persona is a fictional, yet realistic, description of a typical or target user of the product.
- 18. Personas must be based on user research in order to be at all accurate and representative of actual users of a product. Personas are made-up people, but they should be made up based on information about real people.
- 19. Create Effective User Personas 1. Collect extensive data on target users. 2. Determine the qualities of and differences between users. 3. Develop a hypothesis from the research, determining the qualities of and differences between users. 4. Ensure stakeholders agree on the hypothesis about the users. 5. Determine a number of personas – more than one per project, but focus especially on one. 6. Name and describe each persona in 1-2 pages, including:A picture, User’s values, interests, education, lifestyle, needs, attitudes, desires, limitations, goals and behavior patterns.
- 21. How to Use Personas in Design Projects ● Stays in context – What specific points about his/her situation can you map to how he/she can use your product now? ● Reflects a target user’s real behavior patterns, attitudes, skillset, motivations and goals within the product’s domain. ● Has an end-goal – What does the user want to achieve? What features would help him/her do that best? ● Faces realistic, relevant scenarios—written from the persona’s perspective—to envision how users would find they’d use the product to attain a particular goal. ● Occupies a clear setting – a day-in-the-life approach that shows what he/she encounters in what environment. ● Has visible pain points – What’s the hardest/most frustrating aspect of his/her situation/context?
- 24. Imagine you want to order a pizza.. 1. Open the pizza app 2. Choose your favourite pizza 3. Add it to the cart 4. Enter your address 5. Make a payment 6. Wait for the pizza to arrive
- 25. What is a User Flow? User flow is a visual roadmap of your user's journey of the steps they take to complete a specific task within a product.
- 26. The development of new features Redesigning a website or app Communication and alignment Enhances user experience Improves communication clarity Boosts e ciency Helps prioritize tasks better When? Why?
- 27. Then, how? 1. Understand the users and their goals 2. Identify the entry point 3. Map out the flow (using Figma, Miro, or LucidChart) 4. Include decision points or specific details 5. Determine the endpoint 6. Review and iterate
- 28. User Flow Example Source: Zen Flowchart
- 30. The Differences Between User Flow & User Journey
- 31. User journeys and user flows are both UX tools that capture how people accomplish goals with certain products or services.
- 32. What is User Journey? User journey: (Or customer journey) A scenario-based sequence of the steps that a user takes in order to accomplish a high-level goal with a company or product, usually across channels and over time.
- 35. Combining User Journeys and User Flows User flows can be thought of as a deep dive into specific areas of the high-level user journey.
- 37. So, User Journey or User Flow? ● Does your user process involve more than one channel or more than one, known product (e.g., your company’s website)? User journeys are best for capturing activities dispersed over multiple channels; user flows are well-suited for interactions within one product. ● Can users generally accomplish the goal in minutes or hours, at the most, or will they need to complete activities over days, weeks, or months? User journeys are better for communicating activities over longer periods of time; user flows are better for relatively short-term goals. ● Will it be critical to understand not only the actions but the emotions and thoughts of users across more complex decision-making? User journeys capture those; user flows are limited to sequences of steps, with no additional information about users’ emotional states.
- 38. Connecting User Personas to User Flows
- 39. How are they relevant? To design an effective user flow, you must understand your users. Instead of analyzing each user individually, create a user persona that represents key traits like age, gender, motivations, and goals.
- 40. How to Integrate User Personas to User Flows? 1. Know your user personas 2. Define your user scenarios 3. Map out your user flow 4. Validate and iterate
- 41. Mastering User Flows for Diverse User Personas 1. Focus on Essential User Profiles 2. Identify Common Traits Among Profiles 3. Use Narrative Scenarios 4. Implement a Continuous Improvement Process 5. Remain Open to Change and Adjustments
- 44. Thank Youu!!