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© 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This presentation, including all supporting materials,
is proprietary to Gartner, Inc. and/or its affiliates and is for the sole internal use of the intended recipients. Because this presentation may contain information that is confidential,
proprietary or otherwise legally protected, it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
GenAI Planning
Workbook
4 steps to implementing
generative AI in your enterprise
RESTRICTED DISTRIBUTION
2 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved.
Generative AI (GenAI) is suddenly on everyone’s
radar, but some organizations already have
extensive experience and success in deploying
AI techniques across multiple business units
and processes.
Gartner research shows these mature AI
organizations represent just 10% of those
currently experimenting with AI, but would-be
GenAI adopters can learn a lot from them.
Use this planning workbook to focus
conversations among business and IT leaders
around best practices that help you focus on
GenAI initiatives that are both valuable and
feasible. To get there, take a strategic approach.
Focus GenAI conversations on real business
problems and achievable use cases
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3 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved.
Actions related to the 4 pillars of GenAI strategy
Establish your vision for GenAI
How GenAI will drive your
enterprise goals, what benefits
you expect and how you will
measure success.
Remove barriers to
capturing value
What organizational barriers
could hinder your success and
what actions are needed to
remove those hurdles.
Identify the risks
What regulatory, reputational,
competency, technology and
other risks you may need to
assess and mitigate.
Prioritize adoption
Which are the best GenAI
initiatives to pursue, based on
their value and their feasibility —
as agreed to by both IT and
business leaders.
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4 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved.
Risks
• Regulatory
• Reputational
• Competency
Vision
• Goals
• Benefits
• Success metrics
Value
• Business impact
• Change
management
• People and skills
Adoption
• Use cases and
value maps
• AI decision
framework
• Decision
governance
Key components of your AI strategy framework
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5 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved.
Don’t underestimate the need to level-set with
stakeholders from the outset:
1. Restate the corporate vision of your
enterprise:
“……………………………………………”
2. State how AI will support that vision:
– e.g., AI will enable better business value
in these areas in these ways
– e.g., We will use AI to achieve fairer
outcomes
First, state clearly how GenAI objectives
link to enterprise goals
Stating AI goals clearly is key
to encouraging and enabling
organizationwide fluency and
adoption of AI. It will also help
you to fund the right use cases —
ones that will deliver clear return
on investment and lead to further
innovation.
AI VISION
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6 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved.
Ask why you are pursuing GenAI and what value you expect it to bring based on your major business goals, how you will
measure success and what use cases could maximize that value (you will verify the value/feasibility of those use cases in the
“adoption” phase).
Goal How AI/GenAI Enables That Goal
Use Cases to Pursue
(Illustrative Examples)
Topline revenue growth Business model change inspired or supported by AI creates
net-new business initiatives.
Behavioral analytics, contract life cycle
management
Improved customer
satisfaction
Greater ability to conduct customer behavior analytics
increases proximity to the customer.
Virtual customer assistants
Reduced costs Task and process automation reduce operational costs. Risk/fraud mitigation, asset performance
management
Staff augmentation and
increased productivity
Augmented AI and automation increase productivity by shifting
people away from managing mundane tasks.
Knowledge management and training, content
generation, code generation
Improved service
availability
Data-driven predictive analytics tools advance digital services. Predictive maintenance, proactive threat
management
Then, specify how GenAI will drive business goals
Illustrative
AI VISION
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7 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved.
Also, set AI success metrics
To measure the value of individual use cases, you’ll need success metrics that tie into your overarching business
goal. Select metrics like those listed here that relate to specific key success factors and provide a timeframe in
which you expect to demonstrate value.
Business Goal Appropriate Success Metric Completion
Improved customer satisfaction Customer satisfaction index/Net Promoter Score Date
Topline revenue growth Revenue growth for product lines Date
New business initiatives Number of new business initiatives Date
Task or process automation Reduction in processing time Date
Reduce costs Reduction in CapEx and OpEx Date
Staff augmentation and increased
productivity
Workforce productivity metrics, such as time spent on value-added tasks Date
Improved service availability % of annual availability Date
AI VISION
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Having identified potential benefits to the business (in the vision stage), surface any strategic concerns that could hinder your
ability to capture value in the way you have identified it. Also, identify solutions, responsibilities and actions as illustrated here.
Remove organizational barriers to capturing value
Strategic Concern Solution
Executive(s)
Responsible
What the Organization
Will Do
Projects aligned to corporate
goals are more likely to succeed
and mature.
Document goals and require a
portfolio approach to AI opportunity.
CIO • Indicate which corporate goals should be
addressed.
• Size portfolio (five or fewer pilots and
minimum viable products).
Metrics deliver credibility for
project maturity.
Select metrics as proxies for financial
and risk results or direct such
measurements.
CFO • Collaborate with your chief data and analytics
officer to discuss what will be most
measurable and educational for future
projects.
Formal structures of accountability
bolster AI results.
Help complete a RACI (responsible,
accountable, consulted and
informed) matrix for AI strategy
development and execution.
Chief data (and
analytics) officers,
CIO
• Draft a RACI matrix for all aspects of AI
project and product development.
AI VALUE
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9 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved.
Key Types
of Risks
Risk
Category
Executive(s)
Responsible
Action Plan
Regulatory Adhere to
regulations
CIO/CTO and
CRO
Understand the continuously
evolving regulatory landscape.
Enable collaboration between
AI practitioners and legal, risk
and security members to
evaluate use case feasibility
and acceptable risks.
Create an AI governance
office, which serves an
independent audit committee
to review results.
Reputational Secure and
safe
CIO/CTO Acknowledge the threats
against AI posed by both
malicious and benign actors
in your organization.
Bolster security across
enterprise security controls,
data integrity and AI model
monitoring.
Leverage external resources
to help secure your AI
systems.
Competencies Technical debt CIO/CTO Align AI strategy with cloud
strategy and explore cloud
as foundation for AI.
Create a technology roadmap
to modernize data and
analytics infrastructures to
align with AI goals and
timeline.
Create a startup accelerator
program to reduce technical
debt and innovate
incrementally.
Assess and mitigate risks
Any type of AI comes with a range of risks, including those illustrated here. GenAI carries specific new types of risks, such
as hallucinations and biased and inaccurate results. Log all such major risks so you can properly assess and mitigate each.
AI RISKS
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Rate the feasibility and value of each project using simple criteria like those shown here, and actually score each so you can rank projects
against one another. Typically, executives are keen to pursue initiatives where value is high (and risk also tends to be high, i.e., feasibility is
low) but avoid projects where feasibility is so low that it makes the project impossible. A use case with a seemingly outstanding contribution
to business value and strong feasibility is either a breakthrough, or the market is missing a great opportunity.
Prioritize projects that are valuable and feasible
TECHNICAL FEASIBILITY FACTORS BUSINESS VALUE FACTORS
Project
Access to
Labeled Data
Architecture
and Technology
Feasibility
Have Skills/
People to
Execute
Aligns With
Our Mission
and Values
Sponsor
Support
KPIs
Measurable
Overall
Business
Value
(Scale of 1 to
10; 10 Being
High)
Overall Technical
Feasibility
(Scale of 1 to 10;
10 Being High)
Ranking
Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No
Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No
Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No
Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No
Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No
AI ADOPTION
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Actionable, objective insight
Position your IT organization for success. Explore these additional
complimentary resources and tools for IT leaders:
Already a client?
Get access to even more resources in your client portal. Log In
Resource Center
The Top Generative AI
Questions Answered
by Gartner Experts
Access benefits, applications
and risks of generative AI.
Learn More
Webinar
Beyond the Hype: The
Practical Applications
& Use Cases of
Generative AI
Explore the future of
generative AI and understand
the many use cases.
Watch now
eBook
Augmenting Decisions
With Artificial
Intelligence
Decision automation can drive
competitive advantage. Know
when and how to use it.
Download Now
eBook
Essential Guide to
Data Fabric
Find out why data fabric belongs
in your data management
thinking.
Download Now
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12 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved.
Connect With Us
Get actionable, objective insight to deliver on your most critical priorities. Our expert guidance and
tools enable faster, smarter decisions and stronger performance. Contact us to become a client:
U.S.: 855 811 7593
International: +44 (0) 3330 607 044
Become a Client
Learn more about Gartner for IT Leaders
gartner.com/en/information-technology
Stay connected to the latest insights

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gen-ai-planning-workbook.pdf

  • 1. © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This presentation, including all supporting materials, is proprietary to Gartner, Inc. and/or its affiliates and is for the sole internal use of the intended recipients. Because this presentation may contain information that is confidential, proprietary or otherwise legally protected, it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. GenAI Planning Workbook 4 steps to implementing generative AI in your enterprise
  • 2. RESTRICTED DISTRIBUTION 2 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Generative AI (GenAI) is suddenly on everyone’s radar, but some organizations already have extensive experience and success in deploying AI techniques across multiple business units and processes. Gartner research shows these mature AI organizations represent just 10% of those currently experimenting with AI, but would-be GenAI adopters can learn a lot from them. Use this planning workbook to focus conversations among business and IT leaders around best practices that help you focus on GenAI initiatives that are both valuable and feasible. To get there, take a strategic approach. Focus GenAI conversations on real business problems and achievable use cases
  • 3. RESTRICTED DISTRIBUTION 3 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Actions related to the 4 pillars of GenAI strategy Establish your vision for GenAI How GenAI will drive your enterprise goals, what benefits you expect and how you will measure success. Remove barriers to capturing value What organizational barriers could hinder your success and what actions are needed to remove those hurdles. Identify the risks What regulatory, reputational, competency, technology and other risks you may need to assess and mitigate. Prioritize adoption Which are the best GenAI initiatives to pursue, based on their value and their feasibility — as agreed to by both IT and business leaders.
  • 4. RESTRICTED DISTRIBUTION 4 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Risks • Regulatory • Reputational • Competency Vision • Goals • Benefits • Success metrics Value • Business impact • Change management • People and skills Adoption • Use cases and value maps • AI decision framework • Decision governance Key components of your AI strategy framework
  • 5. RESTRICTED DISTRIBUTION 5 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Don’t underestimate the need to level-set with stakeholders from the outset: 1. Restate the corporate vision of your enterprise: “……………………………………………” 2. State how AI will support that vision: – e.g., AI will enable better business value in these areas in these ways – e.g., We will use AI to achieve fairer outcomes First, state clearly how GenAI objectives link to enterprise goals Stating AI goals clearly is key to encouraging and enabling organizationwide fluency and adoption of AI. It will also help you to fund the right use cases — ones that will deliver clear return on investment and lead to further innovation. AI VISION
  • 6. RESTRICTED DISTRIBUTION 6 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Ask why you are pursuing GenAI and what value you expect it to bring based on your major business goals, how you will measure success and what use cases could maximize that value (you will verify the value/feasibility of those use cases in the “adoption” phase). Goal How AI/GenAI Enables That Goal Use Cases to Pursue (Illustrative Examples) Topline revenue growth Business model change inspired or supported by AI creates net-new business initiatives. Behavioral analytics, contract life cycle management Improved customer satisfaction Greater ability to conduct customer behavior analytics increases proximity to the customer. Virtual customer assistants Reduced costs Task and process automation reduce operational costs. Risk/fraud mitigation, asset performance management Staff augmentation and increased productivity Augmented AI and automation increase productivity by shifting people away from managing mundane tasks. Knowledge management and training, content generation, code generation Improved service availability Data-driven predictive analytics tools advance digital services. Predictive maintenance, proactive threat management Then, specify how GenAI will drive business goals Illustrative AI VISION
  • 7. RESTRICTED DISTRIBUTION 7 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Also, set AI success metrics To measure the value of individual use cases, you’ll need success metrics that tie into your overarching business goal. Select metrics like those listed here that relate to specific key success factors and provide a timeframe in which you expect to demonstrate value. Business Goal Appropriate Success Metric Completion Improved customer satisfaction Customer satisfaction index/Net Promoter Score Date Topline revenue growth Revenue growth for product lines Date New business initiatives Number of new business initiatives Date Task or process automation Reduction in processing time Date Reduce costs Reduction in CapEx and OpEx Date Staff augmentation and increased productivity Workforce productivity metrics, such as time spent on value-added tasks Date Improved service availability % of annual availability Date AI VISION
  • 8. RESTRICTED DISTRIBUTION 8 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Having identified potential benefits to the business (in the vision stage), surface any strategic concerns that could hinder your ability to capture value in the way you have identified it. Also, identify solutions, responsibilities and actions as illustrated here. Remove organizational barriers to capturing value Strategic Concern Solution Executive(s) Responsible What the Organization Will Do Projects aligned to corporate goals are more likely to succeed and mature. Document goals and require a portfolio approach to AI opportunity. CIO • Indicate which corporate goals should be addressed. • Size portfolio (five or fewer pilots and minimum viable products). Metrics deliver credibility for project maturity. Select metrics as proxies for financial and risk results or direct such measurements. CFO • Collaborate with your chief data and analytics officer to discuss what will be most measurable and educational for future projects. Formal structures of accountability bolster AI results. Help complete a RACI (responsible, accountable, consulted and informed) matrix for AI strategy development and execution. Chief data (and analytics) officers, CIO • Draft a RACI matrix for all aspects of AI project and product development. AI VALUE
  • 9. RESTRICTED DISTRIBUTION 9 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Key Types of Risks Risk Category Executive(s) Responsible Action Plan Regulatory Adhere to regulations CIO/CTO and CRO Understand the continuously evolving regulatory landscape. Enable collaboration between AI practitioners and legal, risk and security members to evaluate use case feasibility and acceptable risks. Create an AI governance office, which serves an independent audit committee to review results. Reputational Secure and safe CIO/CTO Acknowledge the threats against AI posed by both malicious and benign actors in your organization. Bolster security across enterprise security controls, data integrity and AI model monitoring. Leverage external resources to help secure your AI systems. Competencies Technical debt CIO/CTO Align AI strategy with cloud strategy and explore cloud as foundation for AI. Create a technology roadmap to modernize data and analytics infrastructures to align with AI goals and timeline. Create a startup accelerator program to reduce technical debt and innovate incrementally. Assess and mitigate risks Any type of AI comes with a range of risks, including those illustrated here. GenAI carries specific new types of risks, such as hallucinations and biased and inaccurate results. Log all such major risks so you can properly assess and mitigate each. AI RISKS
  • 10. RESTRICTED DISTRIBUTION 10 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Rate the feasibility and value of each project using simple criteria like those shown here, and actually score each so you can rank projects against one another. Typically, executives are keen to pursue initiatives where value is high (and risk also tends to be high, i.e., feasibility is low) but avoid projects where feasibility is so low that it makes the project impossible. A use case with a seemingly outstanding contribution to business value and strong feasibility is either a breakthrough, or the market is missing a great opportunity. Prioritize projects that are valuable and feasible TECHNICAL FEASIBILITY FACTORS BUSINESS VALUE FACTORS Project Access to Labeled Data Architecture and Technology Feasibility Have Skills/ People to Execute Aligns With Our Mission and Values Sponsor Support KPIs Measurable Overall Business Value (Scale of 1 to 10; 10 Being High) Overall Technical Feasibility (Scale of 1 to 10; 10 Being High) Ranking Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Name Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No Yes/Maybe/No AI ADOPTION
  • 11. RESTRICTED DISTRIBUTION 11 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Actionable, objective insight Position your IT organization for success. Explore these additional complimentary resources and tools for IT leaders: Already a client? Get access to even more resources in your client portal. Log In Resource Center The Top Generative AI Questions Answered by Gartner Experts Access benefits, applications and risks of generative AI. Learn More Webinar Beyond the Hype: The Practical Applications & Use Cases of Generative AI Explore the future of generative AI and understand the many use cases. Watch now eBook Augmenting Decisions With Artificial Intelligence Decision automation can drive competitive advantage. Know when and how to use it. Download Now eBook Essential Guide to Data Fabric Find out why data fabric belongs in your data management thinking. Download Now
  • 12. RESTRICTED DISTRIBUTION 12 © 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Connect With Us Get actionable, objective insight to deliver on your most critical priorities. Our expert guidance and tools enable faster, smarter decisions and stronger performance. Contact us to become a client: U.S.: 855 811 7593 International: +44 (0) 3330 607 044 Become a Client Learn more about Gartner for IT Leaders gartner.com/en/information-technology Stay connected to the latest insights