General v10data Presentation - High level
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V10data proposes creating an automotive data marketplace that brings together data from various sources in a centralized, standardized format. This would provide an easy one-stop-shop for automotive data buyers and generate new revenue streams for data vendors. Data vendors can sell their unique data fields and benefit from additional analytics and marketing services. Data buyers gain access to a complete set of automotive data in an accessible way to meet their needs. The marketplace aims to unlock value from automotive data and simplify how data is integrated and used across different systems and applications.
General v10data Presentation - High level
- 2. Why us ? 7/24/2013 V10data presentation 2 Link to Evolio.ca DEALERS • 1200+ dealer websites across Canada • Per month • 25,000 phone + web leads • 1.4 M unique visitors • 8 M page views • 1.15% conversion rate • 4.24 pages / visit Link to Auto123.com network (per month): CONSUMERS • 2.5 M unique visitors • 17 M page views • 40 M ad impressions • A123 only • 200 new articles • 80,000 used car in inventory • Avg time spent on site: 3.5 minutes Terabytes of Data • Original Automotive content • Car data sheets and reviews • Market data (pricing, etc.) • User habits and profiling
- 3. What’s the opportunity ? • No one has access to all the pertinent centralised automotive data – Through the whole value chain : manufacturer - retailer dealer - garages - experts - social • Manufacturer data is a commodity – Inaccessible (ex VIN) – Many recopy it – Everyone adds their own spin – Marketing jargon increases the confusion 7/24/2013 V10data presentation 3
- 4. What’s the opportunity ? • Data is tailored for car-geeks – Incomprehensible to the common person 7/24/2013 V10data presentation 4
- 5. What’s the opportunity ? 7/24/2013 V10data presentation 5 How much does my mom understand when she reads a car data sheet ? • UX (User experience) is mediocre at best • Car show experience : Multiple formats, one as confusing as the next • No standards
- 6. What’s the opportunity ? • No centralised way to gather and rate social automotive data – From experts and users • Pockets of initiatives where lay designers give input to manufacturers – Auto design crowdsourcing • Mobile usage still in infancy – No critical value apps yet – Yet 10-15% of automotive information is consumed through mobile devices 7/24/2013 V10data presentation 6
- 7. How can we win the crowd ? • By being a leader at collecting, standardizing, syndicating, enhancing all available raw automotive data 7/24/2013 V10data presentation 7
- 8. How can we win the crowd ? • By delivering the data in simple and innovative ways to streamline integration into diverse systems and applications – multi-format, multi-channel. • By offering the platform to let data vendors broker their information 7/24/2013 V10data presentation 8
- 9. How can we win the crowd ? By having a solution that is … Easy AccessibleComplete 7/24/2013 V10data presentation 9
- 10. Like this Easy AccessibleComplete 7/24/2013 V10data presentation 10
- 12. Data-as-a-Service is a marketplace with a data vendor and a data buyer
- 13. The Data Vendor
- 15. Finds the right place in the marketplace, sometimes in more than one category
- 17. Sets up booth to sell his unique fruits Puts the right fruits in the right standardised bowls
- 18. Decides if each fruit is free or paid (by call, by subscription or by bundle) Decides the monthly analytic package
- 20. Goes out into the marketplace and bundles his fruits with other vendors and social data
- 21. The Data Buyer
- 22. Walks into the very accessible marketplace
- 24. Notices the vast number of booths Sees the tight security and the monitoring cameras
- 26. Consults the complete data map Sees the different data point providers
- 28. Visits many different vendors Reads the standardized descriptions of the fields on the bowls
- 29. Some data he likes, some others he doesn’t find credible and some others he doesn’t think his readers will like Chooses a mix of free and paid data
- 31. Stops by the social data area where users have home-grown their own data and contributed to the marketplace Decides which social data is likely to please his stakeholders and puts them in his basket
- 33. Finds everything he needed because of the ease and the vastness of choice Brings all the data he has selected to the checkout
- 34. Pays V10data who, in turn, compensates the selected data vendors according to the selected pay plan : per-call, subscription or bundle
- 36. Carries the data home to use for his content and stakeholders in V10- labelled bags (called APIs)
- 38. Cooks and transforms the data with his unique recipe Presents the pertinent data to his stakeholders, to his consumers, to his advertisers in the format they are looking for
- 39. Shows where the data came from and makes sure each vendor is properly recognised
- 40. 7/24/2013 V10data presentation 40 And everything tastes great !
- 41. The Automotive Data Marketplace
- 42. One stop shop Clear data map Standardized fields and descriptions Data-source tagging Translation tables Inter-vendor marketing Social data Backups with SLA Data security Monitoring Analytics E-commerce APIs ©2013 www.V10data.com
- 43. Your data will be • Varied • Qualified • Fast • Accessible • Cost effective • Compatible • Technology Agnostic • On – demand • Aggregated • Standardised • Streamlined • Enhanced by others • Tagged • Secured • Transacted • Updated 7/24/2013 V10data presentation 43
- 44. A platform to unlock value from automotive data 7/24/2013 V10data presentation 44
- 45. With all the necessary services for your customers’ benefit and your new revenue streams Easy. Complete. Accessible. 7/24/2013 V10data presentation 45
- 46. How can we create the future together? • Read our V10data API document • Identify fields that can be placed in the marketplace / platform • Identify what can be free and what can be sold • Identify important profile variables • Partner with V10data • Integrate on V10 … • Acquire new revenue streams 7/24/2013 V10data presentation 46