Generating Big Profits with Creative Thinking
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The document discusses the importance of integrating creative thinking into business for achieving significant profits and success. It emphasizes that everyone is inherently creative and provides strategies to overcome creative blocks, such as changing environments and encouraging a playful atmosphere. To optimize creativity, it introduces the 4 P's: People, Pleasure, Process, and emphasizes fostering a positive environment to enhance problem-solving activities.
Generating Big Profits with Creative Thinking
- 1. Getting Big Profits Creatively ...aka how to put creative thinking at the heart of your business
- 3. ...don’t believe you are creative?? It really is in all of us...
- 4. An ordinary spoon, no magic involved... Take this spoon...
- 5. Now in 1 minute think of as many uses for a spoon as you can...
- 6. Then congratulations you are creative Did you get more than...
- 7. Still don’t believe me? Well then whatever you do, do not think of a pink elephant with yellow spots Seriously do not think of a pink elephant with yellow spots
- 8. Ok what did you just imagine?... ...a pink elephant with yellow spots?? Then read on...
- 9. We are hard wired for creative thought
- 10. Utilising creative thought effectively in your business leads to BIG ideas and BIG profits Firing creativity within your business is the key to success
- 11. A creative campaign produces twice the results of a non-creative campaign (IPA and Thinkbox report) Have you heard?
- 12. How the creative brain works
- 13. You are living in a creative world. Surrounded everyday by creative thought and solutions, just take a moment to look around you...
- 14. Everyday in your business you are being creative and are surrounded by creative thinkers ...some of them just don’t think they are
- 15. Creating a creative mindset 1. Believe that you are creative – natural state 2. Understanding the types of creative thinking brains: – Convergent – Steady approach, evolution thinking (over time) – Divergent – Stream of ideas, natural questioner
- 16. Traditional Brainstorm... • Divergent thinkers dominate • Convergent thinkers remain silent or seemingly don’t “get it” • Formal setting • Often badly facilitated • Part of the working day, lack of preparation of the creative brain
- 17. Guess what... Stress and anxiety lead to creative blocks As do... • Frustration • Exhaustion • Negativity • Worry
- 18. Overcoming creative block 2 ways to overcome creative blocks... • A change is as good as a rest – Change your location – Get some fresh air, go for a walk – Do something else completely • A rest is as good as a change – Nap – Meditate – Close your eyes
- 19. 3 Stage approach for a successful creative process 1. Opening Up – Open creative thoughts – Creative Games 2. Closing Down – Focus on the goal / outcome – Specific Problem 3. Fresh Perspective – Reverse some of the key ideas – Create “what else?” questions
- 20. Opening Up • Get into the creative mindset – Pause / walk / close eyes – Create a “creative area” • Start the creative thinking process – Play a creative game – Solve a fictitious problem (not related to anything you’ll be talking about) • Laugh / Energetic – Generate laughter – Create excitement
- 21. Closing Down • Present the specific problem / required outcome • Use your structured creative processes to work through the idea
- 22. Fresh Perspective • Disrupt the thinking on generated ideas • As “what if?” and “what else?” on the ideas • Change seats / position / move your ideas board
- 23. The 4 P’s essential to creativity in business
- 24. People • Team • Roles from across your company • Friends / Family • Ideas from any person The 4 P’s essential to creativity in business
- 25. • Create play time • Group challenges • Quick-fire thinking games • Fun and enjoyable Play The 4 P’s essential to creativity in business
- 26. Pleasure • Introduce fun and laughter • Focus on fun, energy and team • Encourage crazy ideas • Laugh together The 4 P’s essential to creativity in business
- 27. The 4 P’s essential to creativity in business Process • Creative Process • Based on 3 Stage approach
- 28. Happiness – The Key, The Secret Happiness / Pleasure is the key to creative thinking 1. Positive Mindset 2. Firing Pleasure Receptor in the brain
- 29. The Creative Virtuous Circle Happy Creative Empowered
- 30. Turning Creativity in Profits Embed the 4 P’s of creative thinking into all problem solving tasks Create “creative thinking” teams working to the 3 key stage process Emphasise the most creative solution by asking “what else” Add 5% more creativity to every activity especially your sales and marketing
- 31. You and everyone of your workforce, partners, friends and network are creative people... Utilise your creative brains and turn a good solution into a great solution
- 32. www.happy-creative.co.uk The home of creative thinkers