GeoDemographics and GeoCoding: An introduction to Sources and Methods
0 likes887 views
This document provides an introduction to geodemographics and geocoding sources and methods. It discusses census data from Ireland including variables and geographies collected. It also outlines address data sources like GeoDirectory and challenges with addresses. Examples are given of combining different data sources like census data with geographic boundaries and address data with spending estimates. The importance of privacy and data protection is also highlighted.
GeoDemographics and GeoCoding: An introduction to Sources and Methods
- 1. GeoDemographics & GeoCoding: An Introduction to Sources & Methods Richard Cantwell richard.cantwell@gamma.ie www.gamma.ie
- 2. www.gamma.ie
- 4. Census 2011 – Over 1,100 Variables
- 7. Census 2006 Themes 1: Sex, age and marital status 9: Social class and socio-economic group 2: Migration, Ethnicity and Religion 10: Education 3: Irish language 11: Commuting 4: Families 12: Disability, carers and voluntary work 5: Private households 13: Occupations 6: Housing 14: Industries 7: Communal establishments 15: Car and PC ownership 8: Economic Status
- 8. Census 2006 Geographies 1: Electoral Divisions (3409*) Counties (34) and Provinces (4) 2: Towns (233) with a population of 1,000 or over, organised alphabetically 3: Dáil Constituencies (43) 4: Gaeltacht Areas (8) 5: Garda Regions (6), Divisions (25) and Districts (109) 6: Health Service Executive Areas (4) and Local Areas (33) 7: Local Electoral areas (180) 8: Regional Authority areas (8) 9: Urban (34) and rural (34) areas of each county 10: Census Enumeration Areas (EAs) for Dublin (1138), Cork (196), Galway (76), Limerick (97) and Waterford (52) including their suburbs
- 11. Population: 1841: 1,543,569 1851: 1,107,354 (2011: 623,309) ncg.nuim.ie/historical-
- 13. Blanchardstown – Blakestown: Pop 32,305 (2006)
- 14. maps.pobal.ie
- 17. It isn't uncommon for neighbours along a street to write their addresses differently: 56 Woodbrook Sq., Castleknock, Dublin 15 42 Woodbrook Sq., Diswellstown Rd Clonsilla, Dublin 15 34 Woodbrook Sq., Carpenterstown, Dublin 15
- 19. Porterstown? OSi – Dublin Streets
- 27. GeoDirectory Data Model – MS Access www.geodirectory.ie
- 30. Buildings Classified/by / B Geodirectory R C Use
- 31. Deprivation Index, Northside Dublin, 2006
- 32. Deprivation Index, Northside Dublin, 2006
- 33. Residential Addresses, GeoDirectory, 2010
- 34. Combining Data
- 37. Client Listing combined with GeoDirectory
- 38. Geocoded & Classified Client Listing
- 39. Market Analysis
- 40. Market Analysis - Mapping
- 41. NACE Codes
- 42. GeoDirectory NACE Code Extract
- 44. The Household Budget Survey http://www.cso.ie/releasespublications/hbs_2004-2005final.htm
- 45. The Household Budget Survey 1999-2000 2004-2005 % Change Index Commodity Groups € % € % % (1999-2000 = 100) Food 117.67 20.4 142.74 18.1 21.3 85.1 Alcoholic drink and tobacco 44.10 7.6 47.18 6.0 7.0 70.7 Clothing and footwear 35.11 6.1 42.67 5.4 21.5 85.3 Fuel and light 21.68 3.7 30.65 3.9 41.4 105.1 Housing 55.41 9.6 94.51 12.0 70.6 134.3 Household non-durables 14.41 2.5 17.42 2.2 20.9 84.6 Household durables 26.86 4.6 35.55 4.5 32.4 96.1 Miscellaneous goods 19.08 3.4 23.78 3.0 24.6 88.4 Transport 94.92 16.4 122.74 15.6 29.3 93.1 Services and other expenditure 148.48 25.7 229.83 29.2 54.8 118.5 Total 577.72 100 787.12 100 36.2 www.cso.ie/releasespublications/documents/housing/hbsfinal/webcomplete.pdf
- 46. HBS – Example Food Categories
- 47. Combine HBS with Service Areas to estimate value of underserved areas Possible Service Gaps
- 48. Combine HBS with Performance Metrics to estimate value of underserved areas Possible Performance Gap
- 49. Estimating Monthly Spend Total (S)ervice or 5 Minute Competitor Monthly Gap Location (P)erformance Gap ? Population Count Spend (€M) Athlone S 12,543 5 €0.3 Clontarf S 30,245 4 €1.2 IFSC S 45,211 4 €1.8 Enniscorthy P 54,222 3 €2.6 Ballybofey S 23,866 3 €0.8 Dun Laoghaire P 32,666 2 €1.4
- 51. Other Use Cases: Insurance - Flooding sertit.u-strasbg.fr/SITE_RMS/2009/18_rms_irlande_2009/18_rms_irlande_2009.html
- 52. Other Use Cases: Education Participation - UK EducationProfiler.org
- 53. “It sort of makes you stop and think, doesn’t it?” bit.ly/pU7UWY
- 54. xkcd.com/552/
- 55. Postcodes? ? ? ? ? ? An Unknown Unknown
- 56. New Kinds of Address Data & Platforms FourSquare data (via GeoRSS) on a map from www.dotspotting.org
- 57. Single Address Database – Key to breaking down the Data Silos bit.ly/nQnUvK
- 58. Privacy Concerns and Data Protection are Paramount petewarden.github.com/iPhoneTracker