Geocoding and Geoparsing are Easy
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The document discusses the importance of geocoding and geoparsing in understanding user locations and the geographic context of data. It highlights challenges in processing unstructured data and emphasizes the need for accurate geographic references. The presentation also mentions tools and resources available for geolocation services through Yahoo's APIs.
Geocoding and Geoparsing are Easy
- 1. Geocoding and Geoparsing are EasyFOWA London, October 2009Gary Gale, Yahoo! Geo Technologies
- 2. PLACES, PEOPLE and THINGSatibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/
- 3. Knowing where our users are, and the places that are important to themKnowing the geographic context of everything we index, manage and publishKnowing geographic locations, and the names of placesWe ConnectPlaces, People and Things
- 4. UNLOCK YOUR APIshttps://developer.apps.yahoo.com/wsregapp/sam.d on Flickr : http://www.flickr.com/photos/samd/65693717/
- 5. ECONOMIC WITH THE TRUTHniznoz on Flickr : http://www.flickr.com/photos/niznoz/4233333/
- 6. MAPS ARE EASYnormanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
- 9. GEOCODING USED TO BE EASYinF! on Flickr : http://www.flickr.com/photos/nathanbarrow/3339245753/
- 10. What?Where?
- 12. What? (Maybe) Where? (Maybe)
- 14. SOME NUMBERSKoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
- 15. 85% of all data stored is unstructuredThis doubles every 3 months80% of all data contains a geo referenceMr Faber on Flickr : http://www.flickr.com/photos/mrfaber/247946146/
- 16. GEOPARSING IS NOT SO EASYszim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
- 17. cheap flights from london to paris in october
- 18. cheap flights from london to paris in october1) Tokenize2) Remove common words3) Remove words not in gazeteerlondon!paris!
- 19. cheap flights from london to paris in october1) Tokenize2) Remove common words3) Remove words not in gazetteerlondon!paris!
- 20. THE END – THANKS FOR LISTENINGbrr7 on Flickr : http://www.flickr.com/photos/18732924@N00/244974394/
- 21. THAT’S NOT RIGHTadobemac on Flickr : http://www.flickr.com/photos/adobemac/294078052/
- 22. IN … INDIA?bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/
- 23. IN … INDIANA?OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/
- 24. TO … TONGA?j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/
- 25. FRUSTRATED YET?paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/
- 26. Thé?a town in Burgundy, FranceIN?ISO 3166-1 Alpha-2for IndiaTo?a town in Ibarakiprefecture, JapanIs?another town in Burgundy, FranceIT?ISO 3166-1 Alpha-2 for ItalyAND?ISO 31660-1 Alpha-3for AndorraYou?a town in Yatenga, Burkina FasoÅ?a town in NorlandFylke,NorwayThat?a town in Rajasthan, India
- 27. The same place!
- 28. THIS IS PERU …
- 29. THIS IS ALSO PERU … IN ARGENTINA
- 30. THIS IS ALSO PERU … IN BOLIVIA
- 31. SEMANTICS REQUIREDdullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
- 37. WHO USES OFFICIAL NAMES ANYWAY?takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
- 38. Museum of Modern Art, New YorkMOMA NYCpaulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
- 39. London EyeMillennium Wheelhismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
- 40. City and County of San FranciscoSan FranciscoSF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
- 41. PLACE BASED THINKINGalxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/
- 42. 52° 11' 33.396”, -1° 42' 10.7064"
- 44. WOEIDsstevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
- 45. UniquePermanentGlobalLanguage NeutralLondon = Londra = Londres = ロンドンUnited States = États-Unis = StatiUniti = 미국Ensures that geography can be employed consistently and globallystraup on Flickr : http://www.flickr.com/photos/straup/3504862388/
- 46. GeoPlanetA Global Location RepositoryNames + Geometry +TopologyWOEIDs for cities and towns
- 47. postal codes, airports
- 48. admin regions, time zones
- 49. telephone code areas
- 50. marketing areas
- 51. points of interest
- 52. colloquial areas
- 53. neighbourhoodswoodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/
- 54. United Kingdom23424975VereinigtesKönigreichEurope24865675CountryContinentRoyaume UniEngland24554868Great Britain28298150CountryColloquialイギリスWarwickshire12602190Worcestershire12602192CountyCountyEarth1SupernameStratford-on-Avon12696101DistrictStratford-upon-Avon36424Warwick39228TownTownCV3726787646ZIP
- 55. HOW?laurakgibb on Flickr :http://www.flickr.com/photos/38299630@N05/3635356091/
- 56. Data, DataLaForgePicardWorfLOTS OF DATAdunechaser on Flickr :http://www.flickr.com/photos/dunechaser/163959411/
- 57. MACHINE LEARNINGagustina on Flickr :http://www.flickr.com/photos/cositasdeagustina/1372394032/
- 58. HUMAN EDITORIALvicchi on Flickr : http://www.flickr.com/photos/fuddland/12747989/
- 59. DIG DEEPER?dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/
- 62. http://developer.yahoo.com/geo/placemakerhttp://wherein.yahooapis.com/v1/document
- 64. THANK YOU FOR LISTENINGPaul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
Editor's Notes
- #6: So I lied, some things in the geo world are easy, some are less so
- #7: Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles
- #8: And there’s lots of data
- #10: Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles