Geolocation and Business
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The document discusses geolocation, also known as geotagging, which associates digital resources with physical locations using various technologies like GPS and mobile networks. It highlights the growing use of location-based apps, particularly among younger demographics, and emphasizes the integration of geolocation with social networking. Additionally, it explores the future implications of geolocation in various sectors, including marketing and customer relationship management.
Geolocation and Business
- 1. Geolocation and Business Kenneth Sharp Triage Hospitality Ltd.
- 2. Welcome? • Me • What • History • Users • Information • Trends • Future • Issues
- 3. Ken Sharp? • 23 Years in Tourism & Hospitality • BA Hotel & Catering Management • Diploma in Company Direction • Cornell University Certificates in Executive management Development & Executive Leadership • Chef to VP Sales & Marketing EMEA • London, Midlands, Indonesia, Massac husetts, Belfast • Chaired London eMarketing Conference
- 4. My Aim
- 5. What is it? What is it? Geolocation, also called geotagging, is the practice of associating a digital resource with a physical location. Location information is typically given in terms of latitude and longitude coordinates, which can pinpoint any place on the planet with a high degree of precision.
- 6. Global Positioning System? • First made available for consumers on May 1st 2000 Using multi-billion dollar satellites for glorified treasure hunts
- 7. Sat Nav? Sat Nav I SAID TURN LEFT NOW! • Relied on internal map(until recently)
- 8. GPS Enabled Phones? For the first time, you and your location were connected to the internet, instead of relying on the units internal maps. Contextual and Social
- 9. World 2.0? The vast information of the web is now tied to PLACE Through Geolocation and social media anyone can “see” things that were previously hidden
- 10. How Does it Work? • GPS • Manual • Browser Request • IP Address • Control Plane Location • GSM Location • Bluetooth • RFID • Wi-Fi
- 11. Who, What, When, Where & Who? Used to be Who are you? What are you doing? NOW Where are You Doing it? When are You Doing it? Who are You Doing it With?
- 12. Data =? Data + Analysis = Information + Imagination = INNOVATION
- 13. Social Networking? “A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services”
- 14. Social Networking? “A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services”
- 15. 1st TRULY useful Geo App? + = 50-60% of all apps sold have a geotagging element.
- 18. Which App? What is it?
- 20. Which App?
- 21. Why?
- 22. Why?
- 23. Why Not?
- 25. Context.
- 27. Demographics
- 28. Use User Demographics • Young, active contributors to social networks. • Roughly 62% of smartphone users age 20-29 are aware of location-based apps, compared with 50% of those age 30-49 and 27% of those age 50-79. • 99.4% of location-based apps users also use other social networks • 86% of LBS users say they interact on social networking sites several times per week, compared with 67% of non-users who interact at that frequency. • Non-users tend to be female: 65% are. Frequency of Use • Daily use of LBS is still low- 19% check in with their favourite geolocation service at least once a day, compared with 60% who check in with their favourite social site daily. • 12% of surveyed LBS users say they no longer use such services, virtually none have stopped using social networking sites.
- 29. Information
- 30. But.. “Information's pretty thin stuff unless mixed with experience.” Clarence Day
- 35. Your Information • Your Address • Your Telephone Number • Your Services • Your email • Your website • Your reviews Who is entering your data?
- 36. Who is Entering Your Data?
- 38. Who is Entering Your Data?
- 40. Who is reading your data?
- 41. Who is reading your data?
- 43. Take Current For a Given What is it?
- 44. Layering & Augmented Reality
- 45. Information
- 46. Networking
- 48. 12 Key Drivers
- 49. How soon? How Soon? 2014 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
- 50. The Future • Location-based Wikipedia • Mobile check-in for flights, • Mobile check-in at doctors’ offices, • Mobile identification, • Digital, geotagged nightclub stamps • Bookmarking + push notifications, • Interactive maps (with QR codes?) • Combining with NFC and RFID
- 51. What did the Romans do for us? • Branding • Marketing • Merchandising • Customer Relationship Management • Networking • Publishing • PR
- 53. When Push Comes to Shove • Could you Ignore this? • You can put it in a Zoo? – Stake a claim • You can put it in a Safari Park? – Engage
- 57. Have a Plan
- 58. Consistency • What you do offline do online • What you do online do offline
- 59. It is not the technologies fault!
- 60. Kenneth Sharp Triage Hospitality Ltd Real Marketing for Real Businesses In the Real & Virtual Worlds Tel: 07720 297279 Email: kennethsharp@triagehospitality.com
Editor's Notes
- #2: 20 years in the Hospitality Industry Chef F&B Management General Management VP Sales and Marketing EMEA 9/11 Best & Worst of the Web GM Consultant