The Storytelling Value of Location-based Services
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The document discusses the rise of geolocation and mobile technology in online storytelling, particularly emphasizing its impact on social media and advertising. It highlights the growth of mobile usage and its importance for businesses in engaging with customers through location-based services like Foursquare and Google. The key takeaways are the necessity for authenticity and relevance in storytelling, the importance of experimentation, and the ongoing challenges related to privacy in the digital space.
The Storytelling Value of Location-based Services
- 1. The Localization of Online Storytelling
- 2. Tweet Your Question If you have a question during the session, Tweet @LOHASForum followed by the question http://www.modernstorytellers.com/lohas/
- 3. Modern Storytellers We tell the stories of pioneers who make the world a better place
- 4. Agenda Mobile, Social, Local Convergence Foursquare, Facebook, Google, Mobile Web Seeding Movements Getting Practical
- 5. Geolocation and social media The term geolocation refers to applications which allow users to publish their location Making Location Relevant Online
- 6. And the best part... No one knows exactly where this phenomenon is headed = tons of opportunity!
- 7. Mobile Changing the way we interact
- 8. Mobile - Consumer 285 million+ cellphones in the U.S. (309+ million people in U.S.) Smartphone adoption grew 60% from 2009 - 2010 76% of the U.S. uses mobile web Mobile web grew 110% in the U.S. last year
- 9. Mobile - Search If you are online - Google knows! 1 in 5 searches are locally related Google/Search - attempt to make more relevant by knowing location More interactive/less reactive
- 10. Mobile - Business Local advertising Smarter/targeted spending of advertising dollars Reaching prospective customers while they are “nearby” Creating dialogue with customers
- 11. Foursquare (And others) A geo-social game with real storytelling results
- 12. Foursquare - Consumer User-generated tips on the locations Intense competition for (mayorship, places, etc.) Opportunity to create specials and compete with surrounding businesses Users’ lifestreams provide interest for other users
- 13. Foursquare - Business 1.6 million+ users and growing Real-time data - location updates Data analysis tools Staff tools to interact directly with Foursquare fans
- 16. Foursquare - First Steps Claim your business Be part of the game - host contest, giveaways, etc. Create specials for fans - free demos, tours Give special treatment to “Mayor” or reward number of check-ins Create an event incentive - even if it is not your event
- 17. Google
- 21. Oh by the way Facebook & Twitter are also recognizing this new local, mobile frontier
- 22. Facebook and Twitter Experimenting with location-based check-in features Facebook geo-targeted advertising Geo-targeted messaging (NAVY SOP) Location on status updates (World Cup) Twitter Places associating names with locations
- 24. It’s still about the story Authenticity Relevancy Value
- 26. Guidelines Be authentic, relevant & valuable Be passionate - content is still king Be yourself - relax Be brave - experiment, create Be responsive - measure, monitor
- 27. Start by using the tools Mobile games - start checking in and seeing how others are using it Add location to your tweets Consider privacy and your comfortable level with location based applications
- 28. What’s Next? Geo tools will start to integrate data or others will do it for them! Privacy issues will continue to be an area of concern We will see increase personalization - maybe with some backlash! Experience creation and experimentation will be the norm!
- 30. And if you still have doubts Just look at this!
- 32. Hold on I need to check in