intro
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This document summarizes a platform that connects locals and visitors to curated events happening around them by personalizing recommendations based on location and preferences, enabling users to create and share events, and centralizing event information and communication. Key points are that event information is currently fragmented across many sources, mobile is important for event planning and management, and there is a large market for improving the event discovery and planning experience.
intro
- 1. - Happenings Around You -
- 2. Local event information comes from too many fragmented sources and lacks centralization There isn’t an easy way of communicating with event attendees and organizers in real-time Quickly immersing yourself into a new city and it’s culture can be a daunting task
- 3. A platform that intimately connects locals and visitors to curated events happening around them. We do this by: • Personalizing recommendations based on location, preferences and historical data • Enabling users to create and share one-time or recurrent events with friends or interest groups • Centralizing event information and communication under one roof and in real-time
- 4. 50m+ people using Meetup & Eventbrite 450m+ people using FB Events 1.5bn Users on Fb Mobile of event organizers use mobile for event management use mobile to make plans before and after an event in market value for the event planning and discovery industry
- 5. Attendee Focused Organizer Focused LevelofUserEngagement No real-time communication No location services Event information can get lost in the Fb noise Clutters inbox with e-mail Time consuming group registration Awful mobile experience Can’t easily share events with friends No personalization/curation No communication between attendees Only available in NYC Purely discovery and not creation No communication
- 6. A location—based approach to creating, managing and sharing events with friends and groups.
- 7. Activities Resources Value Proposition User Segments Relationships with centers of influence (venues, groups/associations, people) Improved event personalization Cohesive platform development “On-demand” event discovery In-app communication Engaging UX Concierge-type service by integrating existing user services Communicate with people in real-time Mobile approach to spontaneous event discovery Young, ambitious individuals who have recently moved to a new city and are seeking a community Tourists who want to attend events with intimate groups Venues, businesses, organizations seeking to better engage and target attendees Potentially a “freemium” model based on number of events or groups managed / month Revenue Model
- 8. Users can share events through deep-linking technology while we organically grow Awareness Prospecting Retention Leverage popular services (Uber, Calendar, Instagram) for increased engagement Spread tool to local event organizers, venues, etc. while managing organizer/attendee relationships
- 9. Team comes together and develops concept for an event aggregator Team attempts to scale quickly, but makes some poor freelancing decisions MVP development MVP is released on iOS and Android (July) Quickly talk to friends, family and strangers and get about 55 users Received a ton of feedback, updated our design, and pivoted initial concept Launch v2, talk to users and organizers, get feedback; evangelize product Deep-link integration Uber Integration Prediction.io integration (Recommendation engine) Make users happy locally and globally
- 10. Founded several mobile CADN startups in college Longhorn Startup Camp graduate Business development and product strategy for several early-stage projects and companies Two-time finalist for Baylor’s New Venture Competition Founded several cloud based, IoT, Mobile startups Regional AlphaLab Gear hardware cup finalist