How to win friends and influence people using Big Data
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The document discusses the evolving landscape of social media and big data, emphasizing the importance of genuine engagement and effective listening in building relationships. With a significant increase in data generation, filtering essential information from social media streams will be crucial for businesses. The document also highlights the role of online communities and customer feedback in shaping business strategies.
How to win friends and influence people using Big Data
- 1. Web 3.0: Investigating The Future of Social Media Sydney Tue 26 June 2012 How to Win Friends and Influence People Using Big Data Darren Sharp Senior Consultant Resonate Solutions +61 (0)419 314 655 Twitter:@dasharp
- 2. Resonate Solutions • Managed online communities • Closed-loop feedback programs – NPS • Social Media Monitoring & Analysis • Social Media Strategy
- 3. Six Ways to Make People Like You 1. Become genuinely interested in other people. 2. Smile. 3. Remember that a person's name is, to that person, the sweetest and most important sound in any language. 4. Be a good listener. Encourage others to talk about themselves. 5. Talk in terms of the other person's interest. 6. Make the other person feel important – and do it sincerely.
- 5. “In the post-commercial society, consumption becomes one of the most important ways of expressing views and values…buying a product is no longer a result of identification with a brand but a vote for the producer” Tom Beckman, Executive Creative Director, Prime, June 2012
- 8. Managing the flood of Big Data in Digital Marketing http://bit.ly/MsB5MW
- 9. How much data is created every minute? • 2 million Google queries • 684,478 pieces of content shared by Facebook users • 100,000 tweets • 27,778 Tumblr blog posts • 3,600 Instagram photos • Over 200 million emails • 571 new websites created http://on.mash.to/MsAYRk
- 10. Web 3.0 – Filtering Social Streams Nova Spivack • Social streams are quickly becoming key drivers for how content on the Web is found. • But how are things found in social streams? It turns out existing search engines, like Google, are not well- suited for searching the stream. • The ability to filter the stream for just those subsets of messages you actually care about is going to be absolutely essential in coming years. http://www.novaspivack.com/uncategorized/keeping-up-with-the-stream
- 11. Drowning in the Stream – new challenges for a new Web, Nova Spivack http://www.novaspivack.com/uncategorized/drowning-in-the-stream-new-challenges
- 12. How to swim in the stream of customer data? Branded Online Communities Facebook Contact Centre Surveys Forums Blogs Twitter Customer Emails
- 13. Resonate Customer insight & action platform – across all customer feedback… Customer Experience Monitor Collect Act Discover Improve email twitter blogs Customer Data NPS comments structured forum unstructured COMPLAINTS identity surveys voting facebook Anon. contact centre transcript voice to text Enterprise Data
- 14. Qual + Quant = Value What is being said… In what context…
- 16. SwiftRiver’s Goals • SwiftRiver empowers non-profits, NGOs, governments, who wish to speed up the processing of data during emergency events. • It enables the filtering and verification of real-time data from channels like Twitter, SMS, Email and RSS feeds. http://ushahidi.com/products/swiftriver-platform/
- 19. Summary • Buying a product has become a vote for the producer • Be a good listener. Encourage your customers to talk about themselves • Big Data has arrived. There’s an exponential increase in the amount of data being produced
- 20. Summary • Your ability to filter The Stream is going to be absolutely essential in the years to come • Are you capturing unstructured data - what people are saying about your brand online? • What are you doing with this data to improve your business?
- 21. Don’t try this…
- 22. Thanks! Darren Sharp Senior Consultant, Community Management darren.sharp@resonatesolutions.com.au +61 (0)419 314 655 Twitter:@dasharp www.resonatesolutions.com.au Conversations. Communities. Collaboration.