Positioning the User in Mobile Locative Apps
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The document discusses the use of location-based services in mobile media, focusing on how these technologies connect users to their surroundings for various purposes. It outlines technical requirements and the types of devices involved, while highlighting user preferences and concerns about privacy and notifications. The findings suggest that locative media enhances user relationships with places by fostering interaction, awareness, and social connections.
Positioning the User in Mobile Locative Apps
- 1. Positioning the User in Mobile Locative Apps Glen Farrelly Digital Media Consultant & PhD Candidate University of Toronto June Canadian Wireless Trade Show October 29, 2015
- 2. About Me 15+ years working in digital media Blogger for Backbone Magazine PhD candidate iSchool, University of Toronto Research mobile media, geoinformatics, & place Consult & teach on digital media integration & optimizing user experience Methods used: survey, interviews, social media monitoring, content analysis
- 3. Introduction The locative function of mobile devices is enabling more people to connect to spaces where we live and work. I will discuss how people are using location-based services to access geographically relevant content for commerce and pleasure. As this technology evolves, it is helpful to consider the interplay of technology, people, and place and how this may apply to your organization.
- 4. Technical Requirements Five components necessary: Geo-positioning technology Internet connectivity Mobile communications and computing Geocoded content Graphical interface and interaction
- 5. Locative Media Devices Found on various types of mobile devices: Smartphones Tablets Smartwatches GPS Devices
- 7. Locative Mobile is Here 94% of millennials using location-based services Main drivers of use are: Geotargetted directions Maps Social navigation Although some pure-play LBS apps are popular; geolocation features embedded in many apps
- 8. Apps Where Location Features Art Commerce & Marketing Health & Fitness Games Personal Efficiency Social Recommendation Coordination & Safety Geosocial Networking Local Discovery Navigation Transportation Travel
- 9. Examples
- 10. Examples of Locative Media Foursquare & Swarm Ingress Findery Instagram Google Maps Trip Advisor Yik Yak Geocaching & Waymarking
- 11. Invisible Pink Unicorn @ The Vatican
- 12. 5 Findery @ Pearson Airport
- 13. 4 Foursquare @ Tahrir Square
- 14. Map My Walk @ Vancouver
- 15. User Feedback
- 16. Concerns limit usage: Data used Roaming charges Battery drain Privacy (but generational to a degree) Micro apps – people aren't keen to download so era of mobile websites may soon arrive Usability and proximity issues frustrate users People like receiving relevant geotargetted ads Where Are We Now?
- 17. They Don’t Want to Lose Out September 2015 survey by Retale of US millennials: 84% say they act on push notifications received Types of push info preferred: 61% like “coupons or deals for immediate use” & “customer rewards" 35% like new product info and sale availability" & "nearby store locations and hours" Don’t like about push notifications: 39% say "notifications aren't relevant enough” 34% say "notifications feel intrusive" 25% say "they send me too many"
- 18. Locative Media Uses 0 10 20 30 40 50 60 Find nearby businesses Find nearby events Find nearby sites View pictures or videos of location Read current info of location Read history of location Read local news Read reviews of nearby businesses %ofrespondents Source: Survey conducted by Glen Farrelly, 2013
- 19. Improves Relationship to Place 0 10 20 30 40 50 60 Improves knowledge of place Aids social connection Improves appreciation of place Fosters sense of belonging to place %ofrespondents Source: Survey conducted by Glen Farrelly, 2013
- 20. My Findings Locative fosters relationship to place: 1) Encourages and prolongs interaction with and in place 2) Facilitates social navigation 3) Improves awareness and recall of place 4) Foster autobiographical insideness to places
- 21. Where To Go From Here Allow content to private or shared publicly Offer personalization features Draw upon various multimedia formats Offer different types of information Devise ways to interact with your content & place Ensure breadth of content is available across many locations
- 23. More Information Email: glen.farrelly@utoronto.ca Portfolio: glenfarrelly.com Delicious: delicious.com/glenfarrelly