Get More From Your Data with Splunk AI + ML
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The document presents an overview of Splunk's artificial intelligence (AI) and machine learning (ML) capabilities, highlighting their potential to enhance usability of machine data and drive business outcomes. It explains the intersection of AI and ML, provides use cases such as self-driving cars, and details Splunk's tools like the Machine Learning Toolkit (MLTK) for building custom models. Case studies from BMW and Hyatt illustrate practical applications of Splunk's solutions in industry settings.
Get More From Your Data with Splunk AI + ML
- 1. © 2019 SPLUNK INC.© 2019 SPLUNK INC. Get More From Your Data with Splunk Artificial Intelligence and Machine Learning John Murdoch | Senior Sales Engineer Mark Sivill | Senior Sales Engineer June 2019 | London
- 2. © 2019 SPLUNK INC. During the course of this presentation, we may make forward-looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward-looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release. Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Splunk Cloud, Splunk Light and SPL are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2019 Splunk Inc. All rights reserved. Forward-Looking Statements
- 3. © 2019 SPLUNK INC. • Artificial Intelligence and Machine Learning (AI and ML) • Splunk Overview • Customers • Demonstration Agenda
- 4. © 2019 SPLUNK INC. Artificial Intelligence and Machine Learning Why all the buzz?
- 5. © 2019 SPLUNK INC. Splunk Mission: To make machine data accessible, usable and valuable to everyone. Our Goal To help companies capitalize on the real opportunities from applying AI and ML to their data Boundless Potential AI and ML have great capacity to deliver meaningful technical advancement in nearly every industry Misused and Overused The terms can be mixed up, overused, and misused leading to public confusion and misplaced hype
- 6. © 2019 SPLUNK INC. How do AI and ML fit together? AI encompasses a variety of disciplines that collectively represent the ability for a machine to imitate intelligent human behavior Machine Learning Think Language Processing Understand Speech to text Hear Robotics Move Text to Speech Talk Language Generation Synthesis Computer Vision See
- 7. © 2019 SPLUNK INC. Machine Learning is one branch of AI ML is a branch of AI based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention Machine Learning
- 8. © 2019 SPLUNK INC. Models used to learn the structure of data without labeled training data. Ex: clustering, nearest neighbor Models used to learn the approximate relationship between input and output data. Ex: classification, regression Computationally intense models inspired by the “deep” layers of the biological neural network of the human brain Common ways to discuss Machine Learning Unsupervised Learning Supervised Learning Deep Learning
- 9. © 2019 SPLUNK INC. Example Use Case for AI and ML: Self Driving Cars Artificial Intelligence Machine Learning Deep Learning Artificial Intelligence (AI) All the aspects that go into the self driving car: structure, cameras, navigation, etc. Machine Learning (ML) Predicting wait times based on past history Deep Learning Image Recognition • Driver not included • Forecasted impact vehicle substitution • Computer vision interpretation of the road ahead
- 10. © 2019 SPLUNK INC. Splunk
- 11. © 2019 SPLUNK INC. Powered by AI and ML Access to Expanding Data Universe On-Premises Cloud Turning data into business outcomes Any User, Anywhere SecurityIT Business Users DevelopersIoT
- 12. © 2019 SPLUNK INC. AI & ML support Splunk’s Platform Search to infer and suggest SPL commands Splunk Machine Learning Toolkit guides customers to build custom predictive models with smart assistants Splunk Premium Solutions for IT, Security and IoT enable out-of- the-box AI and ML capabilities Splunk AI & ML is embedded across the platform to enable customer success
- 13. © 2019 SPLUNK INC. How Machine Learning fits into Splunk Operational Technology Industrial Assets Information Technology Security Consumer and Mobile Devices Search AlertReal Time Send an email File a ticket Send a text Flash lights Trigger process flow Every Search Can Use Machine Learning
- 14. © 2019 SPLUNK INC. • Deviation from past behavior • Deviation from peers • Unusual change in features • Predict Service Health Score Predicting Events • Trend Forecasting • Detecting influencing entities • Early warning of failure – predictive maintenance • Identify peer groups • Event Correlation • Reduce alert noise • Personalized Recommendations • Search Suggestions Anomaly detection Predictive Analytics Clustering Splunk customers want answers from their data
- 15. © 2019 SPLUNK INC. Splunk helps answer questions with AI and ML Select and fit an algorithm to generate a model Apply and validate models to derive insights Surface insights to consumers to solve problems Identify a Problem: <Stuff in the world> requires big time and money investment. Build a Solution: Build ML model to forecast <possible incidents>, act preemptively and continuously learn. Operationalize Access and explore data
- 16. © 2019 SPLUNK INC. Splunk AI and ML products and services range from enhanced tools to pre-built solutions ML Advisory Program IT Service Intelligence (ITSI) User Based Analytics (UBA) Industrial IoT Complimentary with Platform License Machine Learning Toolkit (MLTK) Premium Solutions (£)
- 17. © 2019 SPLUNK INC. Domain Expertise (IT, Security…) Data Science Expertise Splunk Expertise ► Searching ► Reporting ► Alerting ► Workflow Skill Areas for Machine Learning at Splunk Premium Solutions Provide Out of the Box ML Capabilities MLTK Splunk ML Toolkit facilitates and simplifies via examples & guidance ITSI, UBA ► Identify use cases ► Drive decisions ► Understanding of business impact ► Statistics/ math background ► Algorithm selection ► Model building
- 18. © 2019 SPLUNK INC. Splunk - Machine Learning Toolkit
- 19. © 2019 SPLUNK INC. ► Available on Splunkbase: https://splunkbase.splunk.com/app/2890/ ► Python for Scientific Computing Library: Access to 300+ open source algorithms ► Algorithms: 80+ standard algorithms out of the box (supervised and unsupervised) ► ML Commands: New SPL commands to fit, test, score and operationalize models ► ML-SPL API: Extensibility to easily import any algorithm (proprietary / open source) ► Github Community: Share or import algorithms ► Apache Spark MLlib: Support large scale model training via Spark Add-on for MLTK (LAR) ► Tensorflow Container: Supports nearest neighbor and GPU acceleration Splunk Machine Learning Toolkit (MLTK) Build custom analytics for any use case on the Splunk data platform
- 20. © 2019 SPLUNK INC. Easy-to-use experiments / assistants / showcases Clear Workflow Easy Automation to put ML into Production Easily Readable Summary Interactive Customizations Visualizations
- 21. © 2019 SPLUNK INC. Machine Learning Advisory Program Get started on your specific use case with the guidance of Splunk Data Scientists
- 22. © 2019 SPLUNK INC. Machine Learning Advisory Program Complimentary support of Splunk data science resources to help build a ML use case resulting in a public reference ► Early access to new and enhanced Machine Learning features ► Opportunity to shape the development of the product ► Complimentary assistance in operationalizing a production quality ML model
- 23. © 2019 SPLUNK INC. Splunk - User Based Analytics
- 24. © 2019 SPLUNK INC. Splunk UBA provides advanced and insider threat detection using unsupervised machine learning helping organizations find unknown threats and anomalous user behavior across devices and applications. What is Splunk UBA? Packaged ML used for security anomaly detection, insider threats and more 10 Billion Raw Events 10 Million Anomalies 1000 Sequences/Patterns Kill-Chain TOP-10 Critical and actionable unknown threats
- 25. © 2019 SPLUNK INC. 65+ Anomaly Classifications 25+ Threat Classifications Suspicious Data Movement Unusual Machine Access Flight Risk User Unusual Network Activity Machine Generated Beacon Lateral Movement Suspicious Behavior Compromised User Account Data Exfiltration Malware Activity Network logs Endpoint logs Server logs Identity logs USE CASES How Does Splunk UBA Work? Machine Learning Machine Learning DATA SOURCES Application logs
- 26. © 2019 SPLUNK INC. Splunk - IT Service Intelligence
- 27. © 2019 SPLUNK INC. Adaptive Thresholding ► Learn baselines & dynamic thresholds ► Alert & act on deviations ► Manage for 1000s of KPIs & entities Anomaly Detection ► Find “hiccups” in expected patterns ► Catches deviations beyond thresholds ► Advanced proprietary algorithms Event Analytics ► Prioritize event insights with service context, logs, metrics ► Reduce noise and alert on root causes of issues ► Use ML algorithms to group similar events Splunk ITSI core capabilities
- 28. © 2019 SPLUNK INC. Internal Machine Learning Adaptive Thresholds Anomaly Detection Cohesion Detection Predictive Analytics Clustered Notable Events Automated Actions Assisted Deep Dive Investigation Application logs Network logs Metrics Server logs Any Time Series in Splunk INTELLIGENCEKPIs MLTK Customization How Does Splunk ITSI Work? Internal Machine Learning
- 29. © 2019 SPLUNK INC. Customers
- 30. © 2019 SPLUNK INC. BMW: Zero to ML in one Month A focus on constant innovation ensures BMW achieves their goal of providing sheer driving pleasure for their customers. As technology can provide the fuel for new ideas, data needs to be consistently explored to generate new ways to deliver on this promise. AUTO – MACHINE LEARNING ► BMW’s expansive use of Splunk drives customer success • Predict traffic patterns in the short and long term • Conduct intuitive data querying with Splunk Natural Language Search • Predict machine maintenance before incidents to streamline plant- floor operations with Splunk IoT
- 31. © 2019 SPLUNK INC. Hyatt: Improve customer experience with reliable hotel Wi-Fi To improve customer experience, Hyatt needed a centralized solution to monitor and troubleshoot server issues and improve application delivery. Since deploying Splunk Enterprise and the Splunk Machine Learning Toolkit, Hyatt has experienced faster mean time to resolution (MTTR) with real-time visibility across the entire business and improved customer experience. TRAVEL AND HOSPITALITY - MACHINE LEARNING ► Hyatt used the MLTK to improve customer Wi-Fi experience • Collect and index Wi-Fi login data without storing customer PII • Forecast logins in real time • Create executive level dashboards and visualizations • Identify meaningful anomalies and take quick action
- 32. © 2019 SPLUNK INC. Demonstration
- 33. © 2019 SPLUNK INC. Taking the next steps with Splunk 1. Reach out to the Splunk team today to explore what AI and ML can do for your business 2. Download the Machine Learning Toolkit on Splunkbase to start building 3. Explore if Splunk Premium solutions meet your Security, IT Operations, or IoT use cases.
- 34. © 2019 SPLUNK INC. 4 Days of Innovation 350 Education Sessions 20 Hours of Networking “Hands down the most beneficial and attendee focused conference I have attended!” – Michael Mills, Senior Consultant, Booz Allen Hamilton sign up for notifications @ conf.splunk.com .conf19 October 21-24, 2019 Splunk University October 19-21, 2019 Las Vegas, NV The Venetian Sands Expo
- 35. © 2019 SPLUNK INC.© 2019 SPLUNK INC. Thank You.