Getting Into Advertising With Twitter
- 1. Social media marketing and advertising are very much in vogue at the moment, and for very good reason. Companies that make use of it are seeing considerable benefit with regards to brand awareness. As well as Facebook, marketing with Twitter has risen meteorically over the past year.
- 2. You almost certainly already know tweeting entails writing a message to your "followers" or subscribers in 140 characters or less (inclusive of spaces), but check out these amazing details describing Twitter's growth:
- 3. A study from Twitter app Twopcharts, (not a Twitter company), showed that there are at the moment 465 million Twitter accounts in 2012 with 500 million expected sometime in the initial half of 2012. As reported at thenextweb.com, in September 2011 Twitter announced that the quantity of active Twitter customers was 100 million per month. Furthermore, Twitter.com was visited by more than 400 million distinctive monthly visitors. With that type of reach, no company can afford not to use this tool in their marketing and advertising.
- 4. Here are 5 basic tips to help you plan and execute advertising with Twitter:
- 5. Tip 1
- 6. Just launching a Twitter account or want far more followers? The top strategy to get activity fast is sign up for a totally free "get followers" service. You'll find some excellent web sites out there but beware that you'll find also many pay solutions on the market that try and lure you with a free of charge demo period. To locate a genuinely free site, take a look at howtogetlikes.com which is a totally free page that rates and will direct you to the best free of charge websites that enable you to acquire Twitter followers. Howtogetlikes.com also lists best free of charge Internet sites to find Facebook likes, YouTube subscribers and other social media activity generation.
- 7. Tip 2
- 8. Follow Twitter's official blog, which is constantly updated with new tools and resources. You can find the latest there on resources to make the most of Twitter. For example, the company will be launching a small business advertising option in 2012 in the U.S. that will add a new way for small businesses to get into advertising with Twitter.
- 9. Tip 3
- 10. Use a URL shortener like the cost-free ones at TinyURL.com, bitly.com, or one more to shorten your link and not take up all of your characters. It's tough enough to write a well-crafted message in 140 characters as is. Making it tougher by taking up important space with your URL is not a good idea. You should also add a URL to nearly every tweet to lead your followers to taking some type of action.
- 11. Tip 4
- 12. Ensure your Twitter account profile is developed as a marketing tool as well. It ought to include an image, your site URL, and brief but sufficient information about your organization, product or service. Many visitors click on profiles and some will click their way to your web site if you have sold them on a purpose to do so.
- 13. Tip 5
- 14. Assign the activity of managing your social media marketing to one individual within your company. It is best to make your "Social Media Manager" a key part of your staff. They should come up with social media tactics based around all actions your company takes, whether it be introducing new products or what have you. Ensure they develop a consistent flow of social media communication , including frequent tweeting, to create your social media approach function. Note that not communicating enough or, perhaps worse, an excessive amount of can render your campaign ineffective.