Getting More Customers in Less Time and at Lower Cost: A Case Study on Google's DNA
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The document outlines the concept of a 'business DNA pyramid' for organizations, focusing on 'game-changing' strategies and products that disrupt traditional markets, characterized by red ocean (competition) and blue ocean (innovation) strategies. It provides examples including Google's search engine, Apple's iPod, and a vision for a new platform called visionaryd.com aimed at transforming customer experiences. The document emphasizes the importance of collaboration and improvement in achieving a successful business vision.
![#VisionaryD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h9p://businessmodels.ning.com
&
h9p://twi9er.com/RodKuhnKing
Game-‐
changing
(Winning)
PRODUCT
Game-‐changing
(Winning)
STRATEGY
Game-‐changing
(Winning)
VISION
Business
DNA
Pyramid
(Visionary
Level:
Outcomes)
“GAME-‐CHANGING”
ORGANIZATION
D
N
A
Business
DNA
Pyramid
for
Game-‐changers
“Don’t
Just
Improve.
Change
the
Game.”
DMCI
Loop:
Document.
Model.
Collaborate.
Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Worksheet
for
Business
DNA
Pyramid
[OrganizaXon]
q ConvenAon
(“Red
Ocean”)
q DisrupAon
(“Blue
Ocean”)
CUSTOMER
(Problem):
………………………..…….
……………………………………………………………………](https://image.slidesharecdn.com/businessdnapyramidgooglesearch-150211112110-conversion-gate01/85/Getting-More-Customers-in-Less-Time-and-at-Lower-Cost-A-Case-Study-on-Google-s-DNA-4-320.jpg)
![Game-‐
changing
(Winning)
PRODUCT
Game-‐changing
(Winning)
STRATEGY
Game-‐changing
(Winning)
VISION
Business
DNA
Pyramid
(Visionary
Level:
Outcomes)
“GAME-‐CHANGING”
ORGANIZATION
D
N
A
Business
DNA
Pyramid
for
Brand
DisrupXon
“Don’t
Just
Improve.
Change
the
Game.”
DMCI
Loop:
Document.
Model.
Collaborate.
Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Red
Ocean
DisrupXon
(ROD)
Strategy:
Disrupt
ConvenJon/ConvenJonal
Brand(s):
(ERIC:
Eliminate/Reduce/Increase/Create)
Source:
Based
on
Dru,
J.-‐M.
(1997)
DisrupJon.
John
Wiley
&
Sons,
Inc.:
New
York.
#VisionaryD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h9p://businessmodels.ning.com
&
h9p://twi9er.com/RodKuhnKing
CUSTOMER
(Problem):
………………………..…….
……………………………………………………………………
Worksheet
for
Business
DNA
Pyramid
[OrganizaXon]
q ConvenAon
(“Red
Ocean”)
q DisrupAon
(“Blue
Ocean”)
(Value
InnovaXon/IFR:
Ideal
Final
Result)](https://image.slidesharecdn.com/businessdnapyramidgooglesearch-150211112110-conversion-gate01/85/Getting-More-Customers-in-Less-Time-and-at-Lower-Cost-A-Case-Study-on-Google-s-DNA-5-320.jpg)
Getting More Customers in Less Time and at Lower Cost: A Case Study on Google's DNA
- 1. #VisionaryD. Dr. Rod King. rodkuhnhking@gmail.com & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing Game-‐ changing (Winning) PRODUCT Game-‐changing (Winning) STRATEGY Game-‐changing (Winning) VISION Business DNA Pyramid (Visionary Level: Outcomes) “GAME-‐CHANGING” ORGANIZATION D N A Business DNA Pyramid for Google (Search) “Don’t Just Improve. Change the Game.” DMCI Loop: Document. Model. Collaborate. Improve. CUSTOMER D N A PRODUCT STRATEGY VISION Google’s Business DNA Pyramid Red Ocean DisrupXon (ROD) Strategy: Disrupt Yahoo; Overture; Ask; Alta Vista Mission: “To organize the world's informaJon and make it universally accessible and useful.” CUSTOMER: Someone who searches for informaJon BUT … Example Google Search Engine (Instantly access and deliver relevant informaJon on the web) GOOGLE q ConvenAon (“Red Ocean”) ü DisrupAon (“Blue Ocean”)
- 2. #VisionaryD. Dr. Rod King. rodkuhnhking@gmail.com & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing Game-‐ changing (Winning) PRODUCT Game-‐changing (Winning) STRATEGY Game-‐changing (Winning) VISION Business DNA Pyramid (Visionary Level: Outcomes) “GAME-‐CHANGING” ORGANIZATION D N A Business DNA Pyramid for Apple’s iPod “Don’t Just Improve. Change the Game.” DMCI Loop: Document. Model. Collaborate. Improve. CUSTOMER D N A PRODUCT STRATEGY VISION Apple’s Business DNA Pyramid Classic iPod (Ultra-‐thin Digital Music Player with a Thousand Songs in Your Pocket) Red Ocean DisrupXon (ROD) Strategy: Disrupt Sony Walkman; CD-‐Player; Jukebox; MP3-‐CD Player; Flashdrive; Hard-‐drive Mission: “To put a dent in the universe” Vision: “To create insanely great customer experience” CUSTOMER: Someone who listens to music BUT … Example APPLE q ConvenAon (“Red Ocean”) ü DisrupAon (“Blue Ocean”)
- 3. #VisionaryD. Dr. Rod King. rodkuhnhking@gmail.com & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing Game-‐ changing (Winning) PRODUCT Game-‐changing (Winning) STRATEGY Game-‐changing (Winning) VISION Business DNA Pyramid (Visionary Level: Outcomes) “GAME-‐CHANGING” ORGANIZATION D N A Business DNA Pyramid for VisionaryD.com “Don’t Just Improve. Change the Game.” DMCI Loop: Document. Model. Collaborate. Improve. CUSTOMER D N A PRODUCT STRATEGY VISION VisionaryD’s Business DNA Pyramid Business DNA Search Engine (Instantly access the DNA of customers, businesses, and non-‐profits) Red Ocean DisrupXon (ROD) Strategy: Disrupt Google, Wikipedia, Slideshare, and LinkedIn Global Community TransformaXon: “Awesome Customer Experience (ACE) for Every Community on the Planet” CUSTOMER: Someone who wants to get more customers BUT … Example VisionaryD q ConvenAon (“Red Ocean”) ü DisrupAon (“Blue Ocean”)
- 4. #VisionaryD. Dr. Rod King. rodkuhnhking@gmail.com & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing Game-‐ changing (Winning) PRODUCT Game-‐changing (Winning) STRATEGY Game-‐changing (Winning) VISION Business DNA Pyramid (Visionary Level: Outcomes) “GAME-‐CHANGING” ORGANIZATION D N A Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.” DMCI Loop: Document. Model. Collaborate. Improve. CUSTOMER D N A PRODUCT STRATEGY VISION Worksheet for Business DNA Pyramid [OrganizaXon] q ConvenAon (“Red Ocean”) q DisrupAon (“Blue Ocean”) CUSTOMER (Problem): ………………………..……. ……………………………………………………………………
- 5. Game-‐ changing (Winning) PRODUCT Game-‐changing (Winning) STRATEGY Game-‐changing (Winning) VISION Business DNA Pyramid (Visionary Level: Outcomes) “GAME-‐CHANGING” ORGANIZATION D N A Business DNA Pyramid for Brand DisrupXon “Don’t Just Improve. Change the Game.” DMCI Loop: Document. Model. Collaborate. Improve. CUSTOMER D N A PRODUCT STRATEGY VISION Red Ocean DisrupXon (ROD) Strategy: Disrupt ConvenJon/ConvenJonal Brand(s): (ERIC: Eliminate/Reduce/Increase/Create) Source: Based on Dru, J.-‐M. (1997) DisrupJon. John Wiley & Sons, Inc.: New York. #VisionaryD. Dr. Rod King. rodkuhnhking@gmail.com & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing CUSTOMER (Problem): ………………………..……. …………………………………………………………………… Worksheet for Business DNA Pyramid [OrganizaXon] q ConvenAon (“Red Ocean”) q DisrupAon (“Blue Ocean”) (Value InnovaXon/IFR: Ideal Final Result)