1) The document discusses ways to create more value from cloud data assets. It provides examples of how they helped Arrow Electronics create a new $1.5M revenue stream by building an analytics platform to syndicate transaction data.
2) It discusses the paradox of having large amounts of cloud data but difficulty extracting value from it. It also introduces the concept of APIs and how they can provide automated access to extend functionality.
3) The approaches discussed include building an analytics platform and middleware to serve/syndicate content from cloud data, as well as expanding integration capabilities through an integration platform as a service.
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