Getting Started in Mobile
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Mobile usage is on the rise, with over 3.6 billion global users and 91 percent of Americans now subscribers, making mobile a primary internet access method. Key activities on mobile include research, shopping, and communication, with mobile driving significant traffic and sales for businesses. Effective mobile marketing leverages SMS for broad reach and engages consumers through tools like mobile coupons and polls.
Getting Started in Mobile
- 2. Why Use Mobile?TODAY:3.6 BILLIONPeople around the world have a mobile phone
- 3. Why Use Mobile?Over 285 million Americans are mobile subscribers, about 91 percent of the total population.Source: CTIA Semi-Annual Wireless Industry Survey
- 4. 187 Billion Text messages sent monthly in 2010 vs.9.8 Billion in 2005
- 5. By 2014Mobile will become the most common way of accessing the Internet.Source: Nielsen - http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/
- 6. What Do People Do On Mobile?Besides text & talk
- 7. 82% Research and Read news65% Keep Entertained45%Manage and Plan89% Stay Connected
- 8. 68% Used an app81% Browsed the Internet77% Used a search engine48% Watch videosSource: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011
- 9. How Do I Benefit from Mobile?
- 10. Mobile Drives Traffic79% of Americans use their phone for shopping related activitiesSource: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011
- 11. Mobile Drives Sales74% Of American smartphone shoppers made a purchase as a result of using their smartphone.Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011
- 12. For Communications & MarketingSMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach.Virtually all phones are SMS capable, which means you can deliver you message to approximately 5 billion phonesSource: Emarketer Sept. 2010
- 13. Bulk SMS is One-to-Many:
- 14. Use Bulk SMS to:Send out special promotions and sales alerts
- 15. Send text alerts to students & faculty
- 16. Text employees who are out in the field
- 17. To Drive SalesMobile is Transforming Everyday Shopping BehaviorMobile coupon redemption is 10x that of traditional couponsNearly one in five users ages 18 and older will redeem a mobile coupon, representing growth of 117.6%.Source: Borrell Associates, April 2010
- 18. Redemption rates for digital coupons are higher than those for paper coupons, falling somewhere between 5% and 20%.
- 19. Other Mobile Tools to Engage Consumers
- 23. Mobile eCards
- 24. QR Codes
- 25. Best Practices for Mobile Marketing
- 26. Design for MobileWRONG for Mobile!
- 27. RIGHT for Mobile Design for scrolling thumbs, not a wandering mouse
- 28. Let Users Opt in & Opt out
- 29. Get found via mobile search because consumers regularly use their phones to find and act on information.
- 30. Combine Mobile Tools in Your Marketing campaign
- 31. Make Your Mobile Campaign:RELEVANTINFORMATIVEFUN
- 32. Ready to Get Started in MobileMarketing & Communications?Contact us for a FREE TRIAL of our Mobile Communication Platformhttp://mobile.rdzmedia.comEmail: stephen.jackson@rdzmedia.comPhone: 646.530.8632 ext 2http://facebook.com/RDZMedia http://www.linkedin.com/in/rdzmediahttp://twitter.com/roaddoggzhttp://www.youtube.com/user/RDDZprod