KPCB 2015 Internet Trends Report - Simplified & Designed.
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The 2015 Internet Trends Report highlights the extensive impact of the internet, with 39% of the world now online and strong growth in mobile and internet usage, particularly among millennials. Key opportunities for innovation are identified in education, healthcare, and government, while messaging apps lead in user engagement. The report notes rapid growth in mobile commerce, consumer drone usage, and evolving consumer spending habits, particularly in countries like China and India.
KPCB 2015 Internet Trends Report - Simplified & Designed.
- 1. THE 2015 INTERNET TRENDS REPORT – Simplified & Designed. created by
- 2. The impact of Internet has been extraordinary and broad…but it’s just the beginning.
- 3. people now use the internet. (That’s 39% of the world!) 2,800,000,000
- 4. of millennials say their smartphone never leaves their side.87%
- 5. Internet user growth and smartphone subscription growth is strong but slowing.
- 6. A lot of space for innovation and growth can be found in the following sectors: Education Healthcare Government
- 8. Growth rates in mobile advertising for leaders is still high but slowing. Advertising
- 9. Video viewing and vertical viewing on mobile is growing. Vertical viewing increased 29% compared to 5% 5 years ago.
- 10. Expect seamless integration of “Buy” Buttons optimized for mobile. BUY (Particularly with Twitter, Facebook and Google.)
- 11. A focus on doing things not just faster, but differently. Business Solutions
- 12. Reinventing business processes through apps: Mail Clients Offline Payments Online Payments Business Analytics Human Resources
- 13. “Messaging and notifications are the key components of every meaningful mobile app.” Messaging and Communication
- 14. most used apps globally are messaging apps. Non-smartphone users are likely to onboard through messaging platforms. 6+ of 10
- 15. Asia’s messaging apps lead the way to show US companies what to do next. Development of additional services and use as an e-commerce platform. Kakao Talk WeChat LINE
- 16. Content is becoming increasingly user-generated and curated. User-Generated Content
- 17. Increasing amount of user-generated content Images Video Content Sharing Audio Videogame Streaming Stories Reviews
- 18. Changes in connectivity and technology are changing the ways people can work. Online Marketplaces
- 19. Individuals can now do commerce in increasingly efficient ways. Online platforms are enabling growth in product commerce and rapid growth in service commerce.
- 20. Consumer drone use is global and rising rapidly. Drones
- 21. Consumer drones are selling but commercial use is the big opportunity. Precision Agriculture Mining and Quarrying Infrastructure Inspection Disaster Response
- 22. There is a lot of innovation in consumer spending categories. Consumer Spending
- 23. The top 3 consumer spending categories are also the weakest user experience markets - This has led to innovation. Housing Transportation Food Airbnb Uber Instacart
- 24. Innovation is alive and well. China
- 25. WeChat 549M users Massive Scale and Engagement Major Video Distribution Channel Government Services Booking Appointments Paying Utilities Passport Applications
- 26. Xiaomi China’s leader in smartphone shipment SMARTPHONE GROWTH +227% Y/Y in 2014 Smartphone Retail Store Connection Remote Control for Home Devices + +
- 27. India is quickly becoming a mobile business target, as the third largest market of Internet users at 243M. India
- 28. of India’s Internet traffic is through mobile. (Only second to Nigeria.) and 41% of India’s e-commerce is done through mobile. 65%
- 29. #1Largest market for monthly active users on WhatsApp #2Second largest market for monthly active users on Facebook and LinkedIn +
- 30. 2015 Market Value ($B) Top 10 Global Internet Public Market Leaders
- 31. Tencent 6 $190B eBay 7 $73B Baidu 8 $72B Priceline 9 $63B Salesforce.com 10 $49B Apple 1 $764B Google 2 $373B Alibaba 3 $233B Facebook 4 $226B Amazon 5 $199B
- 32. Want to know more? www.kpcb.com/internet-trends Read the full report:
- 33. You might also want to check out: www.stinsondesign.com @stinsondesign 1.888.960.9851 SOURCES SELECT ICONS medialoot.com google.github.io/material-design-icons/ CONTENT http://www.kpcb.com/internet-trends http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/