Getting Started Using a Facebook Page
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The document provides guidance on setting up and customizing a Facebook page. It outlines steps for [1] creating a page and filling in basic information, [2] customizing the page design and tabs, and [3] posting and engaging with followers to build an audience. Key features covered include adding a cover image, page avatar, featured pages, and linking to other social networks. The document also reviews admin tools and using insights to measure a page's performance.
Getting Started Using a Facebook Page
- 1. Getting Started Using a Facebook Page Global Visibility, LLC Denise Beins & Tami Blodgett www.GlobalVisibilityPlan.com Created April 2, 2013 (Due to Facebook’s frequent updates, this will be different tomorrow)
- 2. 1. Post as personal or as page 2. Access settings 3. Fill in page information 4. Brand your page with a timeline cover image 5. Page avatar (shows next to all your posts) 6. Customize your page tabs
- 3. 1. Allow your page to show in Facebook‟s recommended pages 2. Set if you want to receive email notifications – click link to establish further email notification preferences 3. Receive a notification when someone sends a message to your page
- 4. 1. Publish or unpublish your page 2. Set preferences of what others can post on your page 3. Turn off page messaging feature (by default this is turned on) 4. Delete your page
- 5. 1. Set page type 2. Set unique page name. This can only be changed once so type carefully! 3. Fill in your page information
- 6. 1. Branding / Recognition 2. Edit thumbnail to fit 3. Recommend uploading a file over taking a picture
- 7. 1. Pick up to 5 featured pages that your page likes 2. Show who the page owners are
- 8. 1. Have duplicate pages? Request to merge them here 2. Links for Ads and creating page name 3. We don‟t recommend inviting email contacts 4. Social plugins – get code for your website, blog, etc. such as “Like” “Send” “Comments” “Like Box” 5. We do recommend linking to your Twitter account so all posts also get tweeted (longer than 140 characters links back to page) And more helpful resources …
- 9. • Edit settings – add / remove. On events, Additional Permissions allows new events to be posted to the wall. • Link directly to the tab (from posts, emails or other social media) • Delete an App • Search for available apps – Google+, YouTube, etc. • … Or create your own custom tab
- 10. • Admin Roles – make sure there is at least one other admin on the account • Mobile – allows you to post from your mobile device • Review page Insights • Facebook page help center
- 11. Under the Admin section, click the drop down under Build Audience and select Invite Friends
- 12. May Have Up To 10 Custom Tabs That link to Custom Pages
- 13. Create Your Own Custom Tab Similar to a web page, but keeps it all on your Facebook page
- 14. 1. Tag other pages in your post 2. After pasting in a link and it displays under post, delete it in the status window 3. Edit the link title or description 4. Pick from available images to display 5. Schedule a post for a later time 6. Promote your post for more visibility Post!
- 15. 1. Switch to the Page (top right corner) 2. Share other„s posts, adding a comment 3. Like and comment on other‟s posts … engage with their audience
- 17. Creating and Using a Facebook Group to Build Community
- 18. Facebook's legal re: pics... For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub- licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.