Getting Started with Marketing Automation on Your Small Business WordPress Website with Travis Pflanz
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This document contains the transcript from a presentation on marketing automation. It introduces the presenter, Travis Pflanz, and defines marketing automation as the automation of repetitive marketing tasks like emails, social media, and website actions using software. The presentation recommends focusing on the bottom of the sales funnel through specific landing pages and calls-to-action on every page. It also lists tools that can be used to integrate analytics, popups, emails and more into a marketing automation strategy.
Getting Started with Marketing Automation on Your Small Business WordPress Website with Travis Pflanz
- 1. webworksofkc.com • @travispflanz • /in/travispflanz HELLO! My name is Travis Pflanz Sophie Getting Started with Marketing Automation on Your Small Business WordPress Website
- 2. webworksofkc.com • @travispflanz • /in/travispflanz If you don’t participate, this session is going to be super-boring and super-short PARTICIPATIO N POINTS
- 3. webworksofkc.com • @travispflanz • /in/travispflanz Who am I? » SEO & content strategist » Owner of WebWorks of KC » Co-organizer of WordPress KC since 2013 & WordCamp KC since 2014 » I like dogs » I am nobody, really Portia
- 4. webworksofkc.com • @travispflanz • /in/travispflanz Not in this session » Social media (not much) » Video » Podcasting » Photography » General Data Protection Regulation (GDPR) Bowie
- 5. webworksofkc.com • @travispflanz • /in/travispflanz ONE THINGTake away one thing and put it to use right away
- 6. webworksofkc.com • @travispflanz • /in/travispflanz What is marketing automation? » Fancy name for email newsletters? » Isn’t it pretty much the same thing as inbound marketing and content marketing? Wait… What is inbound & content marketing? » Software that automatically completes tasks with the goal of automating marketing Actions? » Automation of repetitive tasks such as emails, social media and other website actions? Mia
- 7. webworksofkc.com • @travispflanz • /in/travispflanz What do you currently automate? WHAT DO YOU WANT TO AUTOMATE?
- 8. webworksofkc.com • @travispflanz • /in/travispflanz Basic components » Analytics & Data » Cookies » Landing pages » Calls-to-action » Forms » Popups » Email » Customer relationship management (CRM) Sophie
- 9. webworksofkc.com • @travispflanz • /in/travispflanz
- 10. webworksofkc.com • @travispflanz • /in/travispflanz A simple small business strategy to help you get started » Focus on the bottom of the funnel - analysis & comparison (Syed Balkhi, on Perpetual Traffic Podcast) » Create deep content-focused landing pages answering specific questions that can / will also rank in search results (They Ask, You Answer by Marcus Sheridan) » Include on every page ⋄ Call-to-action ⋄ Popup » Be super-specific with everything you write Portia
- 11. webworksofkc.com • @travispflanz • /in/travispflanz Ryan Deiss, Digital Marketer digitalmarketer.com BE SPECIFIC Speak to the desired end result of the visitor
- 12. webworksofkc.com • @travispflanz • /in/travispflanz 1982 1990
- 13. webworksofkc.com • @travispflanz • /in/travispflanz LET’S TAKE A LOOK
- 14. » Inbound Now (Pro) » WordPress Popups (Premium) » Google Analytics » Google Analytics Dashboard for WP (Now ExactMetrics) » WP Google Analytics Events » Facebook Tracking Pixel » Pixel Caffeine » WP Embed Facebook » OneSignal » OneSignal – Free Web Push Notifications » MailChimp » Mailchimp for WordPress MY FAVORITE TOOLS & RESOURCES » Gravity Forms » Inbound Now extension » Mailchimp Add-on » Lucky Orange » Zapier » Integrates with 750+ software & Websites » Sparkpost » Inbound Now extension » digitalmarketer.com » Perpetual Traffic Podcast » socialmediaexaminer.com » Social Media Marketing Podcast » Social Media Marketing Talk Show
- 15. webworksofkc.com • @travispflanz • /in/travispflanz THANKS! Any questions? Get in touch with me » @travispflanz on all the socials » /in/travispflanz