Getting Started With Social Media For Business Pbs Case S Tudy & Strategy
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This document provides an overview of getting started with social media and engaging audiences on various platforms. It recommends starting with an audience-focused strategy and choosing platforms where relevant communities already exist. Basic tips are given for using YouTube, Facebook, Twitter and Flickr to promote content, engage communities, find relevant discussions, and run contests. Consulting and tools are also offered to help organizations adopt social media best practices.
Getting Started With Social Media For Business Pbs Case S Tudy & Strategy
- 1. Getting Started with Social media YouTube, We Tube PBS Case Study
- 2. Getting Started… Don’t start a social media project just because you feel like you have to…Think of a strategy that makes sense for you and your content Know your audience and know yourself Find online spaces -- like YouTube, Facebook or Twitter -- where people passionate about similar content are already congregating Set realistic expectations, it takes time to do this well
- 3. Existing Platforms Platforms YouTube, Facebook, Twitter, Flickr Engage tools Commenting, Sharing, Widgets
- 4. Facebook Create a fan page: Promote your content and interact with over 20 million people who visit the site each month Send messages to “Fans” of your organization SEO friendly pages can be found in Google Tools such as links in news feeds promote viral growth
- 6. Twitter Real-time way to instant message groups of people who are following you Microblogging service, each “tweet” is only 140 characters There are over 2.5 million Twitter users Twitter users respond to two major things: a personal touch, and 2-way communication To market yourself, include your twitter feed in your email signature, blog, links on your site, etc Go to search.twitter.com to find people talking about what you’re talking about and reach out to them To find out who’s talking about you, go to tweetscan.com
- 8. Flickr Flickr is a photo hosting service that now hosts video Create a Flickr group and invite members of the community to join Run contests Take photos and post from events
- 10. Engage Helping stations adopt social media through: Tools Best Practices Consulting
- 11. Engage Tools Social Bookmarking Tool Flickr Photo Gallery Tool Comments Engine Widgets
- 12. Engage Best Practices Introduction to Social Media Basic Marketing & Promotion on Facebook Getting Started on Twitter Basic Marketing with Twitter Twitter Toolbox Social Media Monitoring Managing Blog Comments Use Keywords to Build Traffic Promoting Your Blog Build Your Audience Using Social Bookmarking Build Your Audience by Linking to the Blogosphere Community Guidelines Template Retiring a Blog
- 13. Keys to Success Moderation Trust your audience Be transparent Develop a voice and point of view Participate Experiment!
Editor's Notes
- #5: (Facebook Groups limit this activity.) You don’t want to spam your fans though. So reserve sending mass messages for special events or big announcements. (Facebook Groups limit this activity.) You don’t want to spam your fans though. So reserve sending mass messages for special events or big announcements.