Getting Started with Twitter
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This document provides an overview of Twitter, including: 1. It describes Twitter as a platform for short-form communication of 140 characters or less, founded in 2006 and growing rapidly due to its multi-channel use and easy API. 2. Various common uses of Twitter are outlined, such as status updates, breaking news, discussions, filtering links, and marketing. 3. Basic terminology used on Twitter like tweets, following, retweets, hashtags and lists are defined. 4. Some tips for using Twitter effectively are suggested, like having a good profile, varying content, and following and engaging with interesting people.
Getting Started with Twitter
- 1. Getting Started with (in slightly more than 140 characters) Andy Piper @andypiper
- 2. Rule #1 http://www.flickr.com/photos/rooreynolds/1555706680/
- 3. Twitter Background short-form communication - 140 chars or less* founded in 2006, big jump at SxSW in 2007 Jack Dorsey, Ev Williams, Dick Costello rapid growth due to: multi-channel use (SMS, web, apps) easy API (simple to build apps on top of or around Twitter)
- 4. “cartoons on the back of business cards” http://gapingvoid.com
- 5. Early Press it gained traction with “technorati” quickly
- 6. What are you doing? (now - What’s Happening?)
- 7. Uses? Status broadcast Breaking news e.g. Hudson River crash, earthquakes; citizen journalism Location awareness Discussion Filtering interesting links (crowdsourced information) Feeds Marketing Objects online e.g. houses, traffic info, plants…
- 8. Twitter = Broadcast (regular tweets can be seen by “everyone”*)
- 9. Also for “private” discussions (Direct Messages)
- 10. Communities form around topics (hashtags, lists etc) http://flickr.com/photos/shawdm/820926627/
- 11. Let’s Try It!
- 12. Terminology Username / Twitter handle Profile Tweet / post / update (“...did you see my tweet?”) Follow/unfollow (followers/“tweeps”, following) @reply / mention Direct Message / DM Stream
- 13. Terminology Retweet / RT (native, and quoted) Favourite Hashtag (topic or marker) List Tweetup Fail Whale...
- 14. Fail Whale!
- 15. Useful Tools and Apps Twitter Apps - Twitter, TweetDeck, TweetBot, Plume - the list is nearly endless! TwitPic and photo sharing TwitterCounter Buffer Deep iOS integration
- 16. Usage tips NB There is NO “right way” to use Twitter! These are my own thoughts! Have a good profile - tell people why you are interesting Don’t try to read everything - dip in and out Don’t feel you have to respond to everything Vary usage - mix links, status updates, RT, @replies Follow and reply to interesting people Try responding to strangers who seem interesting Try to use just one tweet to get your point across
- 17. Advanced Search and saved searches Spam and Blocking Media sharing Trends / trending topics #FF / Follow Friday OAuth - third-party app authentication Sponsored Tweets / advertising
- 18. Thanks! Andy Piper @andypiper http://andypiper.co.uk