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          Getting Started with Twitter 3 - Commenter
                             Slideshare, 30 September 2012


                                Mary K.D. D’Rozario
                            MSCR, CCRP, RAC, CCRA
                     President / Clinical Research Consultant
                       Clinical Research Performance, Inc.
                            mary.drozario@crplink.com
                                  @marydrozario
                                  marykddrozario

                                                                1
“Twitter Stages of Change 2.0: lurker, linker,

Rter, Mter, commenter, opinionator, Oprah” -

@ranitmd




                                                 2
Selecting Your Voice


•   Professional Center

•   Plus something personal
     Example: Cat pictures by Adam Serwer (liberal political
      commentator)




                                                                3
Create your community

•   Hashtags
     You can start a hashtag

•   Tweet chats
     You can start a tweet chat

•   Live Tweeting

•   Be a Twitter Curator
     Paper.li
     Storify.com


                                   4
Brand You Tweeting
• Writing a re-tweetable tweet.

• Tweet conversations
    Tweets that start with @ vs those that don’t.

    Opening the conversation using re-tweet vs other means.
      • “@soandso blah blah blah”
      • .@soandso blah blah blah

    Direct Message (DM)

• Live Tweeting
                                                               5
The thank you economy.
•   Advertising: the 9:1 rule

     Scheduling ads

     How is my tweet-timing playing:
       http://xfactorcomms.visibli.com/share/pw3HBf




                                                      6
Questions




            7

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Getting Started with Twitter 3 - Commenter

  • 1. We work for sites. Getting Started with Twitter 3 - Commenter Slideshare, 30 September 2012 Mary K.D. D’Rozario MSCR, CCRP, RAC, CCRA President / Clinical Research Consultant Clinical Research Performance, Inc. mary.drozario@crplink.com @marydrozario marykddrozario 1
  • 2. “Twitter Stages of Change 2.0: lurker, linker, Rter, Mter, commenter, opinionator, Oprah” - @ranitmd 2
  • 3. Selecting Your Voice • Professional Center • Plus something personal  Example: Cat pictures by Adam Serwer (liberal political commentator) 3
  • 4. Create your community • Hashtags  You can start a hashtag • Tweet chats  You can start a tweet chat • Live Tweeting • Be a Twitter Curator  Paper.li  Storify.com 4
  • 5. Brand You Tweeting • Writing a re-tweetable tweet. • Tweet conversations  Tweets that start with @ vs those that don’t.  Opening the conversation using re-tweet vs other means. • “@soandso blah blah blah” • .@soandso blah blah blah  Direct Message (DM) • Live Tweeting 5
  • 6. The thank you economy. • Advertising: the 9:1 rule  Scheduling ads  How is my tweet-timing playing: http://xfactorcomms.visibli.com/share/pw3HBf 6