Getting the Most from Video
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The document provides an overview of getting the most from video. It discusses getting started with video by identifying goals and audience, producing simple videos to share key messages and thought leadership. It also offers tips on getting noticed by networks through accessible and relevant content on blogs, websites and social media. Metrics for measuring success include video views, view time, shares and click-through rates. The presentation aims to help audiences understand video strategies and get value from video content.
Getting the Most from Video
- 1. GETTING THE MOST FROM VIDEO January 28, 2014
- 2. GETTING THE MOST OUT OF VIDEO Introductions and house keeping Getting the most from video Simple ways to get started with video Getting noticed by the networks Key performance metrics for video Questions & Answers VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 3. THEPRESENTERS PRESENTERS THE Stu Siegal Director of VLStrategies™ stuart.siegal@videolinktv.com 617-340-4211 Marianne Rocco Director of Marketing marianne.rocco@videolink.tv 617-340-4202 VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 4. GETTING STARTED WITH VIDEO Challenging Scary Overwhelming VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv It can freeze you in your tracks.
- 5. WHAT’S THE GOAL OF THE VIDEO Trusted partner Reliable resource Educational Relevant VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv What do you want to be for your audience?
- 6. WHAT’S THE GOAL OF THE VIDEO Thought leadership Brand awareness Better engagement Better leads; better clients VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv Identify what you want from video.
- 7. WHAT’S THE GOAL OF THE VIDEO Desired outcomes require different videos VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv Testimonials How-to Training Updates
- 8. THOUGHT LEADERSHIP Mutually beneficial relationship where you and your audience get something out of it. VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 9. GETTING STARTED WITH VIDEO Know your audience. What they need How they purchase What’s important Where they get information VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 10. HOW DO YOU START Video is like going to a party. Know who you are speaking to, and strike a conversation. Share! Going to a cocktail party VideoLink, Inc. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 11. HOW DO YOU START? Just Share! VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 12. LOTS OF CHOICES Don’t panic. Keep it simple Short is better Break through the clutter Don’t sell. Share! VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 13. GET NOTICED BY THE NETWORKS Producers and bookers are people too. What they want: Be accessible to studios Be discoverable Be of the moment Be different Be accomplished VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 14. GET NOTICED BY THE NETWORKS Producers and bookers are people too. How to get noticed: Timely and often emails Specific story not a person Use pictures and video Be relevant to their calendars VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 15. DISCOVERY Blogs Website YouTube Social media sites Marketing campaigns VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 16. MEASURING SUCCESS WITH VIDEO Five performance metrics. Views per channel Video view time Unique video views Video social share Click through rate VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
- 17. QUESTIONS? Contact Stu or Marianne videolink.tv | 617-340-4200 | @videolinkllc VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv