This document discusses how to educate users about cybersecurity threats and why they should care about security. It notes that users don't care about security now because they don't understand the threats. It provides examples of common threats like phishing, social engineering, and weak passwords. It suggests getting creative with education methods like using humor, real-life examples, and gamification. The goal is to approach users as people, not just teach technical details, and help them understand security impacts their personal and work lives. Measuring success includes getting feedback and encouraging questions to identify what users don't understand yet.