Getting your Product Noticed
0 likes234 views
The document outlines strategies for getting a product noticed, emphasizing the importance of community support and resources for early-stage companies. It shares advice on launching successful marketing initiatives, including identifying target markets, leveraging beta customers, and effective public relations tactics. The approach includes a focus on collaboration through events like innovation nights and the concept of crowdpromoting for mutual benefit.
Getting your Product Noticed
- 1. Getting Your Product Noticed: The Experts Guide Bobbie Carlton @BobbieC Innovation Women @WomenInno Mass Innovation Nights @MassInno Carlton PR & Marketing @CarltonPRM
- 2. @BobbieC
- 3. @BobbieC Agenda – Why The “Experts”? —That’s not a typo —A quick story for context —Advice for launchers —AMA
- 5. @BobbieC Time on my Hands
- 7. @BobbieC What Did the Museum Need?
- 9. @BobbieC
- 10. @BobbieC Supporting the Startups — Early companies rarely have enough marketing resources. They need our help.
- 11. @BobbieC The Experiment: Innovation Nights
- 12. The Start of a Community
- 13. @BobbieC
- 14. @BobbieC Everyone wins when you do crowdpromoting right– the model rewards those who support the common cause.
- 15. @BobbieC
- 16. @BobbieC - The greater good - Everyone wins - It’s the people
- 17. @BobbieC • Always start with goals • Who is your target market? • Launch a complete product • Beta customers • Let’s talk about PR • The truth about press releases Advice for Launchers
- 18. Bonus Slide: Messaging Matrix Behind Parity Ahead High Defense Launch focus Medium Low Education or thought leadership Competitive landscape Customerinterestorawareness
- 19. @BobbieC Thank You (Give me your card for slides.)