Getting-Traffic-From-YouTube
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This document discusses how to get free traffic from YouTube by targeting specific video keywords. It provides a step-by-step process for using the Google Keyword Planner to find relevant longtail keywords with monthly search volumes between 400-20,000 that have low or medium competition. These keywords are then further analyzed on YouTube to identify those where YouTube videos already rank highly on Google. Proper on-page optimization of videos targeting these keywords can help the creator rank highly in search results and gain free traffic.
Getting-Traffic-From-YouTube
- 1. The stats are out. You already know that YouTube (not Facebook) is now the largest social network… and the only search engine larger than YouTube is Big G (a.k.a Google). YouTube is a GARGANTUAN source of free targeted traffic IF you know how to harness it. And everyone knows that video traffic converts lookers into buyers like nothing else! The good news is… most online entrepreneurs have either ignored YouTube, abandoned it or haven’t figured it out yet. This leaves YouTube wide open… and a huge opportunity for those in-the-know to get the lion’s share of traffic in their niche markets. I want YOU to be one of those people who dominates YouTube. Unlike Google, you don’t need a PHD in “Geek” to understand how to get traffic from YouTube. It’s way easier than that. Let me show you. In this guide (and the follow up content I will email you), we are going to dive into YouTube keyword selection, competitive analysis & on-page optimization so that you can be the 800 pound gorilla on YouTube within your chosen market(s)! This is going to be fun! So, let’s jump in and get started… How To Get Free From YouTube& Google Traffic & LEADS
- 2. k Exploring The Google Keyword Planner I know there are dozens of fancy keyword tools out there, but I always go back to the good ol’ Google Keyword Planner. It’s powerful, current and of course… FREE! Once you have a niche (or two) identified and you want to get some free YouTube traffic, here’s what you do… l Step 1: Login to Your AdWords Account Login to your Google AdWords account and then under the top Tools menu, go to the Keyword Planner as shown here… Then, once the Keyword Planner opens up, select this option…
- 3. { Step 2: Type in a Seed Keyword Phrase As a starting point, type in a seed keyword that’s not too specific. Too specific = photoshop tutorials for beginners Just right = photoshop tutorials Also, don’t type in a keyword that too generic like: photoshop Next, click the “Get Ideas” button and let Google do it’s thang to go get you some tasty keywords!
- 4. v Step 3: Find The Sweetspot Most people pick keywords that are just waaaaay too competitive. Even though it’s much easier for you to rank high on YouTube than Google, you still need to avoid heavy competition and look for more longtail keywords. Here’s a checklist of criteria that you should be looking for when researching target keywords using Google’s KP… Stick to keywords with… 400 (low) to around 20,000 (high) average monthly search volume Low-Medium competition > $0 bid price ‘Video keywords’ preferred I made the font color green, because finding those keywords is where the easy traffic is on YouTube (and often Google)… and where there’s traffic, there’s money to be made! By the way…. If you are wondering what a “video keyword” is, keep reading. Let me start by saying, video keywords are pure… Awesome Sauce!
- 5. S Step 4: Sort-n-Purge Your Keyword List When I say “Sort-n-purge”, here’s what I mean... When the Google KP returns all the related keywords for your seed keyword, it’s a bit of a mess. For example… the seed keyword “photoshop tutorials” (typed into GKP without using quotation marks) gives us 801 keywords back. Yes, that’s a lot of keywords. But, about 70%-90% of them are junk and not for our needs on YouTube. Let me explain… The first thing you want to do is sort the “Avg. monthly searches” column (in descending order) as shown here… As you can see, the biggest keyword Google gave us is “photoshop”. No surprise there. But also, that keyword is waaay too competitive and not specific enough to give us highly-targeted, responsive YouTube traffic that we can convert into buyers.
- 6. SSoo hheerree’’ss wwhhaatt yyoouu ddoo…… Scroll through that list and find the spot where the Avg monthly search volume is around 20,000 or less. In this example, it’s about right here on Page 2… You also want to look for keywords with Low to Medium competition and a bid price of more than $0.00 (ideally 50 cents or more). A higher bid price means that people are already paying to advertise for that keyword. DDiinngg,, ddiinngg,, ddiinngg!! That’s a good thing because you know the traffic converts. But, lucky for you… you won’t be paying a penny for it! Using our example here of “photoshop tutorials”, I see a bunch of keywords that already look promising…
- 7. As you can see below, keywords like “adobe photoshop online” are not really what we are after. We want keywords only relate to photoshop tutorials, learning photoshop, how to use photoshop, etc. rTip: Don’t forget about the searcher’s intent. What does that mean? When someone searches for something generic like “photoshop cs5”, what is their intent? Are they… … looking to buy photoshop cs5? … looking for photoshop cs5 reviews? … looking for a photoshop cs5 download link? … looking for photoshop cs5 support? … looking for adobe’s official photoshop cs5 website? … looking for more information about photoshop cs5? You don’t really know for sure, right? That’s why it’s better to choose keywords that are more targeted towards a specific intent or need – often called buyer keywords. For example, when someone types in “photoshop tutorials” we know that they want lessons, videos, instructions and help with improving their Photoshop skills.
- 8. When someone types in the word “review” after a product name, we know that they are considering a purchase. When someone types in “how to” before a keyword like “photoshop pictures”, we know what their intention is. Keep this in mind as you gather your list of target keywords. As you scroll through your keyword list, to add a keyword to your shortlist, press the “arrow” button to the right of each desired keyword as shown here… After going through the above steps and following the criteria, I managed to find 68 potential target keywords for a new YouTube video related to photoshop tutorials… If this was 2006… 68 keywords would not be enough. However, since you are not creating a massive website with 2,000 individual web (…errrr spam) pages here, you don’t need hundreds or thousands of keywords. What a relief, right?
- 9. In fact, when targeting keywords for YouTube (and video keywords on Google), less is more. When doing your keyword research following the steps outlined above, you will not get thousands of target keywords. U Your Goal: Use the criteria above and find a list of 20-100 good potential target keywords using the Google Keyword Planner. k Step 5: BONUS KEYWORDS… Get additional keywords using YouTube’s autocomplete keyword search… Since we are trying to find the best keywords to target on YouTube, listen to YouTube. Makes sense, right? Just head on over the YouTube.com and type in your seed keyphrase followed by space a… then space b… and repeat this process for all letters a-z.
- 10. The first autocomplete keyword shown is the most important (that’s why it’s at the top of the list). So, copy down the top keyword or two for each of those a-z searches. W Next Step: Check Google.com and identify & isolate the “video keywords”. If you recall earlier… I mentioned something called a “video keyword”. This is a keyword where Google.com already ranks YouTube videos on the first page of search results. It is way, way easier for you to… rank your YouTube video on page 1 of Google when there are already videos there on page 1. Also, it is way, way easier for you to… rank your YouTube video on page 1 of Google rather than your webpage, blog post, press release, wiki… or whatever. If you get top rankings on YouTube AND Google, it’s like a double rainbow of awesomeness! That’s your ultimate goal. You will get A LOT more traffic by ranking on both YT & G. Next… take a list of your top video target keywords and query them on Google to find video keywords. I did some quick Google searches and found these gems… photoshop for beginners… 3 YT videos on page 1 of Google photoshop cs3 tutorial… 2 YT videos on page 1 of Google photoshop drawing tutorials… 2 YT videos on page 1 of Google photoshop signature tutorials… 2 YT videos on page 1 of Google For example, there are 3 YouTube videos ranked on Page 1 of
- 11. Google for the keyphrase: photoshop tutorials for beginners One last thing to check… let’s see what the competition is like on Google versus YouTube. To do that, I use an old SEO trick to see our true (optimized) competition using an allintitle search like this… … and on YouTube…
- 12. As you can see, there are 2,230 highly-optimized pages on Google that contain “photoshop tutorials for beginners” in the page title… but only 78 videos that we are competing with on YouTube. I like those odds, how about you? Can you say… totally tube-ular! (Might be dating myself with that comment. Under 30? Just move on…) But, don’t get too excited just yet. We still have a few more things to check on YouTube before we select this as one of our best 4-10 video target keywords for YouTube. Note: When I see old, poorly optimized videos (like those shown above) with high rankings on Google, I get pumped because there’s a good chance I can take over those rankings with my YT vids. J Why?… How do I know? (I’ll save that chat for next time) # In my next video… I will share with you:
- 13. An amazing (and ultra-fancy I might add) “Easy-Rank Checklist”. This will be your YouTube traffic roadmap… How to find “Tube Triad” keywords and why they are the quickest-path to you getting free traffic from YouTube The exact logic and process I use to scope out the competition on YouTube to sniff out Easy-Rank Opportunities (EPO’s) A fast way to size up your competition on YouTube – you’ll know within 12 seconds if you can take over the #1-#3 spot on YouTube On-page optimization tweaks that will jump your videos to the top of YouTube faster than the latest Miley Cyrus twerk footage Also, I will show you a simple way to speed up this keyword research & analysis process… i Here’s what to do next… Sit tight and wait for an email from me, k? I will let you know when the next video is ready. In the meantime… it looks like you’ve got a bit of homework to do here!
- 14. Do some video target keyword research using the process and tips I just outline for you above (you may need to re-read this document as a quick refresher). Then, once you have that final list of keywords handy… I will show you what to do with them next in my upcoming video. At the end of this process, you will have a SUPER hot shortlist of good potential low-competition, video target keywords that you can use to get a steady flow of traffic, leads and buyers from YouTube. Once I show you how to crosscheck these keyword on YouTube, you’ll be all set. And THAT’S when the free-traffic-fun really begins! Talk to you soon! Jason P.S. – Was this information helpful to you? Got a question? I would love to get your feedback and comments about this guide. Just send me an email to my personal address at: jason@vtargeter.com … (yes, I do check it myself). Thanks!